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Founded Year



Acquired | Acquired

Total Raised



Oyster (formerly Oyster Hotel Reviews) is an online company providing hotel reviews. Per the company, their mission is to deliver the truth about hotels and make it easy to discover the perfect destination. Oyster sends what they called trained "agents" to visit, comprehensively photograph, review and rate each hotel reviewed on Oyster. Oyster's hotel investigators visit every property in person and take hundreds of honest photos with the aim of providing travelers a view into what they should really expect when they arrive. Headquarters Location

75 9th Ave

New York, New York, 10011,

United States

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Expert Collections containing

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces. is included in 1 Expert Collection, including Travel Technology (Travel Tech).


Travel Technology (Travel Tech)

2,532 items

The travel tech collection includes companies offering tech-enabled services and products for tourists and travel players (hotels, airlines, airports, cruises, etc.). It excludes financial services and micro-mobility solutions.

Latest News

TripAdvisor Acquires Four Travel Media Businesses, Strengthening User-Generated Content Lead in Travel - May 8, 2007

Sep 16, 2021

TripAdvisor Acquires Four Travel Media Businesses, Strengthening User-Generated Content Lead in Travel Adds,,, and, Growing Monthly Visitors to More than 24 Million PRNewswire TripAdvisor, LLC, the world's largest travel community and an operating company of Expedia, Inc. , today announced it has acquired four travel media businesses, adding five travel community web domains and growing its audience to more than 24 million monthly visitors, according to comScore Media Metrix. The recently acquired companies are Smarter Travel Media LLC, operator of and;;; and Terms are not being disclosed. "TripAdvisor has built a very successful media business with user- generated content as our core and returned remarkable revenue growth and best- in-class profit margins," said Stephen Kaufer, founder and CEO of TripAdvisor. "By acquiring a number of other travel media companies, we expect to apply our learnings over the past seven years to fuel similar growth across all of these great consumer brands and active travel communities." Kaufer added, "These are strong, profitable standalone businesses, run by talented travel industry experts. Our acquisition strategy is to build on their success, while capitalizing on obvious efficiencies, but not to mess with sites that appeal to travelers and suppliers and advertisers alike. We expect the businesses to operate independently and continue to prosper." All of the newly acquired businesses, which combined employ approximately 50 people, generate the majority of their revenue through graphical and contextual advertising and all operate profitably. There are no near-term plans for extensive integration of the businesses or the web domains and there are no expected layoffs. Smarter Travel Media LLC -- Based in Boston, Mass., Smarter Travel operates ( ) and ( ). TripAdvisor acquired Smarter Travel in February 2007. - is a free online consumer community dedicated to helping people save time and money. Featuring weekly e-mail newsletters detailing last-minute Internet deals and the latest travel promotions, Smarter Travel also posts the latest fare sales, travel deals, and special promotions daily. - Booking Buddy is a travel search tool that helps travelers find inexpensive flights, hotels, car rentals, and cruises faster. Booking Buddy also offers a free listing of the latest travel deals and special offers from high-value travel suppliers. SeatGuru -- Founded in Seattle, SeatGuru operates ( ). TripAdvisor acquired SeatGuru in March 2007. was launched in October 2001 with a single color-coded interactive airplane seating chart. Due to the vast differences between airline seats, SeatGuru offers a repository of useful airline information now featuring more than 275 airplane seatmaps from more than 40 different airlines. SeatGuru also features comparison charts and articles like a laptop power guide, along with helpful information and links regarding airline policies and programs. TravelPod -- ( ), based in Ottawa, Canada, was acquired by TripAdvisor in December 2006. was released in 1997 as the Web's first site to enable its members to create online travelogues (travel blogs), which revolutionized the way people travel and share their adventures with the world. Travelers can post travelogues from previous trips or use TravelPod to host ongoing travelogues that they can update while they travel. Travel Library -- Based in London, England, Travel Library ( ) was acquired by TripAdvisor in September 2006. Travel Library is an Internet travel information site focused on building a sustainable community of contributing users to ensure that the information provided is accurate, interesting and up to date. Travel Library allows visitors to share local knowledge and experiences on destinations and travel services around the world. About TripAdvisor LLC Tripadvisor, LLC owns the largest travel community in the world, with more than 24 million monthly visitors (source: comScore Media Metrix, Digital Calculator Report, March 2007) across six popular travel brands,, bookingbuddy(TM).com, seatguru(R).com, smartertravel(TM).com, travelpod(TM).com and travel-library(TM).com. features real advice from real travelers with more than 5 million unbiased reviews and opinions, covering 250,000+ hotels and attractions. TripAdvisor(R) also offers easy access to major online travel booking sites, including, Orbitz,, British Airways and American Airlines, for great deals. TripAdvisor(R), which operates sites in the U.S. ( ) and in the U.K. ( ), provides travel suppliers a graphical advertising and cost-per-click marketing platform. Winner of dozens of awards, including PC Magazine's Top 100 Web Sites and Forbes Best of the Web, TripAdvisor(R) LLC is an operating company of Expedia, Inc. . TripAdvisor and are either trademarks or registered trademarks of TripAdvisor LLC in the U.S. and/or other countries. is either a trademark or registered trademark of, L.P., a subsidiary of in the U.S. and/or other countries. is either a trademark or registered trademark of Expedia, Inc., in the U.S. and/or other countries. Other logos or product and company names mentioned herein may be the trademarks of their respective owners. First Call Analyst:

  • When was founded? was founded in 2008.

  • Where is's headquarters?'s headquarters is located at 75 9th Ave, New York.

  • What is's latest funding round?'s latest funding round is Acquired.

  • How much did raise? raised a total of $20.9M.

  • Who are the investors of

    Investors of include TripAdvisor, The Travel Channel, Bain Capital Ventures, Accelerator Ventures, Advancit Capital and 6 more.

  • Who are's competitors?

    Competitors of include Expedia and 1 more.

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