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Founded Year



Biz Plan Competition | Alive

Total Raised


About OnTruck

OnTruck develops an on-demand logistics platform connecting businesses directly with road freight carriers. The platform gives any company access to a freight delivery network to schedule shipments as needed. It facilitates the automation of cargo and price management for speedier shipments and real-time global positioning system (GPS) tracking. It was founded in 2016 and is based in Madrid, Spain.

Headquarters Location

Príncipe de Vergara 109 2nd floor

Madrid, 28002,


+ 34 919016600

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ESPs containing OnTruck

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Enterprise Tech / Supply Chain & Procurement

The digital freight marketplaces market match shippers with available carriers via online platforms. Effectively matching supply with demand helps avoid capacity constraints and bottlenecks, which are common in the highly fragmented trucking industry. These marketplaces provide a digital platform where shippers can post their freight requirements and carriers can bid or offer their transportation …

OnTruck named as Challenger among 15 other companies, including Uber Freight, Convoy, and Loadsmart.

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Expert Collections containing OnTruck

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

OnTruck is included in 2 Expert Collections, including Supply Chain & Logistics Tech.


Supply Chain & Logistics Tech

5,305 items

Companies offering technology-driven solutions that serve the supply chain & logistics space (e.g. shipping, inventory mgmt, last mile, trucking).



1,245 items

Latest OnTruck News

Be prepared for what’s coming

Jun 21, 2023

Please introduce yourself and The Startup CFO to our readers! I have a background in Physics, I studied a Master’s degree in New York, and started my professional career at McKinsey & Company as a management consultant. I made the leap to the startup world by setting up the financial department of Ontruck, where I loved the startup culture and the ability to impact the ecosystem. Later on, I worked as CFO at Geoblink and, at the same time, continued to receive requests for help from different startups to manage their finances as a freelancer. In 2020, I decided to set up and scale The Startup CFO , a project that is a reference in financial management for startups. The Startup CFO is a project launched by entrepreneurs to help the best entrepreneurs. Our goal is to provide all the financial knowledge we have acquired while working with over 200 startups, so that the success of our work translates into the generation of innovation and employment. We are a team of 25+ professionals that offer fractional CFO and consulting services for early stage startups in 20+ countries. So why did you decide to start a company? I started this project as a freelancer in 2018. At that time, I was working as a CFO for a startup in an early stage, which did not require all my available time. So, I decided to acquire more clients and offer my services as an external consultant. Eventually, I managed to work with 12 clients at the same time as a freelancer. That’s when I realized the market niche I had found, and I founded The Startup CFO in January 2020 and try to scale the business. What is the vision behind The Startup CFO? Our goal is to be the main strategic partner that startups in the ecosystem count on. We want to help startups have the appropriate control and financing to scale their project. We believe this is the best way we can help improve the world, working with the best entrepreneurs for innovation and job creation. From the idea to the launch, what have been the biggest challenges so far and how have you financed yourself? Starting as a freelancer while I had a full-time job was time consuming but relatively easy to handle. The first three years after I decided to try to scale the model were much harder, as they involved delivery to the clients, team training and company building. Keeping an outstanding delivery while delegating in more junior roles was very challenging, and we had to learn many lessons the hard way. Fortunately, we past that stage and we are now growing in a scalable and organic way. We haven’t needed any external funding as our model is not capital intensive. In fact, our challenge is to productise our service as much as possible, but it’s still services and no big investment in technology development was needed. What is The Startup CFO’s target group? We have had more than 200 clients across all of our B2B business lines. Our clients are from all sectors (education, medicine, mobile applications, industrial technology, e-commerce, etc.). The most common format is B2B SaaS, as it is one of the most common startup models in the market due to the scalability offered by these business models. We have had clients with a presence in more than 20 countries, including the United States, Germany, UK, Senegal, Mexico, Sweden, or Finland. We are specialists in early-stage startups, from the moment they raise their first funding round until they raise 10-15 million euros, when they usually need to hire a full-time CFO. For very early stage startups we focus on achieving their first financing round and in later stages we become part of the team as fractional CFOs. How does The Startup CFO work? What are the advantages? What differentiates you from other players? At The Startup CFO we get involved as another member of the team. We believe in getting deeply involved in our clients’ businesses, making important decisions, and advising based on a lot of experience. We offer a complete range of services that includes consulting, legal, and management, allowing the entrepreneur to have everything integrated. Our positioning is always premium, offering a top-level team that is very involved. We believe that in such sensitive financial matters, it is worth betting on the best solution. The feedback we’ve received from our clients and investors is that we’re deeply involved and provide valuable insights and advice. The Startup CFO, where does the journey lead to? Where do you see yourself in five years? We already opened our second office in Berlin and the first months look very promising. If our launch is successful, we will expand our service offering in the DACH region and consider opening our next international branch. Ideally, in five years we will already have consolidated our presence and our offering in most of the world’s main startup hubs, but there is still a huge job ahead. At the end: Which 3 tips would you give to aspiring founders? The first one, for most young talented aspiring entrepreneurs, is simply to quit their jobs and try: in the worst case scenario they will look for another full-time job one year later, and in the way they will have learnt a lot and made tons of new connections. The second one is to really think about their risk-return profile and consider whether they want to follow the typical VC path or a more sustainable growth: it is absolutely fine to grow slowly and steadily while keeping 100% of the ownership of your company and may be more suitable for your priorities. The third one is to be prepared for what’s coming: it’s probably the first time you start a company and there are many mistakes that you can avoid if you surround yourself with specialists that have done it before. Thank you Jaime Medina for the  Interview Statements of the author and the interviewee do not necessarily represent the editors and the publisher opinion again. TAGS

Jul 16, 2021
Ontruck Messagerie

OnTruck Frequently Asked Questions (FAQ)

  • When was OnTruck founded?

    OnTruck was founded in 2016.

  • Where is OnTruck's headquarters?

    OnTruck's headquarters is located at Príncipe de Vergara 109, Madrid.

  • What is OnTruck's latest funding round?

    OnTruck's latest funding round is Biz Plan Competition.

  • How much did OnTruck raise?

    OnTruck raised a total of $60.49M.

  • Who are the investors of OnTruck?

    Investors of OnTruck include BNEF Pioneer Program, IDInvest Partners, Atomico, TotalEnergies Ventures, Cathay Innovation and 10 more.

  • Who are OnTruck's competitors?

    Competitors of OnTruck include Freightos, Kargo, Rivigo, Cargoscanner, Convoy and 11 more.

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Looking for a leg up on competitive, customer and technology insights?
CB Insights puts confidence and clarity into your most strategic decisions.
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Trusted by the world's smartest companies to:
  • Predict emerging trends
  • See competitors' playbooks
  • Stalk the smart money
  • Identify tomorrow's challengers
  • Spot growing industries
  • Kill analyst data work
Let's see how we can help you!
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Compare OnTruck to Competitors

CargoX Logo

CargoX develops a web and mobile-based marketplace connecting the trucking industry. It acts as a broker, matching freight with trucks through geo-localisation technology. It is used by transportation companies and truck drivers to find available freight trucks. It enables truck owners and operators to make use of excess capacity and avoid empty return trips. The company was founded in 2013 and is based in Sao Paulo, Brazil.

Convoy Logo

Convoy is a technology-enabled trucking network enabling shippers to connect with nearby trucking companies and book and track jobs instantly. It offers real-time notifications of jobs and free fleet management tools. It was formerly known as Greypoint. The company was founded in 2015 and is based in Seattle, Washington.

Ezyhaul Logo

Ezyhaul is a technology company focusing on transforming the road freight industry. The company's online, on-demand freight exchange platform connects shippers with pre-qualified and reliable domestic carriers who have unutilized capacity on their trucks.

Flock Freight Logo
Flock Freight

Flock Freight provides a freight carrier network. The company utilizes technology to pool multiple shipments into one truckload. Flock Freight was formerly known as AuptiX. The company was founded in 2015 and is based in Encinitas, California.


Yimidida offers a cloud-based logistic service provider. The company enables its customers to deliver products of any size to various places throughout China. It also offers payment collection, delivery tracking, transport insurance, return receipts, and more. It was founded in 2015 and is based in Shanghai, China.

Kargo Logo

Kargo offers a transportation management system to integrate shippers and logistics providers. The platform connects shippers with truckers to bring down logistics costs by removing middlemen and reducing empty trips. The company was founded in 2018 and is based in Jakarta, Indonesia.

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