StageSeries B | Alive
Last Raised$50M | 2 yrs ago
Flo Health's Product Videos
Compete with Flo Health?
Ensure that your company and products are accurately represented on our platform.
Flo Health's Products & Differentiators
Flo Health App
Flo is a leading global women’s health app with over 240 million downloads, and 50 million monthly users. Flo supports women and people who menstruate during their entire reproductive lives by providing curated and predictive insights about their cycle and ovulation tracking, personalized health insights, expert tips from over 100+ medical experts, and a fully closed community for people to share their questions and concerns.
Research containing Flo Health
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Flo Health in 2 CB Insights research briefs, most recently on May 12, 2021.
Expert Collections containing Flo Health
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Flo Health is included in 5 Expert Collections, including Women's Health & Wellness.
Women's Health & Wellness
Startups focused on providing products and services catering to women's health and wellbeing.
We define wellness tech as companies developing technology to help consumers improve their physical, mental, and social well-being. Companies in this collection play across a wide range of categories, including food and beverage, fitness, personal care, and corporate wellness.
This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.
Beauty & Personal Care
These startups aim to provide health treatments, diagnosis tools, and products that do not require a prescription or connection with a health professional to enhance personal wellbeing. This includes supplements, women's health maintenance, OTC medicines, and more.
Technologies, platforms, and systems that engage consumers for lifestyle, wellness, or health-related purposes; capture, store, or transmit health data; and/or support life science and clinical operations. (DiME, DTA, HealthXL, & NODE.Health)
Latest Flo Health News
Mar 9, 2023
How one health and wellness platform is trying to change the cultural narrative around female health March 9, 2023 • 5 min read • By Seb Joseph The barriers to changing the cultural narrative around female health and menstrual cycles are as high as they are vast, spanning stigma and shame to more diverse marketing and addressing the longstanding data gap between men and women. Nick Lisher, CMO at period and ovulation tracker Flo Health and Anka Bedineishvili, strategy director at marketing consultancyTwentyFirstCenturyBrand have spent the last 18 months or developing solutions to address the lack of understanding and dispel misinformation around the issue. Digiday caught up with both marketers to find out how. This conversation has been edited and condensed for length and clarity. Changing the cultural narrative around a woman’s cycle and female health is a complicated task, where do you start? Bedineishvili: It is incredibly nuanced and vast but the overarching goal is the same — we need to help people see the immense potential of having a more open, proactive, and positive relationship with female health. That means making it aspirational to engage with across as many audiences as possible, whether that’s women and people who menstruate, investors in femtech, scientists and doctors, or society at large. So for instance, culturally our goal is to expel this myth that our menstrual health is a burden or something that’s shameful and flawed. Instead celebrating the incredible benefits of tuning into our cycle and listening to our bodies. For employers, that narrative may be about how supporting female employees leads to a productive and resilient workplace. And so on. Changing the cultural narrative starts with that kind of cultural awakening. What prompted you as marketers to start thinking about how to change the narrative around a woman’s cycle and female health more broadly? Bedineishvili: There were immediate business and social imperatives. At the business level, if people don’t see the value of engaging with their cycle, they won’t see the true value of Flo. At the societal level, lack of engagement means a gender data gap and misdiagnoses that threaten the health and wellbeing of women and people who menstruate worldwide. And then all of our quant and qual research reinforced the urgency of this opportunity — Flo users consistently said they felt unsupported in their pursuit towards a more positive relationship with their health and themselves. Flo was perfectly positioned to address these challenges. Lisher: This quote from a focus group study by The University of York really struck me: “I had period pain, it was a male doctor. I was having a really bad week that time… and all he had to say was ‘you should be used to that, how long you had the periods for? '” When I talk to the Medical & Science team at Flo, I start to understand just how important these symptoms are, and how knowledge can help with symptom management. We simply have to do better than “you should be used to that,” and I strongly believe that with Flo, we can. Based on the research you’ve done, what’s going to be key to ensuring these messages land. You talked a bit about where it all starts, but how do you sustain that momentum once it’s been built? Bedineishvili: The momentum lies in the fact that we are all working together to build a better future for female health. We want to transform a category that hasn’t always supported people the way they needed, and we want them to know that their participation is what will drive the change. As an example, the simple act of logging your data and opting into research initiatives with Flo leads to scientific breakthroughs. Lisher: With 50 million monthly active members from all over the world, we feel we can make a difference by starting with the Flo community. Recently, for example, we made Flo’s Premium Subscription product free in countries that needed it the most, and were able to raise awareness concerning poor health literacy by communicating directly with our audience. In Malawi, for example, only 18% of girls know what menstruation is before their first period. How do you avoid a reversion to the norm of apps with cute unicorns and pretty pink flowers so that you can focus on the task in hand: providing services and technology that can radically improve health and wellbeing? Bedineishvili: It’s about elevating Flo beyond a period tracker and demonstrating that we take female health seriously. So some of the ambitions that were top of mind for us included: Designing to capture inputs from diverse groups of people and offering them tailored insights rather than a one size fits all approach: Constantly questioning our assumptions in order to avoid defaulting to those sexist tropes, and inviting feedback and criticism if we do: building trust with complete transparency and unparalleled privacy in a category that’s suffered security breaches in the past: Partnering with research institutions and medical professionals to ensure Flo is consistently the most up to date and reliable source for health information. How is the power of community around the brand important to fulfilling some of those objectives? Bedineishvili: We mentioned rallying around a single vision and designing for diverse groups so everyone can participate. Then it’s about heroing the stories of real change in the lives of everyday people. So how is Flo helping the woman with PCOS take more control over her health? The gay couple navigating their fertility options? The POC who has to advocate for themselves twice as hard at the doctor’s office? We have only scratched the surface of what’s possible here from a product and storytelling perspective. Lisher: Flo’s “Secret Chats” community is completely anonymous, and we get the feedback that it is a safe space to discuss women’s health issues without fear of labeling, gaslighting or belittling. As a veteran of online communities, I am proud that in a world where we too often hear of online abuse, that this sort of connection can still be powerful, useful, and emotionally positive. https://digiday.com/?p=492478 01 According to marketing experts, TikTok, Twitter and YouTube are the best ways to reach Gen Z, since each requires a different strategy. TikTok is for short form videos, YouTube is for longer videos and Twitter is where to keep up with trending topics and relevant discussions in real time. Sponsored This story is part of an eight-article editorial series that explores the ramifications of a fragmented social marketplace. More from the series → Greg Koerner, vice president of vertical sales, Experian Marketing Services Retail media is undergoing a significant transformation as first-party data collection and analysis develop. The biggest retailers in the U.S. — Target, […]
Flo Health Frequently Asked Questions (FAQ)
When was Flo Health founded?
Flo Health was founded in 2016.
Where is Flo Health's headquarters?
Flo Health's headquarters is located at 1013 Centre Road, Suite 403-B, Wilmington.
What is Flo Health's latest funding round?
Flo Health's latest funding round is Series B.
How much did Flo Health raise?
Flo Health raised a total of $70.5M.
Who are the investors of Flo Health?
Investors of Flo Health include Target Global, BIRD, Babylon Health, Delivery Hero, Lyft and 9 more.
Who are Flo Health's competitors?
Competitors of Flo Health include Natural Cycles, Ava, Simone Health, Clue, AMMA Pregnancy Tracker and 14 more.
What products does Flo Health offer?
Flo Health's products include Flo Health App and 2 more.
Compare Flo Health to Competitors
Clue is a period and cycle tracking app that calculates and predicts users' periods and PMS based on users' data and calculates fertility windows based on global averages, which can be made more accurate by users' entering ovulation test data. The company serves consumers. The company was founded in 2012 and is based in Berlin, Germany.
Natural Cycles provides a tested fertility app that uses women's unique temperature readings to inform when the user has ovulated and when is likely to ovulate in the next cycle. Its application uses an algorithm-based system that detects and predicts ovulation, fertility, sperm survival, temperature fluctuations, past cycles, and cycle irregularities into account. The company was founded in 2013 and is based in Stockholm, Sweden.
Bellabeat creates products that help women to easily track their overall health and get connected to their body and mind throughout different stages in life.
Upward Labs Holdings, dba Glow, is a company using big data analytics to help women pinpoint the most fertile days in their cycle. The company is also associated with Glow First, a non-profit fund couples can choose to join that's designed to provide a kind of insurance plan for getting pregnant.
Groove’s first product is an app that allows its users to track scientifically accepted signs of fertility, facilitating the ability to achieve or maintain optimal reproductive health, naturally and effectively avoid pregnancy, or hasten the process of conception.
Maven is a digital health clinic for women. The company's mobile app gives users access to instant video appointments and private messaging with healthcare practitioners, anywhere and anytime. It offers continuous holistic care for fertility and family building through maternity, parenting, pediatrics, and menopause. It was founded in 2014 and is based in New York, New York.
Discover the right solution for your team
The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.