Overwolf operates as a company focused on empowering in-game creators in the gaming industry. The company offers a platform for creators to build, grow, and monetize in-game applications and mods, enhancing the gaming experience for players. It primarily serves the gaming industry. It was founded in 2010 and is based in Ramat Gan, Israel.
ESPs containing Overwolf
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The gamer training & resources market caters to individuals who want to improve their competitive gaming skills. It provides access to coaching sessions and advice from top players in the industry, as well as opportunities for content creators and top players to monetize their content and earn a passive income. The market also offers a bridge for web2 gamers to seamlessly transition into web3 gami…
Overwolf's Products & Differentiators
Research containing Overwolf
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Overwolf in 2 CB Insights research briefs, most recently on Dec 16, 2021.
Expert Collections containing Overwolf
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Overwolf is included in 1 Expert Collection, including Gaming.
Gaming companies are defined as those developing technologies for the PC, console, mobile, and/or AR/VR video gaming market.
Latest Overwolf News
Feb 16, 2024
By Shahar Sorek, Overwolf's Chief Marketing Officer Share In 2023, the video game industry is estimated to have generated $184b n in revenue and is bigger than the music and movie industry combined. Advertisers are now investing a significant percentage of their marketing budgets toward gamers in search of new attention opportunities. Much of this advertising is spent on the same channels as before (TikTok, YouTube, Facebook, Instagram), simply with a layer of interest targeting that focuses on gamers. Others are going further by focusing on game-specific digital publishers, game-specific live-streaming platforms like Twitch and Kick, and gaming-specific influencers. The slightly paradoxical part of this is that it focuses on reaching and engaging gamers when they’re consuming entertainment and not actually playing games themselves. Of course, there is nothing wrong with targeting gamer-orientated entertainment, however, the widespread use of adblockers amongst younger gamers often means the audience you were intending to target is near impossible. On top of that, numerous studies show that the real marketing magic of targeting gamers happens not when they are watching content but actively playing games, where emotions are high, attention is fixed and attitudes are more malleable to brands. In-Game Advertising vs In-Play Advertising In-game advertising has become advertisers’ new favorite methodology for targeting gamers, where ads can be placed directly inside of games. However, due to the more complex nature and high development costs of integrating ads inside trusted premium game titles, many of the current in-game adtech solutions out there are focused on placing ads inside of “bedroom-shop” mobile games, many of which are unknown “ hyper-casual ” titles with poor segmentation, and low-quality audience data. What’s more, placing ads inside of mobile games without disrupting gameplay often means peppering brand logos on a small mobile screen peppered on the edges of the main action that a gamer is focused on. Whilst ads may appear to have “high viewability” compared to display adverts on a website for example, there’s still a question of how impactful it is when it comes to brand recall and brand sentiment analysis. Here, in-play advertising in premium game titles has always been the sweet spot that brands and advertisers have been looking for. Rather than passive ads hiding in-and-around gameplay using digital billboards, what if your brand could actively become part of the gaming experience in a more tangible way that enhances a player’s experience?
Overwolf Frequently Asked Questions (FAQ)
When was Overwolf founded?
Overwolf was founded in 2010.
Where is Overwolf's headquarters?
Overwolf's headquarters is located at Sapir Tower, Ramat Gan.
What is Overwolf's latest funding round?
Overwolf's latest funding round is Series D.
How much did Overwolf raise?
Overwolf raised a total of $149.74M.
Who are the investors of Overwolf?
Investors of Overwolf include Marker, Intel Capital, Liberty Technology Venture Capital, Insight Partners, Andreessen Horowitz and 12 more.
Who are Overwolf's competitors?
Competitors of Overwolf include Novos and 8 more.
What products does Overwolf offer?
Overwolf's products include v.
Compare Overwolf to Competitors
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