Road to OLX Autos IMX 2022: Makassar Car Meet turut memotivasi bangkitnya produsen aftermarket, tuner spesialis
Yusuf Tirtayasa Sabtu, 16 Juli 2022 | 17:38 wib
Founder NMAA sekaligus penggagas IMX, Andre Mulyadi (AKURAT.CO/Yusuf Tirtayasa)
AKURAT.CO Seri ke-6 Road to OLX Autos Indonesia Modification & Lifestyle Expo 2022 siap menyuguhkan beragam program demi membangkitkan semangat skena otomotif di Kota Makassar. Mengusung tema ‘Makassar Car Meet’, ajang pemanasan OLX Autos IMX 2022 diproyeksi sebagai wadah pemersatu seluruh pelaku industri otomotif di Kota Makassar. Gelaran ini dilakukan dalam 1 hari pada hari ini, Sabtu (16/7) 2022 mulai pukul 14.00 hingga 21.00 WITA di pusat perbelanjaan Phinisi Point Mall dengan berkolaborasi bersama Forum Modifikator Otogammara, Komunitas Timur dan Indonesia Community (IC). “Antusiasme kota ke-6 dalam rangkaian seri Road to OLX Autos IMX 2022 terbilang tinggi. Bahkan, sudah terlihat dari laman media sosial seperti dukungan dari bengkel spesialis, car enthusiast, dan komunitas otomotif untuk menyambut gelaran yang menyambangi kota dengan segudang potensi kreatif tersebut,” jelas Andre Mulyadi selaku IMX Project Director. baca juga:
Andre menambahkan, gelaran Road to OLX Autos IMX 2022: Makassar Car Meet turut memotivasi bangkitnya produsen aftermarket, tuner spesialis, hingga lini industri lifestyle yang melahirkan dampak positif dalam mendukung kegiatan generasi muda. “Bukan hanya menampilkan unsur modifikasi dan lifestyle semata, ajang pemanasan Road to OLX Autos IMX 2022 kali ini berupaya memberikan pengalaman menarik untuk semua segmentasi pengunjung, sekaligus menggali potensi para pelaku industri kreatif ikut terangkat dengan menghasilkan mutu produk yang berkualitas, kompetitif, dan juga tetap memperhatikan unsur keamanan dan keselamatan,” lanjutnya. Pesatnya perkembangan industri otomotif di Kota Makassar saat ini juga berpengaruh terhadap tumbuhnya permintaan Mobil Bekas (Mobkas). Director of Marketing OLX Autos Indonesia Sandy Maulana mengatakan, ajang pemanasan Road to OLX Autos IMX 2022 menjadi sebuah langkah strategis untuk menjaring para konsumen terutama kaum milenial untuk mengedukasi serta menyuguhkan penawaran terbaik dari OLX Autos. “Salah satu yang mendukung geliat modifikasi Kota Makassar adalah keanekaragaman kreasi para pelaku industri yang cenderung memilih mobil bekas sebagai basis modifikasi. Oleh karena itu, untuk membidik konsumen dari kaum milenial, kualitas mobil menjadi syarat penting,” terang Sandy. Sebagai salah satu platform layanan jual-beli mobil bekas, OLX Autos memiliki pendekatan yang akrab dengan kaum milenial sekaligus dapat memberi informasi, serta tips dan trik membeli mobil bekas. Hal ini tentu berkaitan dengan upaya pertumbuhan industri otomotif di skala nasional. “Generasi milenial saat ini punya peran penting terhadap sebuah kebaruan dan kepraktisan. Saat mencari referensi mobil bekas, biasanya terlebih dulu mencari di internet atau daring. Untuk memahami keinginan tersebut, OLX Autos memberikan kemudahan hanya melalui aplikasi di perangkat gawai yang didukung dengan pembayaran mudah dengan cicilan mulai dari Rp 1 jutaan,” lengkapnya.

'OLX Autos IMX 2022: Makassar Car Meet' Siap Eksplorasi Kreativitas Pencinta Modifikasi

2 min read . Updated: 25 Apr 2022, 04:46 PM IST Livemint
Agrawal comes with a wealth of experience spread across marketing, sales and operations in multiple leadership roles in FMCG and mobility sector, with organisations such as Unilever and Ola
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NEW DELHI: OLX Autos, which operates in the pre-owned automobile segment, has appointed Siddharth Agrawal as new country head for marketing. Agrawal will lead the auto division’s marketing initiatives as it enters the next phase of growth in the pre-owned automobile space. He will report to company CEO, Amit Kumar. An alumnus of NMIMS, Agrawal, the company said, comes with a wealth of experience spread across marketing, sales and operations in multiple leadership roles in FMCG and mobility sector, with organisations such as Unilever and Ola. Formerly, Agrawal served as senior director at Ola - spearheading its first-mile last-mile categories (Ola Autos and Ola Bikes). He was instrumental in the launch and scale-up of Ola Autos and bike categories in India, and led Ola’s global category development efforts, the company said in its statement. Prior to that, he served as global marketing director at Hindustan Unilever for over a decade across various sales and marketing roles. He led marketing efforts for the launch of Pureit range of water purifiers in India, and its global expansion into South East Asia and Africa. He was a key member behind the Pureit ‘ ₹1 crore safety challenge’ campaign which was based on the insight that consumers think that all purifiers are the same, it added. Agrawal said, “Having spent more than two decades in various leadership roles across industries from India to South-East Asia and Africa, I have witnessed how marketing initiatives are crucial in building new categories, and developing a differentiated brand identity to unlock growth. I am excited to embark on this journey along with an enthusiastic team that will support their strategic vision." Amit Kumar added, “More and more Indian consumers are shifting their preferences to pre-owned vehicles and the trend has accelerated over the last few years especially in the wake of the pandemic. An evolving and competitive market brings new opportunities for us to communicate our brand proposition in a new avatar in line with changing consumer preferences. Agrawal’s extensive experience of scaling businesses across diverse portfolios in the auto sector is of immense value to us."

OLX Autos appoints Siddharth Agrawal as country head for marketing

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In a recent conversation with YourStory’s Daily Dispatch, powered by HSBC, Amit Kumar, CEO, OLX Autos, talks about the company’s journey in the used cars markets. 1 CLAP
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According to Statista, in 2020, the used cars market, consisting of organised and unorganised players, had over 4.2 million units across India. Amidst the COVID-19 pandemic, the market saw rapid growth on the back of affordability, hindrances in the production of new vehicles, etc. And, Delhi-headquartered OLX Autos, founded in 2020, is one such startup consistently working in the used cars market to scale up business and establish a name. Amit Kumar, CEO of OLX Autos, said the industry has grown rapidly in the last decade, but the pandemic has caused a lot of shifts in consumer trends. ALSO READ
“People wanted to avoid shared transport and shared mobility, and masses with resources opted for used cars, which brought in a shift and the used cars market grew quite rapidly,” he said. Expected to grow rapidly at around 15 percent CAGR, Amit added, “By 2030, in India, you should see close to 10 million used cars transactions on an annual basis.”
OLX Autos gets about 22,000 listings a day. As compared to the pre-COVID times, the startup is ahead in both demand and supply. However, since the demand has exceeded supply, creating a gap, the startup is seeing a strengthening of prices on key car segments. “Generally, across the board, you could see a 5-10 percent strengthening of prices in India,” Amit added. At present, OLX Autos runs over 150 retail outlets across India. Amit said, “Our last campaign, ‘Price nahin, surprise milega’, has gotten us on a very good growth trajectory.”
This year, the used car startup intends to continue on its growth trajectory and plans to focus on the marketing side to see significant results in its business as the used cars market expand. However, it does not share a fixed business plan with YourStory, considering the pandemic situation. Edited by Suman Singh

Delhi-based used cars startup OLX Autos on a mission to expand business

India’s pre-owned car segment continues to thrive while auto companies around the world struggle. And while it will be some time before sales return to pre-pandemic levels, especially with the ongoing worldwide shortage in chips, the used car industry is turning things to its own advantage. “There are several significant growth driving factors like the urge for personal mobility due to the ongoing pandemic and global semiconductor chip shortage resulting in longer waiting periods for new cars,” Amit Kumar, CEO of OLX Autos India, an online marketplace for pre-owned vehicles, told Quartz in an interaction. Explaining how the pandemic has boosted demand for used cars, Kumar said he expects the right kind of tax policy in the upcoming budget on Feb. 1 to help the sector shape up for the better. Edited excerpts from the interview:
Where do you see the used car business going in 2022? A recent study conducted by us in partnership with CRISIL, reveals that the Indian pre-owned car market will reach a size of over seven million vehicles by 2025-26 and outpace the new car market. Owing to the increasing need for personal mobility, affordability, increased support from financers, and low new car penetration in India, pre-owned car sales are expected to reach 1.5x times that of new car sales over the next five years. Do you think the budget will have something for the segment? The government has already adopted the scrappage policy , which is helping the new car segment’s production costs to be far lower than normal. It also helps the pre-owned car market by keeping the supply chain moving. The sector is hoping for a uniform goods and services tax (GST) rate that would help push the unorganised segment to organise, bringing in more business and improving tax leakage. How can the government safeguard the interest of the used car players? The pre-owned car business is 1.4 times the size of the new car market, accounting for 5-5.5 million cars per annum, with a turnover of over Rs1.75 trillion. Authorised dealers account for only 10-15% of this trade, which is also the organised sector thus paying taxes. The current rate of GST on used cars is 12% for vehicles that are of length 4,000 millimetres (mm) and 18% for vehicles above 4,000 mm. OLX Autos India
Amit Kumar, CEO, OLX Autos India. We would like the government to set a uniform GST rate for pre-owned cars to help dealers, vehicle owners, and the government itself to create a win-win situation for everyone. Additionally, a lowered tax bracket of 25% could also be extended to auto dealerships and similar establishments to boost the morale and sentiments o traders who employ five million people, half of them directly. How will electric vehicles (EVs) impact the segment? EVs have surged in the past few years, but there is a long way to go. There are several challenges. Range anxiety is one of them. Another is charging infrastructure. Chip shortage, too, has been a concern. While the government has given a nod to the Rs76,000 crore scheme for semiconductors under which India will set up more than 20 semiconductor units, the system itself would take around six years to perform at optimum levels. Our recent OLX Autos-CRISIL study states that the share of EVs in new car sales is expected to grow by 4% till the financial year 2026 and will witness a major push of 20% by the financial year 2031. Considering that these challenges might be present for a limited period of time, the EV sector would inevitably join the cycle as pre-owned vehicles for the consumer to purchase, thereby positively impacting the players in the pre-owned car sector. Do you think the pre-owned car sector will witness the price rise? During the financial years from 2018-21, while the new car industry contracted 6% CAGR, the pre-owned car industry rose at 4% CAGR in unit terms. The pre-owned car industry clocked 1.4x volumes of the new car industry in FY21, with the price per unit growing by 5% (from Rs3.32 lakh to Rs3.49 lakh). In the wake of the ongoing chip shortage and higher input costs, it has resulted in lower production of new cars. Hence, automakers are hiking the prices of new models. However, these developments have come up as silver linings for pre-owned car players. Going by the trends, which pre-owned car models will be popular in 2022? Based on the past three months, the top three brands being sold on OLX Autos are Maruti Suzuki, Hyundai, and Mahindra. Maruti Suzuki has been one of the consistent in terms of popularity and the top-selling brand on OLX Autos. The top models sold on OLX Autos are Maruti Suzuki Swift, Swift Dzire, Wagon-r, and Hyundai i-10. How will the Omicron variant impact the industry? As compared to the first and the second Covid-19 wave and challenges like chip shortage, the auto industry is optimistic and is expecting healthy demand. Moreover, the third wave triggered by omicron will further accelerate the need for personal mobility. Meanwhile, the used car market is witnessing a great boom…New car production is affected due to the chip shortage, resulting in the surge in demand for the best selling fast-moving models. Any tips for the customers who’d want to buy second-hand cars in India? Choosing the right vehicle: It is imperative to know what vehicle suits one’s budget and needs. Pre-purchase inspection: Always double-check the vehicle’s papers and warranty, in case it has been modified or repainted or the vehicle has been discontinued. Book an appointment with a trusted mechanic or with an authorised workshop of the brand of car, which will reveal if the customer needs to replace any part of the vehicle or immediate repairs are needed. Price of the car: One should know the car’s depreciation value. Looking for a car within the 3-7 year bracket could be one way to start your search. Make sure you purchase your pre-owned car from an organised player to avoid any hassle and even reap the benefits offered by the company such as paperwork filing, insurance, and car testing among others. Purchase from a certified player: Buying a pre-owned car directly from the owner might end up giving you a good bargain. However, it makes the whole process tedious, time-consuming and this is where OLX Autos comes in. We make the transactions hassle-free and prompt for the customers ensuring the best price for the cars. ???? Kick off each morning with coffee and the Daily Brief (BYO coffee). Sign me up

How India’s budget can keep India’s used car market humming along

aims to applaud players within this very spectrum. The inaugural Pre-Owned Car Awards, hosted by OLX Autos in partnership with Autocar India, will be held soon, with a virtual event in keeping with the times. To address rising demand in the pre-owned car segment is the need of the hour, and by presenting consumers with helpful insights and accurate recommendations on the best purchases in the Indian market, the awards have been spread across three main categories – Highest Residual Value, Our Choice and Special Awards. A total of 13 awards are up for grabs in this hotly contested space, with the esteemed jury as well as viewers having a say in picking the winners. The ‘Highest Residual Value’ Category will have three awards with one winner each under Hatchbacks, Sedans and SUVs. The ‘Our Choice’ Category will have eight awards overall, including a ‘budget’ and ‘premium’ category each for Hatchbacks and Sedans, three awards (Budget, Mid-size and Premium) in the SUV category and one award for the MPV segment. In addition to this, the ‘Special Awards’ category will celebrate the Viewer’s choice for the ‘Best Pre-Owned Brand of the Year’, with the grand prize being the ‘Pre-Owned Car of the Year’ to be decided by the jury. The jury panel consists of prominent names from the auto industry which include Hormazd Sorabjee, Editor, Autocar India, Renuka Kirpalani, Executive Editor Video, Autocar India, Sergius Barretto, Managing Editor, Autocar India, Amit Kumar, CEO, OLX Autos India, Armaan Ebrahim, Car Racer, Hemal N Thakkar, Director, CRISIL and Ravi Bhatia, President and Director of JATO Dynamics India. The jury round for the awards was held recently. Marking the announcement of the inaugural Pre-Owned Car Awards, Amit Kumar, CEO, OLX Autos India, said, “We are excited to partner with Autocar India, a leading automotive publication to present the ‘Pre-owned Car Awards 2022’. We are confident that this association will help establish our presence in this booming pre-owned car market and will further strengthen our consumers’ confidence & trust in this industry. Covering different auto categories including Hatchback, Sedan, SUV, MUV, etc, this award will help educate our customers with the best value for money deal across categories.”
Hormazd Sorabjee, Editor, Autocar India, further added, “The pre-owned market has certainly come of age with a plethora of choices that are genuinely good alternatives to a new car. The objective behind these awards is to guide our audience to make the best choice when shopping for a pre-owned car. We are thrilled to partner with OLX Autos which has a goldmine of data and a finger on the pulse of this fast-evolving sector.”
Excited? So are we! Stay tuned for more updates on this milestone event.

Pre-Owned Car Awards 2022

Lowe Lintas is a creative agency that manages brands. It is based in Mumbai, India.

Lowe Lintas

Excited about the win , Naveen Gaur , Deputy CEO , Lowe Lintas said : `` OLX Autos and Lowe Lintas have had a great relationship , and the work we did in past still resonates with people today .

OLX Autos Appoints Lowe Lintas · MullenLowe Group

BeliMobileGue is an online marketplace for used vehicles.

BeliMobilGue

E-Commerce

OLX Autos is a company formed as a result of the merger between OLX Group and Frontier Car Group. The company offers a platform for users to sell and buy used cars.

Date	Investment Stage	Companies	Valuation Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.	Total Funding	Note	Sources
10/9/2020	Series D	Frontier Car Group	$99M	$336.76M	Merger	1
9/24/2020		Subscribe to see more	$99M		Subscribe to see more	10
9/24/2020		Subscribe to see more	$99M		Subscribe to see more	10
7/7/2020	Other	Subscribe to see more	$99M	$99M	Subscribe to see more	10

Date	10/9/2020	9/24/2020	9/24/2020	7/7/2020
Investment Stage	Series D			Other
Companies	Frontier Car Group	Subscribe to see more	Subscribe to see more	Subscribe to see more
Valuation	$99M	$99M	$99M	$99M
Total Funding	$336.76M			$99M
Note	Merger	Subscribe to see more	Subscribe to see more	Subscribe to see more
Sources	1	10	10	10

Date	4/13/2022
Round	Series C
Company	Selency
Amount	$37.92M
New?	Yes
Co-Investors
Sources	1

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