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Founded Year



Growth Equity | Alive

Total Raised


Last Raised

$75M | 1 yr ago

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

+50 points in the past 30 days

About Optimove

Optimove develops CRM software primarily for business-to-consumer brands. The company’s platform aims to use AI to discover customer segments and orchestrate CRM journeys, facilitating the management of marketing communications with up to hundreds of segments. Marketers use Optimove to manage and automate their entire cross-channel customer marketing plan. By automatically personalizing, executing, and evaluating a complete system of customer-data-driven campaigns, the software enables marketers to maximize revenues and customer lifetime value. The company was founded in 2012 and is based in Tel Aviv, Israel.

Headquarters Location

Adgar 360 Tower, 2 Hashlosha Street 33rd Floor

Tel Aviv, 6706054,



Optimove's Product Videos

ESPs containing Optimove

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / Digital Engagement

Companies in this market provide software and other tracking tools that combine first- and third-party customer data into a single platform to inform targeted marketing efforts and optimize cross-channel digital experiences such as social, email, mobile, and search. Some also offer learning engines that can predict users’ lifetime value. These companies serve retail and e-commerce, food and bevera…

Optimove named as Highflier among 8 other companies, including Iterable, Insider, and MoEngage.

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Optimove's Products & Differentiators


    Platform combining CDP, Multichannel Execution, and AI Orchestration.

Research containing Optimove

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Optimove in 3 CB Insights research briefs, most recently on Dec 14, 2022.

Expert Collections containing Optimove

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Optimove is included in 4 Expert Collections, including Grocery Retail Tech.


Grocery Retail Tech

825 items

Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.


Artificial Intelligence

10,425 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.


Conference Exhibitors

5,302 items


Targeted Marketing Tech

647 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.

Latest Optimove News

Can gambling addictions be fought using AI? This company says yes

Mar 19, 2023

This company says yes Optimove has implemented a Machine Learning-driven predictive Artificial Intelligence model that can detect and act to prevent behavior linked to gambling addiction in online gamers. Published: MARCH 19, 2023 13:48 In an effort to combat online gambling addiction, internet gaming industry CRM platform Optimove has developed a solution. (illustrative) (photo credit: PEXELS) The rapid growth of the online gambling industry has led to an alarming increase in addiction, especially among young people. In recent years, the problem has been exacerbated by the proliferation of mobile and online gaming apps that make it easier than ever to access online gambling platforms. In an effort to combat online gambling addiction, internet gaming industry CRM platform Optimove has developed a solution intended to allow players and operators to make informed decisions and prevent the development of bad — and potentially very harmful — habits. "Our model uses AI and machine learning algorithms to analyze customer behavior and detect patterns that indicate the likelihood of problematic gambling," said Jonathan Inbar, director of strategic services. "Optimove collects data from multiple sources, including customer transactions, game plays, and customer service interactions. This data is then analyzed using machine learning algorithms to identify patterns indicating a customer is at risk of developing a gambling problem." Operators can use Optimove's responsible gambling solution to monitor their customers' gambling behavior and identify potential problem gamblers with advanced analytics and reporting. By using this data, operators can intervene and offer support to players at risk. (credit: INGIMAGE) Optimove's predictive model is based on machine learning algorithms that work to identify behavior patterns that indicate at-risk players based on historical data. After the model has been trained, it can analyze real-time data and identify customers exhibiting similar behavior based on patterns such as persistently chasing losses, gambling for extended periods or placing risky wagers. In the event that Optimove determines that a player is at risk of developing a gambling problem, it will change the messaging mix presented to that player to promote responsible gambling. For instance, they may be provided with self-exclusion alternatives or directed to support resources. The future of responsible gaming "Our solution for responsible gambling is designed to give operators the tools they need to be proactive and prevent problem gambling," Inbar added. "By using advanced analytics and machine learning, we can help operators identify patterns of behavior that may indicate a problem and intervene before it becomes a serious issue." Responsible gambling practices have become increasingly important as the online gambling industry grows, and the demand for their implementation has manifested tightening regulations and fines for breaches in the EU and UK. The US market is more decentralized, and regulations vary between states, though heightened awareness of the issue has made its way throughout the country. "We believe that responsible gambling is a shared responsibility of operators and players. Our solution empowers players to take control of their gambling behavior and enables operators to provide a safe and responsible gaming environment." Tomer Imber, senior director of sales at Optimove Gambling is unlikely to be completely eradicated from the gaming space any time soon, and as such there will always be a need for consumers to remain vigilant and avoid partaking in harmful behaviors as a first line of defense against its pratfalls. However, for those more susceptible to addiction, the technological aid granted by platforms like Optimove can be a saving grace. Tomer Imber, senior director of sales at Optimove, noted that the company's solution for responsible gambling is an important part of the company's mission to help operators create safe and enjoyable gaming environments for their customers. "We believe that responsible gambling is a shared responsibility of operators and players," Imber said. "Our solution empowers players to take control of their gambling behavior and enables operators to provide a safe and responsible gaming environment."

Optimove Frequently Asked Questions (FAQ)

  • When was Optimove founded?

    Optimove was founded in 2012.

  • Where is Optimove's headquarters?

    Optimove's headquarters is located at Adgar 360 Tower, 2 Hashlosha Street, Tel Aviv.

  • What is Optimove's latest funding round?

    Optimove's latest funding round is Growth Equity.

  • How much did Optimove raise?

    Optimove raised a total of $95M.

  • Who are the investors of Optimove?

    Investors of Optimove include Summit Partners, Israel Growth Partners and Star Farm Ventures.

  • Who are Optimove's competitors?

    Competitors of Optimove include mediarithmics, Springbot, Bloomreach, CleverTap, Cordial, MoEngage, Leanplum, Blueshift, Insider, Clari and 22 more.

  • What products does Optimove offer?

    Optimove's products include Optimove and 4 more.

  • Who are Optimove's customers?

    Customers of Optimove include Sweaty Betty, Staples, Papa John's Pizza and Grove Collaborative.

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