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Acquired | Acquired

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About Orchestro

Orchestro, formerly Vision Chain, is a provider of supply chain analytics software. The adaptive analytics engine (Maestro) makes sense of tens of thousands of real-time data feeds daily, across point-of-sale (POS), consumer sentiment and operational data.

Headquarters Location

4330 East-West Highway Suite 1120

Bethesda, Maryland, 20814,

United States



Expert Collections containing Orchestro

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Orchestro is included in 2 Expert Collections, including Store tech (In-store retail tech).


Store tech (In-store retail tech)

1,582 items

Companies that make tech solutions to enable brick-and-mortar retail store operations.


Supply Chain & Logistics Tech

3,810 items

Companies offering technology-driven solutions that serve the supply chain & logistics space (e.g. shipping, inventory mgmt, last mile, trucking).

Latest Orchestro News

Orchestro Launches NextCast(TM) for Retailers and Consumer Goods Companies to Optimize Demand Foresight

May 17, 2016

May 17, 2016 13:08 ET Orchestro Launches NextCast™ for Retailers and Consumer Goods Companies to Optimize Demand Foresight Company has Also Been Recognized as a "Cool Vendor" by Gartner BETHESDA, MD--(Marketwired - May 17, 2016) - Orchestro Inc.,  the market leader in demand analytics and data orchestration, today announced the latest release of its Tango™ demand signal management platform, including the launch of its highly anticipated NextCast™ algorithm to minimize forecast error. In addition, the company was recognized in Gartner's Cool Vendors in Supply Chain Technologies, 2016 Report . As retailers and consumer goods companies have continued to struggle to seamlessly integrate and harmonize demand signals such as point-of-sale data, internal shipments, and syndicated data, downstream business applications have suffered exponentially. Orchestro's latest Tango™ release brings to market new applications and utilities to help these companies more efficiently manage the data harmonization process, extend the use cases of the harmonized data throughout the enterprise, and drive higher accuracy in sales and operations planning activities. New innovations that have now been integrated into the Tango™ platform include: NextCast™ - provides a low-error forecast that can be reliably used to plan for demand. Companies now have a tool that allows them to determine which of several forecasts, either internally developed or sourced externally, to use for a particular item-store-week. Tests of NextCast™ have shown forecast accuracy improvements up to 74%, addressing the long-standing industry challenge of forecast errors ranging from 20-50%. Conductor API - extends the usability of harmonized data. Customers can now seamlessly pull data from Orchestro's Harmonizer cloud-based demand signal repository, and feed internal systems requiring the use of clean data such as ERPs, S&OP systems, and demand planning systems. Companies can also use it to feed any 3rdparty visualization tool to enable consistent insights across the organization. Cues - previously part of the Tango™ Science suite of applications, Orchestro has extended the value of its base Tango™ Insights platform to incorporate the alerting capability triggered through user-defined business rules. This allows companies to collaborate around exceptions and minimize service-level disruptions in-store. User Interface Upgrade - incorporating feedback from its customers, the company has upgraded the platform's usability in critical areas such as user management, insight configuration, and platform auditing. These enhancements allow both administrators and power users to more efficiently leverage the platform. Accelerated Insights Processing - enhanced data compression and aggregation methodologies are driving up to 17x improvements in reporting and insights delivery speed, as well as 52x efficiencies in identifying actionable items within the Tango™ Science on-shelf availability solution. Advanced Security Features - extensions to its multi-layer security protocols including intrusion detection, authentication, vulnerability assessments and identity management. In addition to this latest product release, Orchestro is proud to have been named in Gartner's Cool Vendors in Supply Chain Technologies, 2016 . It is the second notable Gartner report that has included Orchestro this year, having been named in the industry analyst firm's Market Guide for Demand Signal Management , published in February 2016. Orchestro's latest release continues to extend the functionality of its preëmptive analytics and when paired with its recently announced Data Science Advisory , retailers and consumer goods companies have both out-of-the-box analytics delivering best-in-breed insights, as well as an on-demand data science team capable of uncovering hidden insights. Through these offerings, Orchestro is empowering its growing customer base to tackle the daily challenges they face in areas such as: Utilizing data to accelerate and enhance decision making Enabling clearer transparency into existing and potential disruptions within the supply chain Leveraging cloud-based tools to prioritize resource allocation and lower their cost of operations "We are proud to deliver our latest and most innovative release of the cloud-based Tango™ platform," said PV Boccasam, CEO of Orchestro. "With retailers and consumer goods companies continuing to depend on high-error forecasts to manage their collaborative activities, NextCast™ will now bring a new level of accurate demand visibility for organizations to align around internally, as well as with their external operational execution partners. " Orchestro will be attending industry events in the coming weeks for companies that would like to learn more about NextCast™ and the industry recognized Tango platform. From May 17-19, Orchestro will participate in the Gartner Supply Chain Executive Conference in Phoenix, AZ. During June 6-8, Orchestro will be at the  Consumer Goods Sales & Marketing Summit in New York City. To request a meeting with our team, please contact us . Gartner Disclaimer Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Gartner, Cool Vendors in Supply Chain Technologies, 2016, C. Dwight Klappich, Bart De Muynck, Amber Salley, Andrew Stevens, 07 April 2016  Gartner, Market Guide for Demand Signal Management Vendors, Amber Salley, 22 February 2016  About Orchestro Over 210 global brands in concert with their omni-channel retail partners rely daily on Orchestro's platform -- the industry's first and only data orchestration system. This purpose-built demand signal repository enables us to pinpointand prioritize all service-level exceptions using an ensemble algorithm selector, a component of our patent-pending demand analytics engine -- Maestro™. By preëmptively analyzing and taking store-level actions that maximize profitability, our clients dramatically reduce lost sales opportunity, improve revenue and gross margins, and deliver superior service levels. For more information, please visit . Contact Information

Orchestro Frequently Asked Questions (FAQ)

  • When was Orchestro founded?

    Orchestro was founded in 1999.

  • Where is Orchestro's headquarters?

    Orchestro's headquarters is located at 4330 East-West Highway, Bethesda.

  • What is Orchestro's latest funding round?

    Orchestro's latest funding round is Acquired.

  • How much did Orchestro raise?

    Orchestro raised a total of $21.12M.

  • Who are the investors of Orchestro?

    Investors of Orchestro include E2open, Novak Biddle Venture Partners, New Markets Venture Partners, CNF Investments and Norwest Venture Partners.



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