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Founded Year



Acquired | Alive

Total Raised




Mosaic Score

+40 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About Optimizely

Optimizely is a web optimization platform, providing A/B testing, multivariate testing, and website personalization for individuals and organizations with and without technical expertise. The platform's ease of use empowers organizations to conceive of and run experiments that help them make better data-driven decisions. With targeting and segmentation, Optimizely meets the diverse needs of any business looking to deliver web experiences to their visitors.On September 3rd, 2020, Optimizely was acquired by EPIserver, terms of the transaction were not disclosed.

Optimizely Headquarter Location

631 Howard Street Suite 100

San Francisco, California, 94105,

United States


ESPs containing Optimizely

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / E-Commerce

Companies in this space monitor and offer analytics on online user behavior, including which products and features engage customers the most, and then provide optimization services and recommendations. Companies use a variety of approaches, including ones that focus on mobile, websites, or reach across both.

Optimizely named as Leader among 6 other companies, including Branch, Namogoo, and Constructor.io.

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Research containing Optimizely

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Optimizely in 2 CB Insights research briefs, most recently on Aug 13, 2021.

Expert Collections containing Optimizely

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Optimizely is included in 5 Expert Collections, including Tech IPO Pipeline.


Tech IPO Pipeline

568 items


Conference Exhibitors

5,302 items


Targeted Marketing Tech

323 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.



238 items


Grocery Retail Tech

170 items

Optimizely Patents

Optimizely has filed 24 patents.

The 3 most popular patent topics include:

  • Medical tests
  • Network protocols
  • Email
patents chart

Application Date

Grant Date


Related Topics




Network protocols, Web applications, Web frameworks, Web development, Email


Application Date


Grant Date



Related Topics

Network protocols, Web applications, Web frameworks, Web development, Email



Latest Optimizely News

MarTech Interview with Kirsten Allegri Williams, CMO at Optimizely

May 19, 2022

_______ Welcome to this MarTech Series chat, Kirsten! We’d love to dive into Optimizely’s latest research on how Marketing teams are being held back by their dated digital experience strategies, take us through the key highlights of this research and also, what inspired this report? Data-driven decisions and continued experimentation create digital experiences that can completely transform brands. With this research, we wanted to understand to what extent marketing teams are embracing this culture, so we conducted a survey of 200 in-house marketing executives, assistants and managers to get some further insight. Interestingly, the research discovered that almost a quarter (23%) of marketers say their approach to digital marketing and delivering digital experiences is stuck in the past. In addition, over half (61%) don’t believe their teams are progressive or willing to try new techniques when it comes to digital experiences. We also looked into the overarching goals of marketers and discovered that the top drivers for focusing on digital experience strategies are linked to overall business success: For example, increasing market share, changing brand perceptions and creating a more customer-centric business. Why in your view are marketers still struggling with optimizing / modernizing processes and using better martech innovations to drive automation and ROI? Marketing teams are under pressure to stand out from their peers, but current strategies aren’t set to deliver against their ambitions to increase market share and change perceptions. More needs to be done to formalize and streamline the use of practices like experimentation to help marketers achieve their ambitions. Embedded into the marketing strategy, continuous experimentation can drive informed, data-driven decisions that will create stand-out customer experiences. This idea of marrying the science of data with the art of marketing creativity is so important! Yet, legacy systems, budget restraints and a lack of consistent buy-in across the organization are still hindering marketers from wholly maximizing these opportunities. As the need for more interconnected, personalized digital experiences grow, several brand marketers still struggle with the bare basics. What are a few best practices and martech suggestions you can share? Personalization used to be based on a lot of guesswork, but by implementing innovative digital experience platforms, much of the guesswork can be replaced with actionable intelligence. This started with tools like product personalization and content personalization, and over time has been enhanced through the use of artificial intelligence (AI), which has enabled a smarter approach to personalization, but a truly mature digital experience program involves testing and iterating experiences through the use of experimentation. By having the right tools in place, marketers and developers can gain an unprecedented level of insight into how their customers are behaving and flex to meet their needs and expectations. When combined, these insights provide the missing jigsaw puzzle piece to give marketers a better understanding of what’s happening in each experience and how to personalize each unique interaction to drive not only customer satisfaction and loyalty, but measurable business outcomes. Personalization is a journey that must adapt and change as the target customer base itself changes. Optimization is providing the key to unlocking this potential; by experimenting with messaging, content and experience, marketers are able to gather more data-driven insights for more strategic decision making and a better long-term impact. What does it take to truly build an all-encompassing digital experience for customers of today? If marketers want to succeed in creating excellent digital experiences, then it’s crucial that they embrace an experimentation mindset. Think about the top tech giants like Amazon, Facebook and Netflix for example. One of the main reasons why they are so successful today is because they continuously experiment with their digital platforms and their personalization strategies to give customers a more engaging and unique experience. Embracing an experimentation culture throughout the whole marketing team is vital to understand how your customers will react and respond to personalization features, so must always be threated into any digital marketing strategy. Some last thoughts and marketing / martech takeaways before we wrap up? The brands which stand out the most are the ones that provide exceptional digital experiences, and it’s all down to marketers and their teams to deliver. Tools, tips and theories all focus on how to make brand experiences engaging, personalized and exceptional. But creating great customer experiences requires great marketer experiences. At Optimizely, we have placed a large focus on developing tools that not only help to make marketers’ lives a lot easier, but enables them to shine and focus on what motivates them. It’s about enabling them to unlock their digital potential and in turn, deliver the excellent experiences customers deserve. If marketers are working with tools that make it difficult to create outstanding digital experiences for their customers, it’s going to show.

Optimizely Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Optimizely Rank

  • When was Optimizely founded?

    Optimizely was founded in 2009.

  • Where is Optimizely's headquarters?

    Optimizely's headquarters is located at 631 Howard Street, San Francisco.

  • What is Optimizely's latest funding round?

    Optimizely's latest funding round is Acquired.

  • How much did Optimizely raise?

    Optimizely raised a total of $264.66M.

  • Who are the investors of Optimizely?

    Investors of Optimizely include Goldman Sachs, Oaktree Capital Management, First Atlantic Capital and Cordova Smart & Williams.

  • Who are Optimizely's competitors?

    Competitors of Optimizely include Statsig, Dynamic Yield, Rokt, Heap, Mixpanel, Qubit, Amplitude, FullStory, LaunchDarkly, Intelligems and 13 more.

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