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Founded Year



Seed VC | Alive

Total Raised


Last Raised

$3.36M | 5 yrs ago

About Pace

Pace is a science and technology company that uses machine learning and proprietary algorithms to provide real-time pricing for the hotel industry. The software enables hotels to understand the connection between price and bookings, allowing them to respond immediately, to improve revenues and optimize occupancy.

Pace Headquarters Location

Google Campus Bonhill Street

London, England, EC2A 4BX,

United Kingdom

+44 (0)20 8242 4044

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Expert Collections containing Pace

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Pace is included in 4 Expert Collections, including Digital Health.


Digital Health

8,838 items

Startups recreating how healthcare is delivered


Travel Technology (Travel Tech)

2,532 items

The travel tech collection includes companies offering tech-enabled services and products for tourists and travel players (hotels, airlines, airports, cruises, etc.). It excludes financial services and micro-mobility solutions.


Artificial Intelligence

9,391 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.



4,864 items

Track and capture company information and workflow.

Latest Pace News

HNtv Solution Providers - The Revenue Revolution

Jun 27, 2022

An interview with Jason Pinto, COO, and Co-Founder of Pace Revenue 27 June 2022 Jason has a vision of hotel revenue management that differs from others, and this is a good thing. Leveraging his Engineering and Science degrees from MIT, Stanford University, and Cambridge University he has been able to look at revenue management with an objective eye. With the implementation of machine learning and statistics, the team at Pace has been able to turn pricing into a real-time exploration of how to optimally match supply and demand. During this interesting, 20-minute interview Jason discusses the future of revenue management and the convergence of revenue management and business intelligence. To gain visibility into real-time actionable information for hoteliers and to make quick decisions, Pace has developed a proprietary algorithm along with artificial intelligence that enhances revenue opportunities. We now live in a world of constant change and as hoteliers, we need to stay on top of this chaotic environment. Using platforms that make it easy for us to make beneficial decisions that impact the business, but also help hoteliers navigate the future, is just what our industry needs. Spend 20-minutes with us as we chat about the future of revenue management and have some fun along the way. About Pace Revenue Commercial optimisation platform for the travel industry. Pace is all about real-time automated decision intelligence and industry leading BI, delivered through an intuitive cloud platform. For more information, please visit .

  • When was Pace founded?

    Pace was founded in 2016.

  • Where is Pace's headquarters?

    Pace's headquarters is located at Google Campus, London.

  • What is Pace's latest funding round?

    Pace's latest funding round is Seed VC.

  • How much did Pace raise?

    Pace raised a total of $3.36M.

  • Who are the investors of Pace?

    Investors of Pace include Amadeus Capital Partners, Seedcamp, Speedinvest and InterGlobe Enterprises.

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