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About Original Additions

Original Additions, founded in London, is home to three beauty brands: Eylure London is a Cosmetic Eyelash brand in the UK and offers a complete range of designer lashes and eyebrow cosmetics available at mass channel and fashion retailers. Elegant Touch is the UK's brand of artificial nails offering a full range of glue-on nails, professional nail implements and salon-quality nail treatments. Salon System delivers an assortment of professional lash, nail and waxing products for beauty therapists, nail technicians, salons and spas.

Headquarters Location

Ventura House, Bullsbrook Road Hayes

Middlesex, UB4 0UJ,

United Kingdom



Expert Collections containing Original Additions

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Original Additions is included in 1 Expert Collection, including Beauty & Personal Care.


Beauty & Personal Care

2,254 items

Startups in the beauty & personal care space, including cosmetics brands, shaving startups, on-demand beauty services, salon management platforms, and more.

Latest Original Additions News

Deloitte advises Original Additions TopCo Limited in its sale to PDC Brands, a portfolio company of Yellow Wood Partners LLC

Jun 2, 2016

Yellow Wood Partners LLC 10:32 ET from Deloitte CHARLOTTE, N.C., June 2, 2016 /PRNewswire/ -- Deloitte1 acted as the exclusive financial advisor to Original Additions TopCo Limited (Original Additions), a London-based beauty company and portfolio company of Lloyds Development Capital (LDC), in its sale to PDC Brands (PDC), a portfolio company of Yellow Wood Partners LLC (Yellow Wood). The transaction closed on April 4, 2016. "The acquisition is a really positive development for both businesses. Following a very successful five years of growth working alongside LDC, we now enter a new and dynamic phase for Original Additions that I believe will see us grow sharply in international markets, and particularly in the USA," said Simon Zussman, managing director, Original Additions. "We have worked closely with Original Additions over the last 12 months and believe this to be a great result for all parties. We strive to work with clients who lead in their respective markets and Original Additions embodies this objective. This deal is also yet another example of a thriving US - UK M&A deal corridor, which is now one of the largest bilateral cross-border deal corridors in the world by value and volume. I certainly don't expect this to be the last transaction of its kind," said David Jones, UK partner, Deloitte Financial Advisory. About Original Additions TopCo Limited Original Additions, founded in London on the Kings Road in Chelsea, offers three market-leading beauty brands: Eylure (false eyelashes), Elegant Touch (nailcare) and Salon Systems (professional beauty products). It has a distribution network spanning 40 countries, most of the major drug, beauty and fashion chains, and more than 40,000 retail customers worldwide. For more information, visit . About PDC Brands PDC Brands was founded in 1981 and is a leader in the beauty, personal care, and wellness space. PDC's brands, including Dr Teal's, Body Fantasies, Bod Man, Cantu, Bodycology, and Calgon, are found in major mass, chain drug, grocery and specialty retailers throughout the US and more than 50 markets globally. For more information, visit . About Yellow Wood Partners, LLC Yellow Wood Partners, LLC focuses on providing private equity in support of leveraged buyouts, growth recapitalizations, and large minority financings of lower middle market companies across the consumer sector. For more information, visit . About Deloitte Corporate Finance LLC Deloitte Corporate Finance LLC (DCF) provides strategic advisory services and M&A advice that help corporate, entrepreneurial and private equity clients create and act upon opportunities for liquidity, growth and long-term advantage. With an in-depth understanding of the marketplace and access to a global network of investment bankers, we help clients confidently pursue strategic transactions in both domestic and global markets. DCF, together with the Corporate Finance Advisory practices within the Deloitte Touche Tohmatsu Limited network of member firms, include in excess of 1,900 professionals, who work collaboratively across 150 international locations. With our significant experience providing investment banking services across key industries, we are able to offer our clients solutions that help them to achieve their strategic objectives. For more information, visit . About Deloitte LLP Deloitte LLP is the United Kingdom member firm of Deloitte Touche Tohmatsu Limited (DTTL), a UK private company limited by guarantee, whose member firms are legally separate and independent entities. Please see  for a detailed description of the legal structure of DTTL and its member firms. For media inquiries, please contact: Lauren Hallman

Original Additions Frequently Asked Questions (FAQ)

  • Where is Original Additions's headquarters?

    Original Additions's headquarters is located at Ventura House, Bullsbrook Road, Middlesex.

  • What is Original Additions's latest funding round?

    Original Additions's latest funding round is Acquired.

  • Who are the investors of Original Additions?

    Investors of Original Additions include PDC Wellness & Personal Care.



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