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Oura company logo


Founded Year



Series D | Alive

Total Raised






About Oura

Oura offers a wellness ring and app designed to help users get more restful sleep and perform better by analyzing the body's sleep, activity levels, daily rhythms, and physiological responses. The company was founded in 2013 and is based in Oulu, Finland.

Headquarters Location

Elektroniikkatie 10

Oulu, 90590,


ESPs containing Oura

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Life Sciences / Biopharma Tech

The companies in this market develop ways to measure indicators of vital signs — such as body temperature, pulse, respiratory rate, and blood pressure — that can help guide treatment decisions and lead to improved patient outcomes. These vendors leverage a variety of data collection modalities, from wearables to digital devices.

Oura named as Leader among 11 other companies, including Whoop, Empatica, and

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Oura's Products & Differentiators

    Oura Ring

    The Oura Ring is the only mainstream consumer device that combines body temperature, respiratory rate, heart rate, heart rate variability, and sleep analysis in a comfortable ring form factor.

Expert Collections containing Oura

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Oura is included in 12 Expert Collections, including Direct-To-Consumer Brands (Non-Food).


Direct-To-Consumer Brands (Non-Food)

1,192 items

Startups selling their own branded products directly to consumers through owned e-commerce channels, rather than relying on department stores or big online marketplaces.


Unicorns- Billion Dollar Startups

1,201 items


Wearable Computing

415 items

Wearable computing is broadly defined as companies developing devices worn or placed on the body that are equipped with technology, which can range from wearable medical devices to AR/VR headsets to GPS pet collars.


Fitness Tech

1,337 items

This Collection includes startups developing software and technology to augment approaches to developing or maintaining physical fitness, including workout apps, wearables, and connected fitness equipment.


Luxury Tech

416 items

Tech-enabled companies launching new luxury brands, as well as startups providing tech solutions to the luxury industry, including e-commerce tools, marketing, and more. While these companies may not exclusively target luxury companies, they have notable luxury partners.


Wellness Tech

1,364 items

We define wellness tech as companies developing technology to help consumers improve their physical, mental, and social well-being. Companies in this collection play across a wide range of categories, including food and beverage, fitness, personal care, and corporate wellness.

Oura Patents

Oura has filed 1 patent.

The 3 most popular patent topics include:

  • Wearable devices
  • Wearable computers
  • Neurotransmitters
patents chart

Application Date

Grant Date


Related Topics




Circadian rhythm, Sleep disorders, Sleep, Sleep physiology, Psychiatric diagnosis


Application Date


Grant Date



Related Topics

Circadian rhythm, Sleep disorders, Sleep, Sleep physiology, Psychiatric diagnosis



Oura Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Oura Rank

Oura Frequently Asked Questions (FAQ)

  • When was Oura founded?

    Oura was founded in 2013.

  • Where is Oura's headquarters?

    Oura's headquarters is located at Elektroniikkatie 10, Oulu.

  • What is Oura's latest funding round?

    Oura's latest funding round is Series D.

  • How much did Oura raise?

    Oura raised a total of $145.49M.

  • Who are the investors of Oura?

    Investors of Oura include Forerunner Ventures, MSD Capital, Lifeline Ventures, Block, Legacy Knight and 34 more.

  • Who are Oura's competitors?

    Competitors of Oura include Empatica, Dozee, Whoop, Fitbit, NYX Technologies and 9 more.

  • What products does Oura offer?

    Oura's products include Oura Ring.

Compare Oura to Competitors

Whoop Logo

Whoop makes a fitness tracker that is popular with professional athletes. Whoop describes itself as a personal digital fitness and health coach and monitors sleep, strain and recovery.

Withings Logo

Withings creates smart products and apps to help people across the world take care of their health and well-being. By extending the capabilities of an object through network resources, Withings provides access to computing and storage facility at no extra cost, turning objects into smart connected devices.

Dozee Logo

Dozee is a contactless health monitor that tracks patients' heart rate, respiration, and sleep patterns while they sleep. The solution is marketed to healthcare facilities that admit patients overnight. It was founded in 2015 and is based in Bangalore, India.

NYX Technologies

NYX Technologies has developed a wearable device to help users improve their sleep and reduce stress. The device is a wearable brain-tech headset that stimulates and monitors the user's brain activity.


IntelliSports is a technology company that combines real-world sports with a digitally engaging experience and artificial intelligence to create real world gaming. It is the developer of PlayFitt, a movement app that motivates people to reach small, daily movement goals. The company uses gamification and machine learning to help players move. PlayFitt's AI-powered technology automatically tracks a user's reps for squats, push-ups, and more. IntelliSports was founded in 2016 and is based in Montreal, Quebec.

Koneksa Logo

Koneksa is a healthcare technology company developing digital biomarkers to accelerate clinical research and guide decision-making in drug development and market strategy. Its evidence-based biomarker solutions enable efficient clinical trial designs to help therapies reach patients faster. Koneksa specializes in treatment effect detection in clinical research and aims to improve patient outcomes. The company was founded in 2015 and is based in New York, New York.

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