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Operative company logo


Founded Year



Acq - Fin - II | Alive

Total Raised




About Operative

Operative, formerly SintecMedia, designs and implements management systems for the broadcast, cable, and satellite industries. The company's advanced software tools have met the growing gap between established sales, traffic, and scheduling management systems and the new requirements created by a rapidly changing business environment. Operative's team has created OnAir, a management system that enables media companies to adopt new technologies and business models. OnAir provides the tools for companies to apply new media revenue models and reposition themselves to address emerging forms of media distributions.

Headquarters Location

21 Nahum Hafzadi St. POB 34406

Jerusalem, 9134302,


+972 (0) 2 651 5122

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Operative Patents

Operative has filed 1 patent.

The 3 most popular patent topics include:

  • Radiation protection
  • Technical indicators
  • Undergarments
patents chart

Application Date

Grant Date


Related Topics




Bipedal humanoid robots, MPEG-2, Anesthesia, Surgical removal procedures, Surgery


Application Date


Grant Date



Related Topics

Bipedal humanoid robots, MPEG-2, Anesthesia, Surgical removal procedures, Surgery



Latest Operative News

Advisr Announces Platform Integration with Operative

Oct 19, 2022

On Oct 19, 2022 The partnership will help clients leverage the power of Operative’s Product Catalog and Advisr’s Suite of Sales Tools to drive efficiency, increase revenue and decrease operational costs. Advisr, the leading sales operating system for B2B enterprises, announced a key platform integration with Operative, the preferred technology vendor chosen by media companies across the globe to manage advertising and content businesses. The integration will create platform interoperability between Operative’s product catalog and Advisr’s industry leading suite of sales tools. Clients will now be able to seamlessly transfer sales information between the two platforms, eliminating the need to rekey information into multiple systems, making the sales fulfillment process more efficient and reducing human error, and speed up the deployment of resources. Joint customers of the two systems are expected to reap benefits immediately. Initial projections estimate that among numerous benefits, the integration could reduce time in traffic planning by as much as 25%, per entry. “Both systems are integral to our sales workflow and having them work in sync will greatly decrease time spent on non-revenue generating activities across our sales organization,” says Joe Weir, Senior Vice President from CMG, a client of both Operative and Advisr. “We couldn’t be more thrilled for this new partnership and the alignment of these technologies.” Operative provides a robust product catalog that allows clients to understand different variations and combinations of products and targeting formats to better manage rate cards and offerings. With the integration, Advisr customers developing data-driven sales strategies and proposals will now be able to seamlessly push campaign details directly into Operative’s order management system for trafficking and fulfillment. “This partnership represents a unique opportunity to unify disparate elements of the pre-sales tech stack to dramatically improve efficiency for our clients,” says Quique Nagle, co-founder and CEO at Advisr. “Simply by leveraging these combined platforms to reduce time spent on non-revenue generating tasks translates into millions of dollars of savings annually per sales organization, depending upon their size. ” A key pillar to Advisr’s overall approach is centered around creating open systems that allow for better connectivity and transmission of sales data across the tech stack. The partnership fits squarely with that overall approach by increasing the ease of use between the two platforms while providing more versatility. “Interoperability between technology vendors is essential for media companies to automate processes, speed up business operations and increase accuracy,” says Ben Tatta, Chief Commercial Officer of Operative. “Combining Advisr and Operative’s complementary solutions will create significant efficiencies in the sales process and, more importantly, allow clients to propose products in a more intelligent and informed way.” Write in to to learn more about our exclusive editorial packages and programs.

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Operative Frequently Asked Questions (FAQ)

  • When was Operative founded?

    Operative was founded in 2000.

  • Where is Operative's headquarters?

    Operative's headquarters is located at 21 Nahum Hafzadi St., Jerusalem.

  • What is Operative's latest funding round?

    Operative's latest funding round is Acq - Fin - II.

  • How much did Operative raise?

    Operative raised a total of $25.5M.

  • Who are the investors of Operative?

    Investors of Operative include Francisco Partners, Taldan Capital, Riverwood Capital, Giza Venture Capital, Walden Israel Venture Capital and 9 more.

  • Who are Operative's competitors?

    Competitors of Operative include Blue Yonder and 4 more.

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WiseShelf brings real time insight from standard retail shelves in traditional stores enabling them to become a part of the IoT revolution. Installed on the store's shelf, the WishShelf system prevents Out-Of-Stock situations by alerting when stock level gets low.

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