Search company, investor...
Optimizely company logo


Founded Year



Acquired | Acquired

Total Raised




About Optimizely

Optimizely provides a web optimization platform. The platform offers A/B testing, multivariate testing, and website personalization for individuals and organizations with and without technical expertise. It helps organizations conceive of and run experiments that help them make better data-driven decisions. With targeting and segmentation, the platform helps any business looking to deliver web experiences to its visitors. The company was founded in 2009 and is based in San Francisco, California. In September 2020, Optimizely was acquired by EPIserver. The terms of the transaction were not disclosed.

Headquarters Location

631 Howard Street Suite 100

San Francisco, California, 94105,

United States


Missing: Optimizely's Product Demo & Case Studies

Promote your product offering to tech buyers.

Reach 1000s of buyers who use CB Insights to identify vendors, demo products, and make purchasing decisions.

ESPs containing Optimizely

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / Food & Grocery Tech

Omnichannel customer engagement platforms enable marketers to build holistic customer profiles and coordinate campaigns across channels to create more seamless digital experiences. Startups in this market use AI and machine learning to gather customer data and AB testing to reach customers throughout their buying journey.

Optimizely named as Leader among 15 other companies, including Cheetah Digital, Iterable, and Insider.

Missing: Optimizely's Product & Differentiators

Don’t let your products get skipped. Buyers use our vendor rankings to shortlist companies and drive requests for proposals (RFPs).

Research containing Optimizely

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Optimizely in 2 CB Insights research briefs, most recently on Dec 14, 2022.

Expert Collections containing Optimizely

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Optimizely is included in 4 Expert Collections, including Grocery Retail Tech.


Grocery Retail Tech

825 items

Startups providing B2B solutions to grocery businesses to improve their store and omni-channel performance. Includes customer analytics platforms, in-store robots, predictive inventory management systems, online enablement for grocers and consumables retailers, and more.


Tech IPO Pipeline

568 items


Conference Exhibitors

5,302 items


Targeted Marketing Tech

439 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.

Optimizely Patents

Optimizely has filed 28 patents.

The 3 most popular patent topics include:

  • Network protocols
  • Email
  • Diagrams
patents chart

Application Date

Grant Date


Related Topics





Application Date


Grant Date



Related Topics



Latest Optimizely News

Optimizely Recognized as a Leader in Gartner® for DXP

Mar 17, 2023

Optimizely recognized as Leader for a fourth consecutive year Optimizely, the leading digital experience platform (DXP) provider, today announced it has been named a Leader in the 2023 Gartner® Magic Quadrant™ for Digital Experience Platforms. This marks the fourth consecutive year* that Gartner has positioned Optimizely in the Leaders Quadrant for its Ability to Execute and Completeness of Vision. “This repeated recognition, we feel, speaks to the value that the world’s leading brands – across retailers, financial institutions, manufacturers, media groups, healthcare institutions, and more – find in our solutions. We’re proud that they can continually rely on us when the stakes for delivering exceptional customer experiences are higher than ever,” said Optimizely CEO Alex Atzberger. “As we reinvent how marketing works, our role is to give practitioners the necessary tools to realize personalized experiences in the blink of an eye. We’ve built some of the most critical categories in the marketing world, from Experimentation to Content Marketing Platforms, and we have a lot to look forward to thanks to our fiercely intelligent and caring community of marketing leaders and practitioners.” Gartner evaluated 16 vendors across different criteria, assessing each company’s Completeness of Vision and Ability to Execute for DXPs. Optimizely was recognized as a Leader. Additionally, Optimizely was named a Leader in the 2023 Gartner Magic Quadrant for Content Marketing Platform for the sixth consecutive year. ** Today’s news follows the announcement that the co-founder and CEO of Welcome (formerly known as NewsCred), Shafqat Islam, has become Optimizely’s new Chief Marketing Officer. The digital marketing veteran founded the content management platform Welcome before its acquisition by Optimizely in 2021. His appointment marks an exciting chapter for the DXP provider and the 10,000+ brands that benefit from its efficient solutions. Optimizely leverages a wide range of powerful features to help digital leaders worldwide drive growth, including industry-leading content management, content marketing, commerce, data and personalization tools, and web and feature experimentation functionality. To learn more about Optimizely’s Leader position, download the 2023 Gartner Magic Quadrant for Digital Experience Platforms report. *Episerver (acquired Optimizely and later rebranded to Optimizely) named in the 2023, 2022, 2021 and 2020 Magic Quadrant for Digital Experience Platforms. **Welcome (acquired by Optimizely and later rebranded to Optimizely CMP) named in the 2023, 2022, 2021, 2020, 2019 and 2018 Magic Quadrant for Content Marketing Platforms. Gartner Disclaimer GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Optimizely Frequently Asked Questions (FAQ)

  • When was Optimizely founded?

    Optimizely was founded in 2009.

  • Where is Optimizely's headquarters?

    Optimizely's headquarters is located at 631 Howard Street, San Francisco.

  • What is Optimizely's latest funding round?

    Optimizely's latest funding round is Acquired.

  • How much did Optimizely raise?

    Optimizely raised a total of $264.66M.

  • Who are the investors of Optimizely?

    Investors of Optimizely include EPiServer, Benchmark, Andreessen Horowitz, Index Ventures, Accenture Ventures and 38 more.

  • Who are Optimizely's competitors?

    Competitors of Optimizely include Intelligems, Monetate, SiteSpect, FullStory, Corevist, Statsig, Dynamic Yield, Rokt, Heap, Mixpanel and 17 more.

Compare Optimizely to Competitors

Monetate Logo

Monetate develops and publishes a cloud-based platform for website optimization. The company offers merchandiser that provides product recommendations to marketers to test, target, and personalize anything, anywhere on their website. Monetate serves customers in the United States. The company was founded in 2008 and is based in New York, New York.

HiConversion Logo

HiConversion is an eCommerce intelligence platform helping merchants own the digital shopping experience to maximize growth. HiConversion equips eCommerce teams with Insights, Tools, and a Community to become the most successful they can be. With HiConversion, merchants create winning digital experiences, connect them to business goals, and maximize growth.

AB Tasty Logo
AB Tasty

AB Tasty is a conversion rate optimization SaaS provider that powers enterprise companies to boost online sales by allowing marketers to understand customers and act on this insight. With AB Tasty's advanced personalization and testing technology, clients can create experiments in real-time and evaluate the effectiveness of different website configurations, ultimately leading to increased sales.

Kubit Logo

Kubit is a product analytics platform that runs directly on a cloud data warehouse. The platform delivers self-service product insights to help better understand user behavior, improve engagement retention, and fuel product growth. It was founded in 2018 and is based in Oakland, California.

ForMotiv Logo

ForMotiv provides an end-to-end platform for reducing online risk and helping improve customer experience that measures end-user behavioral biometrics to detect future outcomes like fraud, delinquency, profitability, and abandonment as users engage with digital applications. The company was founded in 2016 and is based in Philadelphia, Pennsylvania.

Webtrends Optimize Logo
Webtrends Optimize

Webtrends Optimize is a conversion rate optimization (CRO) software and services company. It provides a self-service solution. Webtrends Optimize was founded in 2000 and is based in Egham, United Kingdom.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.