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Founded Year



Acquired | Acquired

Total Raised




About Operative Media (acquired by SintecMedia)

Operative Media provides digital advertising business management solutions for major media companies through its cloud-software solutions and outsourced services. Operative helps companies realize significant growth in revenue, pricing, and turn-around while reducing costs, error rates, and inefficiencies. Clients include media companies in digital, television, radio, and print.

Operative Media (acquired by SintecMedia) Headquarter Location

6 East 32nd Street 3rd Floor

New York, New York, 10016,

United States


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Expert Collections containing Operative Media (acquired by SintecMedia)

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Operative Media (acquired by SintecMedia) is included in 1 Expert Collection, including Ad Tech.


Ad Tech

3,655 items

Operative Media (acquired by SintecMedia) Patents

Operative Media (acquired by SintecMedia) has filed 1 patent.

patents chart

Application Date

Grant Date


Related Topics




California high school athletic leagues, Promotion and marketing communications, Internet advertising methods, Online advertising, Advertising


Application Date


Grant Date



Related Topics

California high school athletic leagues, Promotion and marketing communications, Internet advertising methods, Online advertising, Advertising



Latest Operative Media (acquired by SintecMedia) News

Amid Rapid Growth, Origin Expands Team; Launches New Enterprise Division

Sep 9, 2021

Share Top talent from Operative Media and Future plc join the company to pursue new enterprise partnerships and expand programmatic services   Origin, a pioneering media, and technology company reshaping how brands engage and activate consumers on the largest screen at home, announced today the launch of a new enterprise division and the appointment of two strategic hires. Molly McArdle joins as Head of Enterprise Partnerships and Sahil Shah as Head of Programmatic. Since its inception two years ago, Origin has grown from a self-funded $30K bootstrapped start-up to a thriving business generating more than $13 million in revenue during the pandemic. Leaning into their unprecedented growth, the company is now expanding its reach with a new enterprise division that works with partners such as independent streaming services and publishers to augment their ad sales capabilities by offering Origin’s first to market Native CTV solutions directly to their clients. “We are thrilled to welcome Molly and Sahil to the team at a time when we are rapidly growing,” said Fred Godfrey, CEO and Co-founder at Origin. “Their deep expertise will play a pivotal role in elevating Origin’s position as the market leaders in Native CTV advertising by extending our solutions through enterprise-level partnerships as well as innovative new products, each of which will help our clients unlock new revenue streams and stand out in this fiercely competitive market.” Leading Origin’s new enterprise division, McArdle will be responsible for growing the company’s existing partnerships and building new relationships with key strategic partners. She has extensive experience overseeing the development of personalized solutions for partners and strategic network accounts that deliver a tangible return on investment. She previously served as Account Director at STAQ until its acquisition by Operative Media. She was a key player in the acquisition and following, was promoted to Senior Commercial Executive of Enterprise Sales. McArdle will report directly to Fred Godfrey. “Origin’s vision in CTV advertising is second to none. As we continue to see CTV evolve, Origin is at the forefront when it comes to disrupting the status quo powered by a feverish belief that they can address the growing needs of a rampant market,” said McArdle. “Origin’s philosophy to put their customers first will be a core value in my new role and I look forward to intensifying the enterprise partnerships they already have and to forging new opportunities in places they have yet to conquer.” In 2021, advertisers are expected to spend an additional $2.37 billion on programmatic CTV video ads compared to 2019 presenting a major opportunity for Origin to grow its market share. Shah joins Origin from Purch and Future plc where he served as Head of Programmatic Sales in North America and Director of Global Programmatic Sales, respectively. With more than a decade of experience in technology publishing, he has a proven track record of leveraging programmatic teams to drive company-wide revenue growth. Based in New York, Shah will lead the company’s programmatic efforts across product, operations, and sales, reporting to Origin Co-founder and Chief Business Officer, Stephen Strong. “Origin is building something that offers a completely new spin on CTV at a time when the industry has barely brushed the pinnacle of its growth potential in today’s global digital economy,” commented Shah. “I’m excited to be a part of this moment and look forward to helping Origin build out a first-to-market product that has a meaningful impact on the industry, as well as grow their programmatic revenue amid a growing number of TV viewers today continuing to move toward CTV devices.”

  • When was Operative Media (acquired by SintecMedia) founded?

    Operative Media (acquired by SintecMedia) was founded in 2000.

  • Where is Operative Media (acquired by SintecMedia)'s headquarters?

    Operative Media (acquired by SintecMedia)'s headquarters is located at 6 East 32nd Street, New York.

  • What is Operative Media (acquired by SintecMedia)'s latest funding round?

    Operative Media (acquired by SintecMedia)'s latest funding round is Acquired.

  • How much did Operative Media (acquired by SintecMedia) raise?

    Operative Media (acquired by SintecMedia) raised a total of $21M.

  • Who are the investors of Operative Media (acquired by SintecMedia)?

    Investors of Operative Media (acquired by SintecMedia) include Operative, Wellington Financial, ORIX Growth Capital and Edison Partners.

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