Founded Year

2020

Stage

Seed VC | Alive

Total Raised

$1.57M

Last Raised

$1.57M | 7 mos ago

About OLEADA

OLEADA is a China-based bag and purse brand in China.

OLEADA Headquarter Location

3212, Tower 1 Times Square 1 Matheson Street, Causeway Bay

Hong Kong

OLEADA's Product Videos

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

OLEADA's Products & Differentiation

See OLEADA's products and how their products differentiate from alternatives and competitors

  • Wavia Bag

    Available in 2 sizes & 2 leather options. A purse convertible into a backpack in a second. 13'' laptop-friendly design with a handy suitcase handle pass-through sleeve.

    Differentiation

    can be worn in 5 styles, such as backpack and crossbody 

    fit 13.3'' laptop 

    lightweight technology 

    water/stain/scratch resistant leather 

  • Subscribe to see more

    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

    Differentiation

    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

  • Subscribe to see more

    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

    Differentiation

    We're on a mission to enable every organization to make smarter decisions about tech. Whether it's finding a new game-changing vendor or understanding a new market, it's easier, faster and smarter with CB Insights. All made possible by the smartest, hardest-working team in tech. Subscribe to see more.

Expert Collections containing OLEADA

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

OLEADA is included in 1 Expert Collection, including E-Commerce.

E

E-Commerce

9,317 items

Latest OLEADA News

Five Ethically-Made, Female-Founded Brands That You Should Definitely Know About

Feb 28, 2022

While I love my tried and true brands that I have been loyal to for years, I always get immense satisfaction when I discover emerging brands that are new to me. Since it is hard to stay in the loop and not get overwhelmed by what seems like a new brand being birthed daily, I rounded up five sustainable brands created by female founders in both the fashion and accessory categories that will definitely become part of your go-to staples. OLEADA Courtesy of OLEADA Conceptualized in 2020 by Tracy Zhong and Tiffany Zhou,  OLEADA  is a luxury handbag and accessory brand geared towards today’s workingwoman, that officially launched in 2021. “OLEADA means ocean waves and is a tribute to the multifaceted modern woman,” Zhong tells me. “We want to unload the burdens of a modern woman, who is both gentle yet powerful, by offering a perfect workbag that provides peace of mind and a sense of weightlessness. We look to give women the means to save time, take a breath in the concrete jungles they reside in, and live a life as their heart desires.” Zhou, who was trained as an engineer and has worked in both technology and private equity, explains to me that the duo’s bags are more of a science rather than an art. “We apply Design Thinking, a widely adopted methodology in technology, to ‘engineer’ our bags. Starting from emphasizing professional women’s day-to-day working scenarios, we observe and shadow them to identify the pain points of a workbag. We then produce prototypes for our seed users to test, followed by small-batch production to perform a larger scale test on the market. After launching any of our products, we continue to iterate on the construction of our design and develop new products that meet the needs of professional women. To this end, OLEADA is lightweight, lasting, and luxurious. It fits your laptop, fits your style. It takes care of all the details a modern woman needs.” The pair worked hard to strike the perfect balance between aesthetics and functionality when designing their collection. “We applied geometric wave design to give our bags a modern minimalist elegance. We condition our leather to make it lighter and more durable to be scratch, stain, and water-resistant,” continues Zhou. “Our construction is made to last. Various sizes fit most modern women’s need to carry their mobile office from iPads to 14’ laptops. Most are also multi-functional. For instance, our  Wavia Bag  can be worn in three ways: hand-carry, cross-body, and backpack. A strap at the back allows easy attachment on luggage suitcases. MORE FOR YOU Courtesy of OLEADA Zhou is originally from Hong Kong and Zhong is originally from Shanghai. It was the their travels, especially international, that was the catalyst for creating OLEADA. “Going through security for a long flight from New York City to Hong Kong, I struggled to shove my laptop and everything back into my handbag when the shoulder strap broke. Being physically and mentally drained, this was the last thing I needed,” Zhou tells me. “I wondered how we had solved some of the world's most challenging problems, yet we couldn't even treat my basic pain points? Women's representation in the C-suite and professional setting has been growing, yet we cannot find a suitable workbag that should be aesthetically and functionally excellent. That's why we created OLEADA. We draw our aesthetic inspiration from Antoni Gaudi. Naturally occurring geometric shapes became our foundation for freedom of form and beauty. ‘Originality exists in returning to the origin’, he once explained—going back to the basics was our source to offer a bag dedicated to modern women in a refreshing and exciting manner.” Sustainability is at the cornerstone of OLEADA. “Fashion has created to much waste in the world and that’s why we are advocates of slow fashion,” shares Zhou. “Our  philosophy toward sustainability  is to Reduce, Renovate and Recycle. We create less waste and produce what we can sell. We limit the use of environmentally harmful chemical materials and optimize how we create our bags to lengthen their lifecycle, be efficient with our resources, and be ecological. When it comes to renovating, we give life to the ‘waste’ we already make. We are working with our supply chain on multiple material science experiments. Our first conscious collection Reverie Hobo, made by 100% recycled leather, is a result of our endeavors.” OLEADA Courtesy of OLEADA The brand also offers a very unique  recycling program  above and beyond utilizing recycled materials where they encourage their customers to send back their used bags for the materials to up-cycled into new bags, regardless of the age or condition of the bag. To incentivize people to do this, the brand allows customers to either trade their bags in or get a 30% discount off of their next purchase. “A used bag may have lost all value to the client, but it tells us many stories. Once we receive a used bag, our technician will analyze the construction. Its age, wrinkles, and marks give tremendous insights into which parts we should improve and iterate improvements within our products to make them last even longer,” explains Zhong. “We also disassemble all components, from the fillers and leather to even hardware, and send them to the proper recycling channels. Some of the leather can be recycled right into our conscious collection lines.” To further the brand’s sustainability efforts, the pair are currently working with several B Corps and NGOs to recycle discarded fishing nets and plastic bottles in the ocean and rework them into new styles for a collection that will launch this summer. I have the Marina Bucket bag and I love it. The craftsmanship is impeccable. It is both sturdy and chic and it has definitely become my new favorite workbag as well as a go-to everyday bag that holds all of my belongings. GRAMMAR Lily Cummings 2021 As someone who works with words on the daily—the name alone of this next brand was reason enough for me to have my interest piqued. Founder, Althea Simons launched GRAMMAR , her ethical fashion brand in 2018 with 8 button-down shirts. “The concept has always been to create modern, minimalist foundational elements of your wardrobe, pieces you go to time and again throughout your life—your trusted pieces. White shirts are the epitome of that concept for me, so I decided to start with that and really perfect it and iterate on it. As we grow, we create more and more elements of that wardrobe, each approached with our signature GRAMMAR touch of love, care, and attention to detail,” she tells me. GRAMMAR offers an edited selection of classics. “My design process is all about refinement. I work to distill each idea to its purest expression. There is a luxury in that. It takes time and focus and extreme care to make sure everything is just right. I never want anything to be too fussy; it has to work for your life. The actual fit and construction of the garments is absolutely untouchable,” continues Simons. “The way the garments feel on the body, you can tell how well they’re made. Ultimately, that is where our competitive advantage lies. Once you buy one, you always come back for more because you just feel good when you wear it.” Simons shares with me that she gets her inspirations for her designs from her fascination with people. “People are fascinating! You have the superficial, the physical aspect, and the dimensionality of the body and how it moves in space; that is mesmerizing. And then you have the spiritual, the essence, the magic of each individual personality and how they express themselves in the world, which is intoxicating. I just love people, and I love making things that make people happy.” GRAMMAR Lily Cummings 2021 When it comes to sustainability and her brand, Simons tells me that being environmentally conscious is engrained in every aspect of her life, including her business. “It’s part of my personal value system and informs how I make decisions in life and in business. I’ve been very intentional in building those values into the brand and the business. I’m constantly asking questions like: what is the impact of this? How can we do this better? How can we do things differently? How can we be kinder? It’s an approach, and it’s a process. We’re always striving to do our best, and then do better.” I had to know how Simons, who used to work in branding, arrived at the name GRAMMAR . “I wrote hundreds of names on post its and put them all over the walls of my apartment. The name came from a line of inquiry into ‘foundations’ or ‘systems’ in other modalities: math, engineering, architecture, drawing, writing, etc.,” she responds. “I looked over at my bookcase and saw The Elements of Style by Strunk & White, the little book of grammar rules that I, like many others, had to read in high school English class. I always loved it for its structure and clarity, and its physical format (such a small book with so many important lessons!). Of course, there is the obvious intersection with the word style’.Once I had the name for the brand, the idea to name the products (with parts of speech and other grammar terms) kind of flowed organically. It’s both nerdy, esoteric, fun, and whimsical, which I think is fitting. We have a lot of fun coming up with the names each season.” The brand offers mostly cotton pieces, although this fall/winter there were a few flannel options. This spring Simons will release a capsule collection in a new fabric that she is excited about. “It’s a slightly dressier fabric, made by the same Japanese mill that makes our flannel. I wanted to make cocktail dresses because I feel we’re going to be partying more this spring. We’re going to be gathering, maybe in smaller groups, but we’re going to want to dress up and feel pretty and sexy. This capsule speaks to that change and the excitement and jubilance that comes with it.”   Over Rule Courtesy of Over Rule Bibiana Almeida launched her brand  Over Rule  this past Fall ironically on the anniversary day of her first sale a year prior. “Over Rule is an eco-conscious brand, designing timeless sculpting pieces, ethically made in Portugal with certified bio-based and recycled fibers,” she explains. “Each collection provides long-lasting wardrobe investment pieces, designed to embrace and empower diverse body shapes that effortlessly merging sustainability, comfort, and simplicity with a touch of sensuality.” Almeida tells me that what makes her brand unique when compared to other body-con brands is the values behind it including simplicity and elegance in her designs, sustainability, and empowerment. “There is a different kind of magic when we feel confident and accept our uniqueness. With confidence I believe individuals surpass their own expectations, and I know my designs have that impact.” “That is why we specialize in working with custom-made high quality sustainable fabrics that enable us to make our signature sculpting seamless double-layer fit, that will perfectly mold to your natural shape and not loose form, giving you the confidence and comfort you’ll want to feel all day long,” continues Almeida. For her  fabrics , Almeida partnered with LENZING AG, a company that is leading the way to sustainable fibers worldwide and only work with fibers that are certified by them. Currently, the Over Rule collection utilizes LENZING’s TENCEL TM lyocell, and LENZING TM ECOVERO TM Viscose. Almeida believes that sustainability should reflect long lasting actions that benefit humans, its inhabitants, and the planet. “I made sure that every single detail of my brand reflects that, partnering with companies that share the same values, sourcing locally, and ultimately giving back,” she explains. “Currently, our main  manufacturer  is made of 98% outstanding hard working women. I’ve been very fortunate to spend a lot of time with them, so I am confident that my values are being reflected in every stitch of my designs. Moving towards a more sustainable path becomes simple when its definition is simple. Can’t hurt one for the benefit of the other. I think that applies with everything in life. So when it comes to me in particular, I make sure my brand reflects me and my values, respects and benefits others, and above all doesn´t hurt our planet.” Over Rule Courtesy of Over Rule Almeida gets much of her inspiration from her childhood. “I grew up in a household that always outlined the importance of valuing quality over quantity and above all investing in a few items that would last through time and trends. Still today I have conversations with my mum about coats and blouses that she has had for over 20 years and to me that is inspiring. I want  Over Rule  to be that for someone one day—more than anything that sustainability is ultimate inspiration for me. This inspires me to design pieces that I believe have enough versatility and will help people build a core wardrobe collection of their own that can last through time. I also make sure to add my signature touch of sensuality with simple silhouettes that will accentuate our natural shape in just the right places. I am permanently working on adding new designs that I believe are essential silhouettes to compliment my core collection.” Despite being a fairly new brand, Almeida tells me that she has a lot coming up on the horizons with a focus on introducing the brand to the United States. “I’m also working on adding a new fiber to the collection in the upcoming months. This is a fabric that I literally could sleep, run, and live in because it simply feels like clouds against the skin. I will be adding this to our core collection, especially since the fabric is at the forefront of sustainability. Lenzing AG is doing great work in that area and I want to make sure we keep partnering with companies that are permanently innovating.” Over Rule’s design are timeless. I have the  Leona Bodysuit  and the  Alme Mini Dress . Both pieces feel incredibly soft on my skin and while the pieces hug my curves in all of the right places, the fabrics don’t stretch out or constrict my movement like some other body-con brands. PIPATCHARA Courtesy of PIPATCHARA Sisters Pipatchara and Jittrinee Kaeojinda have always had a passion for crafting—especially the art of where various textiles are knotted. They launched their brand  PIPATCHARA  in 2018 with the goal of creating jobs and income to underserved communities and where their combined experience in both fashion and sustainability would create a purpose-driven brand. “We learned macrame when traveling to Morocco together about four years ago on an inspiration trip and we immediately gravitated to the beauty and natural elements it symbolizes including delicateness and wisdom,” Pipatchara tells me. “Additionally, we always wanted to do something incorporating the local community in Thailand so we thought to combine this knotting technique we had learned into our design pieces and layering in a way to teach local villagers the craft; our thought was that we could create job opportunities through crafting. My sister said to me early on in this journey, ‘If you want to do something big, do it for the communities or more people, not only just for yourself' - and that really resonated and became our brand's ethos.” “We knew that teaching crafting skills was a way to help supplement incomes and to create a truly sustainable, community-focused lifestyle brand which was important to us," explains Pipatchara of her namesake collection. Since supply chain is also crucial to the brand, all leathers used are sourced and made locally in Tuscany, Italy and are the byproduct of the local meat industry there. “There are very few contemporary luxury brands that are able to prioritize efforts of modern sustainability while looking towards the past for creative inspiration such as with crafting and hand made design.”  PIPATCHARA Courtesy of PIPATCHARA Pipatchara tells me that sustainability means finding new ways to serve a purpose and to do it thoughtfully. “With my sister's expertise in sustainability, we were able to understand how to layer in that integral component and create the brand with education and jobs in mind. Additionally, we continue to work with innovative materials to move past animal leathers. Ultimately, sustainability gives us a true sense of purpose and peace of mind knowing that we are contributing back to our society and communities in such a creative way. Sometimes it is difficult to take what you love and apply it to something that betters others, but with  PIPATCHARA , we are fortunate to be able to combine both aspects.”  The sisters are currently exploring other non-leather materials in Thailand to incorporate into their work as well. “We will launch a new collection in the summer called PIPATCHARA R.C. (Plastic Recycle Collection). It will be made of 100% recycled materials. We ultimately strive to be zero waste.” My  PIPATCHARA  bag is gorgeous. It is beautifully made, the leather and colorways are stunning, and I love supporting a brand that gives back to their local community. When I wear it, I feel like I have a piece of wearable art on my arm. I am excited to see what they come out with next. w. awake

OLEADA Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
CBI Logo

OLEADA Rank

You May Also Like

Girlfriend Collective Logo
Girlfriend Collective

Girlfriend Collective makes activewear out of recycled materials.

Cuyana Logo
Cuyana

Cuyana is an online fashion brand that believes in fewer, better things. The company designs classic, minimalist apparel & accessories.

Senreve Logo
Senreve

Senreve creates luxury handbags for the multi-faceted modern woman that marries art and science, beauty and versatility. The bags are made in Italy, designed in NYC.

Dagne Dover Logo
Dagne Dover

18th & Walnut, dba Dagne Dover, solves the most common handbag and accessory frustrations with super functional interiors and chic exteriors. By combining Tumi functionality, Prada design and craftsmanship, and a Warby Parker business model, Dagne Dover gives on-the-go women what they want: products that are fashionable and chic, but that also help women stay organized.

Tory Burch Logo
Tory Burch

Tory Burch is a luxury lifestyle brand, selling shoes, handbags, accessories, and ready-to-wear clothing. The company sells products through its website, company-operated boutiques, international luxury department store doors, and specialty retailers.

Tumi Logo
Tumi

Tumi is a global, premium lifestyle brand whose products offer quality, durability, functionality and innovative design. The company offers a line of travel and business products and accessories in multiple categories, building on a heritage of producing high-end performance travel goods and business cases. Tumi designs products for, and markets products to, professionals, frequent travelers and brand-conscious individuals.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.