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Founded Year



Incubator/Accelerator - IV | Alive

Total Raised


About Optimity

Optimity offers an application that helps business-to-business clients modernize their offerings for health and financial wellness using wearable data to drive improved customer experience, mitigate ongoing risk and increase adoption of financial well-being as it relates to health and longevity. Optimity was formerly known as myHealthSphere. The company was founded in 2014 and is based in Toronto, Canada.

Headquarters Location

111 Peter St. Suite 300

Toronto, Ontario, M5V 2H1,




Optimity's Product Videos


Optimity's Products & Differentiators

    Optimity App & Content

    An easily configurable mobile app with built in engagement, knowledge and reward loops that drives engagement and usage.


Research containing Optimity

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Optimity in 1 CB Insights research brief, most recently on Sep 21, 2022.

Expert Collections containing Optimity

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Optimity is included in 6 Expert Collections, including HR Tech.


HR Tech

4,043 items

The HR tech collection includes software vendors that enable companies to develop, hire, manage, and pay their workforces. Focus areas include benefits, compensation, engagement, EORs & PEOs, HRIS & HRMS, learning & development, payroll, talent acquisition, and talent management.



3,034 items

Companies and startups that use of technology to improve core and ancillary insurance operations. Companies in this collection are creating new product architectures, improving underwriting models, accelerating claims and creating a better customer experience


Smart Home & Consumer Electronics

1,234 items

This Collection includes companies developing smart home devices, wearables, home electronics, and other consumer electronics.



12,502 items

Excludes US-based companies


Digital Health

10,804 items

The digital health collection includes vendors developing software, platforms, sensor & robotic hardware, health data infrastructure, and tech-enabled services in healthcare. The list excludes pureplay pharma/biopharma, sequencing instruments, gene editing, and assistive tech.


Canadian fintech

345 items

Latest Optimity News

For the first time in 2024 RTIH presents its biggest retail technology articles on LinkedIn right now

Jan 4, 2024

Our winners were revealed during an event which took place at the Barbican Centre in central London and included a drinks reception in the stunning Conservatory , followed by a Christmas themed three course meal, and awards presentation in the Garden Room . Scott Thompson, Founder and Editor, RTIH, says: “Since we launched the awards in 2019, they have gone from strength to strength and holding them at the Barbican Centre, a much loved, internationally acclaimed venue, is going to be a tough one to top.” “Thanks to all those who entered the 2023 awards, many of whom were at our event last night. We received a record number of submissions this year and many fantastic examples of the continued resilience and dynamism of the retail space during hugely challenging times.” “Congratulations to our 2023 winners and highly commended submissions.” “To quote a member of our judging panel: “What a year, these awards are really going from strength to strength. There were many categories in there that were so difficult to call. Very worthy entries and winners.” 2023 RTIH Innovation Awards Roundtable: future of retail is blended and data and experience led Ahead of the 2023 RTIH Innovation Awards Ceremony on 29th November, industry experts from the likes of Primark, Footasylum, Headlam, Marie Curie, Crew Clothing, Studenac and EE came together for a roundtable discussion at the Frobrisher Boardroom at the Barbican in the City of London, with the latter two sharing experiential case studies with EY, IGD, PMC, CADS, and others. Asda raids rival grocery retailer Morrisons to bring in Matt Kelleher as new Chief Digital Officer Asda has confirmed the appointment of its first Chief Digital Officer as it focuses on evolving how it uses data to improve its customer offer, part of an ambition to be the UK’s second largest grocery retailer (a position currently held by Sainsbury’s). Matt Kelleher will join the supermarket in July from rival Morrisons , where he has held the role of Chief Information Officer. In his new role, he will take on responsibility for Asda’s data and e-commerce functions. He will also lead all  of the retailer’s technology functions once its ongoing tech transformation project ‘Future’ is complete. He will join Asda’s executive leadership team led by co-owner Mohsin Issa. 2023 RTIH Innovation Awards winner NewStore appoints Ben Hoskins as Chief Technology Officer Ben Hoskins has joined NewStore as its Chief Technology Officer. In this role, he will lead the omnichannel store solution specialist’s global engineering team while spearheading its overall technology vision, culture, and operations. Hoskins has spent more than 25 years leading the technology strategies for the likes of eBay, Wayfair, and OLX and startups such as Spark Networks and Billie. Vista Technology Support CEO James Pepper talks retail and hospitality technology trends to watch in 2024 2023 brought with it a broad range of macro-economic challenges for the retail and hospitality industry, not only did organisations continue to adapt to post-pandemic changes in consumer buying behaviours but had to contend with rising operational costs, staff shortages and significant increases in stock loss through theft. In late 2023, there was a noticeable trend that retailers that had previously held back on technology investments, were now committing to introducing new technology in stores; these technologies provide the invaluable connection between online and physical retail. UK grocery giant Asda supports initiative aimed at getting more girls into technology space Asda has partnered with Girls in Data to provide workshops to over 200 girls in classrooms across West Yorkshire, with the aim of encouraging them to pursue careers in technology. A group of colleagues from the Asda Data Team, together with support from Girls in Data, delivered the GiD curriculum this year. The courses are delivered in a classroom setting across schools in Yorkshire, targeted at girls and delivered in a full day. The curriculum includes: cryptography, Power Bi, Scratch Advanced  and Smart Devices Group Task. In total, the programme reached c225 students in 2023. RELEX Solutions announces acquisition of supply chain planning and optimisation provider Optimity RELEX Solutions , a provider of unified supply chain and retail planning solutions, has acquired Optimity, a supply chain planning and optimisation specialist. Terms of the deal were not disclosed. RELEX says that this will bolster its retail and supply chain platform with daily production planning, optimisation and production scheduling capabilities. “The consumer goods industry is incredibly dynamic and complex. Acquiring Optimity will seamlessly link downstream demand with upstream planning, so consumer goods companies can more accurately predict consumer demand, optimise production plans and schedules, adjust inventory levels, and respond quickly to market changes or unexpected disruptions,” says Mikko Kärkkäinen, Co-founder and Group CEO, RELEX. “This acquisition also further accelerates our vision towards an adaptive, autonomous and synchronised supply chain unifying demand and supply planning decisions in one platform to minimize all wasted cost and product. We warmly welcome the Optimity team to RELEX.” Retail technology innovation of the week: Sodexo Live! teams with AiFi to deliver frictionless stadium store Retail Technology Innovation of the Week is a new series brought to you by RTIH and sponsored by 3D Cloud by Marxent , highlighting stand out deployments, launches, and initiatives by retailers and tech suppliers. And we’re kicking off 2024 with Sodexo Live! , the venue partner of Brighton & Hove Albion since 2013, which has made a significant investment at the American Express Stadium, to enhance the experience for fans and guests alike. Last month saw the launch of a new retail store , the West Stand Tap, which is fully automated and allows guests to walk up, scan their payment device (card or phone), grab what they want and then walk out to complete their purchase. The aim is to provide fans with a quick service retail solution that offers key items on matchday. Items available include a selection of beer, lager, cider, soft drinks and pies and sausage rolls from local favourite Piglet’s Pantry. Sook founder John Hoyle devastated as he announces closure of retail pop-up space provider Sook , a UK-based startup that operated in the pop-up retail space, has shut up shop after failing to raise sufficient funding. In a LinkedIn post, founder John Hoyle , said: “I’m devastated to announce the closure of Sook.” “In spite of the extraordinary efforts of our team, growing sales and achieving international scale we were unable to raise sufficient investment to continue in the current environment.” He added: “I’m so proud of all that we achieved and incredibly sad that we cannot continue. Please support our team members as they search for new roles.” “They have first hand experience of disrupting the retail and real estate sectors during incredibly challenging times. Thank you to everyone who supported us over the last five years.” Check out our LinkedIn page here . Featured Jan 4, 2024

Optimity Frequently Asked Questions (FAQ)

  • When was Optimity founded?

    Optimity was founded in 2014.

  • Where is Optimity's headquarters?

    Optimity's headquarters is located at 111 Peter St., Toronto.

  • What is Optimity's latest funding round?

    Optimity's latest funding round is Incubator/Accelerator - IV.

  • How much did Optimity raise?

    Optimity raised a total of $190K.

  • Who are the investors of Optimity?

    Investors of Optimity include Plug and Play Alberta, Plug and Play Japan, Global Insurance Accelerator, 500 Accelerator, L-SPARK and 3 more.

  • Who are Optimity's competitors?

    Competitors of Optimity include Sureify and 3 more.

  • What products does Optimity offer?

    Optimity's products include Optimity App & Content and 2 more.

  • Who are Optimity's customers?

    Customers of Optimity include Ameritas.


Compare Optimity to Competitors

Sureify Logo

Sureify bridges the gap between carriers and their current and future policyholders. The company's technology starts with consumer web and mobile applications that drive engagement through device-integrated wellness, savings, and rewards programs tied to a policy. It was founded in 2016 and is based in San Jose, California.

dacadoo Logo

dacadoo operates as a digital health engagement platform. It develops technology solutions for digital health engagement and health risk quantification. It measures and quantifies health with the Health Score. dacadoo is formerly known as QUENTIQ. It was founded in 2010 and is based in Zurich, Switzerland.

Wellmo Logo

Wellmo is a company that focuses on providing a platform for personalized digital health services, operating in the healthcare and insurance sectors. The company offers a cloud-based platform that integrates various health services, content, and software into a unified mobile app, enabling customers to create tailored digital health services. The platform is compatible with a wide range of health and wellness devices, services, and apps, and allows for service branding, personalisation, and content management. It was founded in 2012 and is based in Espoo, Finland.


Rumble is a company that operates in the health and wellness industry, with a focus on promoting healthy lifestyles. The company offers a service that allows users to convert their physical activities into health coins, which can then be used to purchase products, services, and discounts. Rumble primarily targets individuals seeking to lead a healthier lifestyle. It was founded in 2017 and is based in Jerusalem, Israel.


Habits offer a personalized metabolic digital health platform. The company's technology allows users to monitor glucose levels, and to understand the body's reaction to food, exercise, sleep, and stress. It helps to increase energy, improve health and optimize productivity. Habits was founded in 2019 and is based in Mexico City, Mexico.

Betterfly Logo

Betterfly provides a corporate wellness and insurance technology platform for employees' life insurance coverage. It facilitates human resources (HR) to select their collaborators' benefits and enables human resources to set contracts according to the team's needs and preferences. It offers language courses, psychology, online veterinary, gift cards for different businesses, and more. The company was formerly known as Burn to Give. It was founded in 2018 and is based in Santiago, Chile.


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