Stage

Incubator/Accelerator - III | Alive

Total Raised

$190K

About Optimity

Optimity is an employee wellness and engagement platform that reduces preventable drug claims costs for employers through a digital health coaching program. Optimity achieves high participation rates by using mobile apps, wearables, and an online portal to cultivate habits.

Optimity Headquarter Location

111 Peter St. Suite 300

Toronto, Ontario, M5V 2H1,

Canada

416-428-6125

Optimity's Product Videos

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ESPs containing Optimity

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTHMARKET STRENGTHLEADERHIGHFLIEROUTPERFORMERCHALLENGER
Insurance / Life Insurance Tech

Wearables are smart devices that collect biometric data from the individual wearing them. Life insurers can tap into this data to underwrite and price policies. Players in this technology market include wearable hardware manufacturers with software platforms and pure-play wearable software platforms.

Optimity named as Challenger among 8 other companies, including Validic, EVO, and PAI Health.

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Optimity's Products & Differentiation

See Optimity's products and how their products differentiate from alternatives and competitors

  • Optimity App & Content

    An easily configurable mobile app with built in engagement, knowledge and reward loops that drives engagement and usage.

    Differentiation

    Optimity uses a behaviour science model that routinely exceeds industry average with 28.8% engagement over a 12 month period. We incorporate rewards, challenges, dynamic health assessments, goal set… 

    Optimity content is designed by engagement professionals and delivered through Micro Activities: quick and convenient activities that can easily be integrated into a user’s daily schedule. They take… 

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    Differentiation

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    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

    Differentiation

    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

Expert Collections containing Optimity

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Optimity is included in 7 Expert Collections, including HR Tech.

H

HR Tech

4,016 items

HR tech startups are helping companies manage critical pain points in HR processes such as recruitment, automation, career development, compensation, and benefits management, through a mix of software and services.

F

Fitness Tech

1,313 items

This Collection includes startups developing software and technology to augment approaches to developing or maintaining physical fitness, including workout apps, wearables, and connected fitness equipment.

I

Insurtech

2,421 items

Companies and startups that use of technology to improve core and ancillary insurance operations. Companies in this collection are creating new product architectures, improving underwriting models, accelerating claims and creating a better customer experience

S

Smart Home & Consumer Electronics

1,165 items

This Collection includes companies developing smart home devices, wearables, home electronics, and other consumer electronics.

F

Fintech

3,392 items

Excludes US-based companies

H

Health Plans & Benefits Management

717 items

Companies developing or offering digital platforms and services, including online insurance marketplaces, data analytics for claims adjustment, benefits administration, and payments systems, that help make private health insurance more affordable, navigable, or transparent.

Latest Optimity News

Optimity Launches Digital Wellness Platform for Underinsured Canadians

Feb 15, 2022

Partnership with Walnut gives Optimity Premium users affordable access to premium fitness and wellness platforms Optimity Inc. a mission-driven technology company that improves the health, wealth, and longevity of its users  launched its Optimity Premium online wellness tool in partnership with online insurance innovator Walnut. The product is designed to help people without insurance – more than 30% of Canadians – achieve their health goals through discounted insurance coverage and access to top wellness platforms Headspace Plus, ClassPass Digital, and Dashlane Premium. “Life insurance is something many Canadians don’t think about until a major life event occurs” Optimity Premium is available in Canada through the Optimity app which can be found on both Google Play and App Store. People can sign up in the app for $9.99 per month. To find out more information on all the benefits of Optimity Premium, visit https://www.myoptimity.com/premium. “Nearly 40 percent of Canadians do not have life insurance and 30 percent lack health insurance, which perpetuates the cycle of economic inequality leading to health inequality,” says Jane J. Wang, CEO of Optimity. “This new product is a direct response to this critical problem and gives anyone access to a family of proven wellness programs and insurance options so they can take control of their health and their future.” The Optimity app encourages users to focus on the five pillars of holistic health: physical activity, nutrition, mental health, social connectedness, and financial wellness. The app nudges users to engage in micro-activities such as quick exercises, stretches, meditation or nutrition quizzes. Users who complete these receive “gems,” which can be collected and redeemed for discounts and gift cards to major retailers. Optimity Premium offers financial protection through a $5,000 no-exam life insurance policy from Walnut Insurance and access to Dashlane Premium to simplify the online experience with protected password storage and a suite of online security tools. Optimity Premium gives subscribers the wellness tools to empower them to manage their health, including ClassPass to provide easy access to exercise and Headspace to improve mental health, better sleep, and promote meditation. “Life insurance is something many Canadians don’t think about until a major life event occurs,” says Derek Szeto , co-founder and CEO of Walnut. “Our goal is to make the process transparent, accessible, and affordable, so anyone can get the protection they need. We are thrilled to be working with Optimity to give more Canadians coverage.”

Optimity Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Optimity Rank

  • Where is Optimity's headquarters?

    Optimity's headquarters is located at 111 Peter St., Toronto.

  • What is Optimity's latest funding round?

    Optimity's latest funding round is Incubator/Accelerator - III.

  • How much did Optimity raise?

    Optimity raised a total of $190K.

  • Who are the investors of Optimity?

    Investors of Optimity include Plug and Play Japan, Global Insurance Accelerator, 500 Accelerator and L-SPARK.

  • Who are Optimity's competitors?

    Competitors of Optimity include TicTrac, Sprout Wellness Solutions, Sureify, dacadoo, PAI Health and 8 more.

  • What products does Optimity offer?

    Optimity's products include Optimity App & Content and 2 more.

  • Who are Optimity's customers?

    Customers of Optimity include Ameritas.

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