OutfitHer is an "inspirational" social network dedicated to Fashion lovers. It lets you express your fashion style through moodboard, which can then be shared or bookmarked for later search for clothes matching ideas. It helps users find products or brands not through a traditionnal search process (by category, brand or color), but through a creative and inspiring process, bouncing from a outfits, currated products or posts. The best users can become trend advisors whom other users can follow and discover the activities. It also allows to manage outfit making contest, either on the website or a Facebook Page, engaging the publishers community and placing the brand products in a playful manner. OutfiHer main goal is to give extra reach to products throught the users creations, making brands less dependent on Google and display buying. And of course, outfitHer is totally free (its business model is based on affiliation and gets a commission fee on each sales).