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Founded Year



Seed - II | Alive

Total Raised


Last Raised

$780K | 9 mos ago

About Wallit

Wallit provides a digital wallet. The platform enables employees to manage employee expenses, corporate benefits, and workplace rewards. Wallit was formerly known as Ourly. The company was founded in 2020 and is based in Westbrook, Maine.

Headquarters Location

90 Bridge Street Suite 300

Westbrook, Maine, 04092,

United States



Wallit's Products & Differentiators


    An open, API-driven enterprise wellness platform to streamline and automate wellness benefits, reward and gifting programs with Artificial intelligence (AI), enabled by machine learning through our proprietary matching transaction algorithm. The platform includes an Admin dashboard to manage their organization's wellspace(s) with real-time, advanced analytics.


Research containing Wallit

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Wallit in 1 CB Insights research brief, most recently on Mar 9, 2021.

Expert Collections containing Wallit

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Wallit is included in 7 Expert Collections, including Wealth Tech.


Wealth Tech

2,077 items

Companies and startups in this collection digitize & streamline the delivery of wealth management. Included: Startups that offer technology-enabled tools for active and passive wealth management for retail investors and advisors.


Loyalty & Rewards Tech

396 items

Startups allowing global brands and local shops alike to offer tech-enabled loyalty and rewards programs including loyalty software, AI-powered loyalty, blockchain-powered loyalty, and more.



2,821 items

Companies in this collection provide technology that enables consumers and businesses to pay, collect, automate, and settle transfers of currency, both online and at the physical point-of-sale.


Financial Wellness

245 items

Track startups and capture company information and workflow.



8,122 items

Companies and startups in this collection provide technology to streamline, improve, and transform financial services, products, and operations for individuals and businesses.


Sales & Customer Service

557 items

Companies offering technology-driven solutions to enable, facilitate, and improve customer service across industries. This includes solutions pre-, during, and post-purchase of goods and services.

Latest Wallit News

Discover 5 Top Startups developing Paywall Solutions

Apr 16, 2021

Curious about new technological advancements? Explore our analysis of 236 global paywall startups & scaleups and learn how their solutions impact your business! Global Startup Heat Map highlights 5 Top Paywall Solutions out of 236 The insights of this data-driven analysis are derived from the Big Data & Artificial Intelligence-powered StartUs Insights Discovery Platform , covering 1.379.000+ startups & scaleups globally. The platform gives you an exhaustive overview of emerging technologies & relevant startups within a specific field in just a few clicks. The Global Startup Heat Map below reveals the distribution of the 236 exemplary startups & scaleups we analyzed for this research. Further, it highlights 5 paywall solutions that we hand-picked based on criteria such as founding year, location, funding raised, and more. You get to explore the solutions of these 5 startups & scaleups in this report. For insights on the other 231 paywall solutions, get in touch. Click to download Poool develops a Dynamic Paywall Setting up a user-generated revenue stream enables an alternative to ad revenues for publishers. However, the success of a reader-driven business model relies primarily on the flexibility of subscription options. This is why startups develop dynamic paywall platforms. Such solutions allow publishers to gain a deeper understanding of the audience preferences before offering a subscription plan. French startup Poool offers dynamic paywall solutions to media companies. The Poool Access platform segments the audience according to native engagements and allows custom segmentation to optimize subscription features. Additionally, the platform provides publishers with A/B testing functionality for reader segments, as well as with reader data analytics dashboards for marketing and technical teams. Wallit offers Subscription Management The ease of use and the ability to create an account fast impact the reader’s experience on the website. A positive reader experience, combined with the flexibility of subscription pricing, significantly increases the likelihood of subscribing. To this avail, startups design subscription management software that allow publishers to seamlessly integrate paywalls into the website’s layout and provide tailored segment-based subscriptions. US-based startup Wallit provides subscription management software-as-a-service (SaaS) for publishers ranging from small blogs to large agencies. The startup’s solution allows embedding a paywall without interfering with ads and layout regardless of the device. Additionally, Wallit is developing a network of publishing agencies, allowing readers to easily subscribe to news outlets with a single account. Pelcro specializes in Customizable Membership Management Protecting content behind a hard paywall bears great risks and requires an established and loyal audience base. On the contrary, flexible customer targeting options increase service customization and optimize subscription efficiency. Startups continuously develop targeting systems, allowing publishers to determine the precise features that impact reader’s subscription decisions. Canadian startup Pelcro develops customizable membership and subscription management for media companies, magazines, and newspapers. The startup’s platform is customizable according to features such as country, device, and ad blocking status, allowing publishers to arrange a metered or premium paywall. It offers authentication and billing services, as well as reader analytics. It integrates with popular content management systems (CMS) like WordPress and Drupal. This way, Pelcro provides publishers with comprehensive membership management services. Nicklpass offers Paywall Access Aggregation As publishers put their content behind paywalls, businesses that rely on news and the flow of information lose operational time due to decreased accessibility of information. In particular, sharing an article with the teammates requires that they pass the paywall before consuming the content. To increase the efficiency of news-critical businesses, startups provide access aggregation to content behind a paywall. US-based startup Nicklpass provides paywall access aggregation services. The startup’s app allows users to manage access to news articles and research reports with one account. The system allows users to register and assign team members to information sources, thereby increasing the efficiency of information flow within departments. Questpass develops Ad-Based Paywall Commonly, a paywall is implemented as a separate revenue stream, aside from advertising. However, some paywall solutions enable a combination of content access management and ads. In particular, startups work on paywall solutions that require engagement with an ad to unlock access to the rest of the content piece instead of purchasing a subscription or making a one-time payment. Polish startup Questpass develops an ad-based paywall solution for advertisers and publishers. To continue reading the article, the user is required to answer a question regarding the advertised product. Questpass’ paywall solution ensures that readers pay attention to ads, thereby increasing the effectiveness of advertising and the resulting ad-based revenue for publishers. Discover more Paywall solutions Startups, such as the 5 examples highlighted in this report, focus on customer experience, high-resolution content support , mixed reality. While all of these technologies play a major role in advancing the industry, they only represent the tip of the iceberg. To explore more subscription creation & management technologies, simply get in touch to let us look into your areas of interest. For a more general overview, you can download our free Industry Innovation Reports to save your time and improve strategic decision-making.

Wallit Frequently Asked Questions (FAQ)

  • When was Wallit founded?

    Wallit was founded in 2020.

  • Where is Wallit's headquarters?

    Wallit's headquarters is located at 90 Bridge Street, Westbrook.

  • What is Wallit's latest funding round?

    Wallit's latest funding round is Seed - II.

  • How much did Wallit raise?

    Wallit raised a total of $8.29M.

  • Who are the investors of Wallit?

    Investors of Wallit include Plug and Play Insurtech, BrokerTech Ventures, Kodiak Venture Partners, Mendoza Ventures, BlueIO and 4 more.

  • Who are Wallit's competitors?

    Competitors of Wallit include Moss, Espresa, Maxwell, Level Finance, Ben and 7 more.

  • What products does Wallit offer?

    Wallit's products include Platform and 2 more.


Compare Wallit to Competitors

Compt Logo

Compt develops software offering personalized stipends to employees. It consolidates existing perks, to give employees more perks without spending a fortune, and significantly reduces the effort of managing lifestyle benefits. The company was founded in 2018 and is based in Cambridge, Massachusetts.


Fringe operates as a company focusing on employee wellbeing and lifestyle benefits in the human resources sector. The company offers a platform that consolidates employee experience, benefits, and rewards and recognition programs, providing services such as stipend programs, engagement initiatives, and benefits for remote or hybrid teams. It primarily sells to businesses looking to enhance their employee experience and well-being. It was founded in 2018 and is based in Richmond, Virginia.

SoHookd Logo

SoHookd operates a wellness rewards platform. It allows enterprises to gift and incentivize customers and employees at scale. It offers healthy meal delivery, online meditation, virtual fitness, and self-care. It was founded in 2016 and is based in Washington, DC.

Bonusly Logo

Bonusly develops cultivation of performing and motivated teams, regardless of their location, work setting, or industry. The company provides a tool for investing in and driving business outcomes from an asset from its people. Bonusly was founded in 2012 and is based in Boulder, Colorado.


PerkNow is a company that focuses on enhancing the employee experience through corporate perks and engagement software in the human resources industry. The company offers a platform that provides employees with access to various premium discounts and a digital incentive platform for instant employee rewards and recognition. Primarily, PerkNow caters to businesses ranging from small to large scale, aiming to cultivate a positive company culture and drive employee engagement. It was founded in 2019 and is based in Orem, Utah.

Brex Logo

Brex operates as a financial solutions company. It offers a corporate credit card, expense management solutions, financial modeling, bill payment, business account, and more. The company provides its services to startups and scaling businesses. It was formerly known as Veyond. It was founded in 2017 and is based in San Francisco, California.


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