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Founded Year

2010

Stage

Series D | Alive

Total Raised

$149.74M

Last Raised

$75M | 2 yrs ago

About Overwolf

Overwolf operates as a company focused on empowering in-game creators in the gaming industry. The company offers a platform for creators to build, grow, and monetize in-game applications and mods, enhancing the gaming experience for players. It primarily serves the gaming industry. It was founded in 2010 and is based in Ramat Gan, Israel.

Headquarters Location

Sapir Tower 40 Tuval Street

Ramat Gan, 5252247,

Israel

972506969039

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ESPs containing Overwolf

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTH ➡MARKET STRENGTH ➡LEADERHIGHFLIEROUTPERFORMERCHALLENGER
Media & Entertainment / Gaming & Social Tech

The gamer training & resources market caters to individuals who want to improve their competitive gaming skills. It provides access to coaching sessions and advice from top players in the industry, as well as opportunities for content creators and top players to monetize their content and earn a passive income. The market also offers a bridge for web2 gamers to seamlessly transition into web3 gami…

Overwolf named as Leader among 6 other companies, including Metafy, MetaOne, and Gamestry.

Overwolf's Products & Differentiators

    v

    v

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Research containing Overwolf

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Overwolf in 2 CB Insights research briefs, most recently on Dec 16, 2021.

Expert Collections containing Overwolf

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Overwolf is included in 1 Expert Collection, including Gaming.

G

Gaming

5,179 items

Gaming companies are defined as those developing technologies for the PC, console, mobile, and/or AR/VR video gaming market.

Latest Overwolf News

Why In-Play Advertising Is The Next Frontier Of Reaching Gamers

Feb 16, 2024

By Shahar Sorek, Overwolf's Chief Marketing Officer Share In 2023, the video game industry is estimated to have generated $184b n in revenue and is bigger than the music and movie industry combined. Advertisers are now investing a significant percentage of their marketing budgets toward gamers in search of new attention opportunities. Much of this advertising is spent on the same channels as before (TikTok, YouTube, Facebook, Instagram), simply with a layer of interest targeting that focuses on gamers. Others are going further by focusing on game-specific digital publishers, game-specific live-streaming platforms like Twitch and Kick, and gaming-specific influencers. The slightly paradoxical part of this is that it focuses on reaching and engaging gamers when they’re consuming entertainment and not actually playing games themselves. Of course, there is nothing wrong with targeting gamer-orientated entertainment, however, the widespread use of adblockers amongst younger gamers often means the audience you were intending to target is near impossible. On top of that, numerous studies show that the real marketing magic of targeting gamers happens not when they are watching content but actively playing games, where emotions are high, attention is fixed and attitudes are more malleable to brands. In-Game Advertising vs In-Play Advertising In-game advertising has become advertisers’ new favorite methodology for targeting gamers, where ads can be placed directly inside of games. However, due to the more complex nature and high development costs of integrating ads inside trusted premium game titles, many of the current in-game adtech solutions out there are focused on placing ads inside of “bedroom-shop” mobile games, many of which are unknown “ hyper-casual ” titles with poor segmentation, and low-quality audience data. What’s more, placing ads inside of mobile games without disrupting gameplay often means peppering brand logos on a small mobile screen peppered on the edges of the main action that a gamer is focused on. Whilst ads may appear to have “high viewability” compared to display adverts on a website for example, there’s still a question of how impactful it is when it comes to brand recall and brand sentiment analysis. Here, in-play advertising in premium game titles has always been the sweet spot that brands and advertisers have been looking for. Rather than passive ads hiding in-and-around gameplay using digital billboards, what if your brand could actively become part of the gaming experience in a more tangible way that enhances a player’s experience?

Overwolf Frequently Asked Questions (FAQ)

  • When was Overwolf founded?

    Overwolf was founded in 2010.

  • Where is Overwolf's headquarters?

    Overwolf's headquarters is located at Sapir Tower, Ramat Gan.

  • What is Overwolf's latest funding round?

    Overwolf's latest funding round is Series D.

  • How much did Overwolf raise?

    Overwolf raised a total of $149.74M.

  • Who are the investors of Overwolf?

    Investors of Overwolf include Marker, Intel Capital, Liberty Technology Venture Capital, Insight Partners, Andreessen Horowitz and 12 more.

  • Who are Overwolf's competitors?

    Competitors of Overwolf include Novos and 8 more.

  • What products does Overwolf offer?

    Overwolf's products include v.

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Medal

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Metafy

Metafy is a company that focuses on the gaming industry, providing a platform for professional gamers to monetize their skills. The company offers services such as live coaching, courses, and content related to various popular games, all aimed at helping users improve their gaming abilities. Metafy primarily caters to the gaming industry. It was founded in 2020 and is based in New York, New York.

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GGPredict

GGPredict is a company that focuses on esports coaching, specifically in the domain of Counter-Strike: Global Offensive (CS:GO). The company offers AI-powered tools and analytics to help both amateur and professional players train efficiently, improve their skills, and analyze their performance in the game. GGPredict primarily serves the esports industry. It was founded in 2019 and is based in Warsaw, Poland.

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Nexus Mods

Nexus Mods is a gaming modification website. It provides a platform for people around the world to share their mods and tools freely with other gamers so they too can enjoy their creations. It helps gamers to modify their games manually by downloading mods that other users upload on its website. It was founded in 2001 and is based in Exeter, England.

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