Okta (NASDAQ: OKTA) is an identity management and mobility management service that securely and simply connects people to their applications from any device, anywhere, at any time. It gives Enterprise IT teams the ability to improve the end-user experience while achieving the management control necessary to accelerate the secure adoption of cloud and mobile technologies. The company was founded in 2009 and is based in San Francisco, California.
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Research containing Okta
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CB Insights Intelligence Analysts have mentioned Okta in 4 CB Insights research briefs, most recently on Oct 18, 2022.
Expert Collections containing Okta
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Okta is included in 2 Expert Collections, including Cybersecurity.
Okta has filed 1 patent.
Identity management, Federated identity, Identity management systems, Password authentication, Computer security
Identity management, Federated identity, Identity management systems, Password authentication, Computer security
Latest Okta News
Nov 21, 2022
11 mins ago As the competitive world of ad tech and mar tech continues evolving against a backdrop of unsettling economic circumstances, delivering the best performance is top of everyone’s mind. That’s why when we asked you, our Adweek readers, to vote on our fourth annual Adweek Readers’ Choice: Best of Tech Partner Awards—which recognizes the top advertising and marketing technology providers and leaders—you responded with gusto. Thousands of votes were cast across 33 categories. (We allowed one vote per person every 24 hours.) Thank you to everyone who voted, and congratulations to this year’s winners. Adform Best Demand-Side Platform The Adform enterprise technology features tools for each stage in a campaign’s life cycle, ensuring marketers retain control from beginning to end, including ownership of all campaign data. John Piccone, regional president of the Americas at Adform, said that the company’s platform can access the 50% of users hidden on devices, browsers and channels that do not support third-party cookies. The platform is used by more than 25,000 clients worldwide, and is part of a pilot initiative from the Advertising Standards Authority (ASA) in the U.K., which aims to bring increased accountability and transparency to online advertising. —Brandy Shaul PubMatic Best Supply-Side Platform—Tie Offering solutions for both buyers and publishers, PubMatic describes itself as “digital advertising’s supply chain of the future.” The SSP’s tools allow publishers and buyers to focus on the formats and channels that matter most to them, and they see 1.4 trillion advertiser bids per day. To address the consumer shift to browsers that block trackers and cookies, PubMatic recently partnered with data platform Permutive to allow advertisers to target ads to consumers without relying on third-party cookies. PubMatic also joined the Ad Net Zero movement , which aims to reduce advertising’s impact on the environment. —Brandy Shaul Yahoo Best Supply-Side Platform—Tie Yahoo describes its SSP as having “all the benefits of a walled garden with the transparency of an independent SSP.” The platform offers tools for publishers large and small, from bloggers and content creators to omnichannel businesses. Yahoo has worked to scale its ConnectID identity solution , which allows advertisers to target consumers without the use of third-party cookies. Yahoo’s ad-tech offering sees more than 200 billion cross-screen user intent signals each day, and has data for 290 million logged-in users and 540 million unique user profiles worldwide, according to the company . —Brandy Shaul OpenX Best Ad Network: Video OpenX’s 100% cloud-based platform offers tools for publishers and buyers with a focus on high-quality service. The company’s OpenAudience tech allows companies to utilize both first- and third-party data to create ideal audiences. Meanwhile, Video by OpenX enables advertisers to reach consumers through high-quality streaming video, which OpenX said in a blog post creates “a smaller carbon footprint than other video delivery methods.” With its eye on the environment, OpenX is the first ad exchange to receive the CarbonNeutral certification from U.K.-based environmental services organization Natural Capital Partners. —Brandy Shaul InMobi Best Ad Network: Mobile Founded in 2007, InMobi offers contextual mobile advertising tools for advertisers, game developers, retailers and more. Its game monetization tech allows developers to monetize mobile applications through a variety of ad formats, while InMobi Pulse enables advertisers to learn more about their customers through mobile research and behavioral data. For retailers, sponsored product video ads , shoppable video ads and more can seamlessly engage consumers along their shopping journey without requiring them to leave a retailer’s website to watch a clip. According to the company, the InMobi Exchange allows advertisers to reach 1.6 billion users across 190 countries. —Brandy Shaul Spotify Audience Network Best Ad Network: Audio The Spotify Audience Network enables advertisers to reach podcast listeners both on and off of its platform, with targeted audio ads based on listener demographics, podcast topics and more. The SAN also allows advertisers to protect their brands by avoiding podcast topics that aren’t a great fit based on their missions and values. In June, Spotify partnered with Integral Ad Science to create brand safety transparency for podcast advertisers. Spotify said its podcast revenue , led by the Spotify Audience Network, had double-digit growth in Q2 2022. —Brandy Shaul Talkwalker Best in Social/Influencer Tech, Social Intelligence Platform Talkwalker’s consumer intelligence platform is used by more than 2,500 brands worldwide, according to the company. The platform allows companies to analyze user data from multiple sources and discover trends using its machine learning and natural language processing tech. Last year, Talkwalker joined the Twitter Official Partner Program, giving the company access to information from across the social networking platform, as well as early access to Twitter’s beta tests. Then in September, Talkwalker partnered with customer engagement software and services company Khoros to give its customers access to an expanded tool set. —Brandy Shaul Trello Best in Productivity: Project Management Software—Tie Used by more than 2 million teams worldwide, Trello’s project management solution allows teams of all sizes to create workflows and organize tasks by adding lists and cards to their Trello boards. The platform’s automation, called Butler, can be used to organize a team’s most commonly performed tasks, and teams can also integrate third-party apps they already use (such as Slack and Dropbox) into their Trello experience. To help teams when they’re away from their desks, Trello, which is part of project management software company Atlassian, offers a mobile application on iOS and Android devices. —Brandy Shaul Monday.com Best in Productivity: Project Management Software—Tie Monday.com aims to increase team productivity through customizable workflows. Companies can choose from multiple Monday products based on their organization, such as Monday Marketer and Monday Dev. From there, they can customize their Monday.com experience by connecting third-party apps such as Slack and Adobe Creative Cloud, utilize a series of Monday.com’s own apps and implement automation to streamline their most-used processes. (Companies can use preexisting automation recipes and create their own.) According to the company, more than 152,000 customers use Monday.com. —Brandy Shaul Hootsuite Best in Social/Influencer Tech, Social Marketing Management Platform Effectively managing multiple social media profiles usually requires lots of time and careful organization. Enter Hootsuite, the social media management platform that helps ease the burden on social media professionals by allowing them to manage all of a company’s profiles in a single place. Users can customize their Hootsuite experience by connecting more than 150 apps with the platform, such as Canva and Zendesk. Hootsuite underwent a rebrand in July, updating its logo and the appearance of its brand mascot, Owly. —Brandy Shaul Tribe Best in Social/Influencer Tech, Influencer Marketing Platform Tribe allows brands to take advantage of the power of social media influencers. Brands have access to a community of more than 70,000 opt-in content creators, who can create content fitting their specifications to run on platforms like TikTok and Instagram. The platform also enables brands to stay organized with all communication and payments in a single place. To date, more than 7,500 brands, from Olay to Lego, have run more than 13,500 Tribe campaigns, according to company data, resulting in the creation of 1.2 million-plus pieces of branded content. —Brandy Shaul Google Analytics Best in Media Planning/Attribution Companies can turn to Google Analytics for a complete view of their customers’ online life cycle across multiple sites and applications. Its machine learning tech offers predictive insights, which can guide a company’s next steps, while automation (in part) allows professionals to ask questions in natural language to find the specific data set or report they’re looking for. In March , Google announced it would allow developers to send their AdMob revenue to Google Analytics for bidding from the AdMob user interface. —Brandy Shaul HubSpot Best in Mar Tech: Marketing Cloud/Automation From landing page and chatbot building to sales email templates and lead management software, HubSpot’s CRM platform offers a variety of tools focused on sales, content management and more. In September, HubSpot released new features aimed at helping companies better connect with their customers. For Q2 2022, HubSpot reported revenue of $421.8 million, a 36% year-over-year increase, and it now has more than 150,000 customers in more than 120 countries. —Brandy Shaul Salesforce Best in Mar Tech: Customer Data Platforms Salesforce’s Customer 360 platform is a real-time CRM featuring applications for every stage of the customer life cycle. For instance, Salesforce Genie allows businesses to connect all customer data and view customer profiles as they update in real time according to activity. According to Salesforce , the company “believe[s] business is the greatest platform for change.” As part of the company’s focus on equality and sustainability, its #TeamEarth platform was created to inspire businesses to address climate change, unconscious bias and other key issues.—Brandy Shaul Marketo Best in Mar Tech: Journey Management Within the Adobe Experience Cloud, Marketo Engage offers tools that allow companies to deliver personalized experiences to consumers, with customer segments being updated in real time based on each customer’s individual behaviors and changes to their demographic profile. The platform enables marketers to reach users across online and offline channels, from email and social to direct mail and beyond. Companies can also integrate tech stacks with Marketo, which according to the company offers access to more than 550 integration partners across 20 categories, including Adobe’s apps. —Brandy Shaul Lotame Best Data Management Platform Lotame said its data connectivity solutions will help companies “future-proof” their businesses for a cookieless world. Its audience management tools allow companies to target audiences across different browsers, platforms and more without using third-party cookies, and the company offers solutions for both buyers and sellers. According to the company, its identity platform, Panorama, “is the foundation of all [its] solutions to ensure that clients can engage respectfully and meaningfully with consumers across all screens.” Lotame has also created Panorama ID, which it describes as a people-focused, privacy-compliant solution. —Brandy Shaul IRI Best Data Supplier Data analytics and research firm IRI combines purchase, social, causal and loyalty data with predictive analytics to give retail, CPG and other businesses the information they need to succeed. In August, IRI merged with market researcher The NPD Group to create a combined technology, analytics and data provider for its more than 7,000 clients. “Our combination sets a new standard, raising the bar for innovative technology, rich insights and data-driven advisory services across industries,” Kirk Perry, president and CEO of the combined company, said in a statement. —Brandy Shaul Mailchimp Best in Mar Tech: Email Marketing Service—Tie Mailchimp’s email marketing platform allows companies to create audience segments based on traits and target messages based on consumer behaviors. Aside from marketing emails, the platform can help businesses create landing pages, digital ads and even printed postcards that can be sent to recipients worldwide. Mailchimp allows companies to customize their experience with more than 300 integrations, from Google Analytics and Zapier to Instagram and Canva. In October, Yelp launched its own integration with Mailchimp, allowing users with Yelp business pages to bring content from Yelp over to email campaigns. —Brandy Shaul Salesforce Pardot Best in Mar Tech: Email Marketing Service—Tie With parent company Salesforce known for assisting in the transition from real life-exclusive sales to digital for 150,000 customers across industries, according to company data, Pardot specializes in b-to-b sales and marketing automation. B-to-b sales are known for taking more time than traditional sales and often involve multistep processes, making its functionality and support vital for many businesses. With features like batch email marketing, a landing page builder, web form management, sales alerts, performance tracking reports and automated drip marketing, Pardot has proven to be an invaluable asset for many companies seeking to streamline the b-to-b sales experience. —Sara Century Okta Best in Mar Tech: Identity Platform Web access management technology dates back to the early days of the internet, and both have evolved together over time. Dial-up and single sign-on have transformed into significantly more complex processes, as threats to secure systems have grown. When ransomware attacks became an increasing concern during the surge in remote work spurred by the pandemic, many looked to Okta to merge the key elements required of a modern identity platform to keep their networks secure. Working to make access unified, extensible and integrated, Okta continues to pioneer access for its more than 14,000 global customers. —Sara Century Lamar Advertising Co. Best in Digital Out of Home Service Last year, Lamar Advertising Co. celebrated the 20th anniversary of its first large format digital billboard. Founded in 1902, the company operates more than 3,800 digital billboards nationwide today. In 2022, the company used its platform to highlight Black trailblazers through its “ Heroes in History ” campaign. Teaching through OOH platforms across the country as part of Black History Month, the work focused on Ruby Bridges Hall, Bernard Anthony Harris and Bessie Coleman, among others. OOH advertising has increased in prominence after a pandemic lag, with Lamar proving to be an innovator time and again. —Sara Century InfoSum Best Privacy Preserving Data Solution, aka Data Clean Room—Tie Providing top-notch customer experiences while simultaneously protecting customer privacy is a major concern for many businesses. Since its 2019 launch, InfoSum has provided the flexibility for companies to do more with client information without actually needing to share the information, making it a premier company in data collaboration. This year, it saw big leaps forward, such as teaming up with ad-tech company Adform in May, boosting its safe exchange capabilities with Adform’s enhanced control and transparency. Then, InfoSum launched its Platform Sigma in July, ushering in its next evolution in first-party data collaboration and privacy protection. —Sara Century Snowflake Cloud Data Platform Best Privacy Preserving Data Solution, aka Data Clean Room—Tie Data clouds have become an essential part of online life for many, enabling easy portability of enterprise data, and Snowflake is a leading company in the field. Publicly launching in 2014 after two years in stealth mode, Snowflake has embraced a high profile as it has grown. This year, the company became advanced advertising platform OpenAP’s first non-TV publisher investor . With Forrester’s Total Economic Impact study predicting a 612% return of investment for users, and the brand’s website noting that it manages 515 million data workloads each day, Snowflake’s mission to “think big” seems to be paying off. —Sara Century Zeotap Best in First-Party Data Integration Solutions The disconnect between the CEO at the top of a company and a business’ intended demographic can be extreme, but the solution often lies in utilizing first-party data to unlock much-needed insight. Enter customer data platform Zeotap, which raised $18.5 million in an extended Series C round in 2020 and has only continued to grow, recently securing a Google Cloud partnership. With the global CDP market projected to grow from $3.5 billion in 2021 to $15.3 billion in 2026, Zeotap has continued its rollout of new features and appointed two new board members to reflect the company’s anticipated growth. —Sara Century Captify Best in Search Marketing Platforms Founded in 2011, Captify has worked with leading companies like Disney, Uber, Nestlé and Mercedes-Benz, offering an alternative to third-party cookies and a window to a cookieless future for some of the world’s biggest brands. Today, it is the top search intelligence platform for the open web, offering industry insights through real-time consumer searches by pooling online search data from publisher and ecommerce sites. In 2021, private equity U.S. investment firm SFW Capital Partners continued its interest in data-driven software businesses by securing a majority funding investment in Captify, indicating there is more on the horizon for the brand. —Sara Century Publica Best in Video Ad Servers Though Publica was only recently founded in 2016, it has quickly become the leading independent CTV advertising platform, providing companies with the data they need to inform and deploy relevant ad content on streaming services. Forming key partnerships with brands like Samsung Ads has only increased Publica’s profile in recent months as the CTV ecosystem continues to expand and thrive. Offering crucial services like campaign management, audience targeting, server-side ad insertion and advanced analytics, the brand has been a leading voice in an industry that’s constantly on the move. —Sara Century IAS Best Brand Safety Solution, Best in Fraud Prevention Platforms Publicly owned U.S. company Integral Ad Science (IAS) is known for its creation of the ad quality scoring system, TRAQ, which allows buyers and sellers to value media properties by gauging elements like brand safety, ad fraud, page content, time viewed and ad clutter. In 2022, the company launched third-party audio ad measurement tool Audio Ad Verification for marketers to use on streaming platform Pandora . This has opened up new potential for brands to measure audio ad metrics, providing greater transparency to advertisers looking to tap into the audio market. —Sara Century IAB Tech Lab, Seller-Defined Audiences Innovation/Innovator of the Year Nonprofit research group IAB Tech Lab provides standards, software, tools and services with the intention of creating greater global digital efficiency . In searching for online accountability solutions, the Tech Lab this year introduced its Seller Defined Audiences (SDA) as part of its ongoing attempt at combating long-standing transparency issues in the tech industry. Allowing publishers to scale first-party data more responsibly, SDAs are playing a major role in creating a privacy-friendly future. The organization has made some other big moves in recent times, perhaps most prominently its work toward devising a single solution for streamlining privacy consent and permissions with the launch of its Global Privacy Platform (GPP). Overall, this year has seen the company leaning into industrywide conversations for solutions . —Sara Century MNTN Best in Addressable TV Solutions With actor and entrepreneur Ryan Reynolds acting as CCO, performance TV platform MNTN has the kind of built-in star appeal that most companies can only dream of. Tapping into the instant feeling of accessibility a celebrity board member known for his self-deprecating humor can bring, MNTN has leaned into creating a straightforward way of implementing performance software to TV campaigns. In 2022, the brand highlighted ease of use, releasing a comical four-minute ad featuring stuntmaster Steve-O ingesting famously devastating Carolina Reaper peppers while explaining the ins and outs of the brand’s marketing software and how it can help small businesses. —Sara Century Brian O’Kelley, co-founder, CEO at Scope3 Personality of the Year—Tie The term “Scope 3” refers to carbon emissions that companies are indirectly responsible for, including waste generated during operations and energy used in transportation and distribution. Entrepreneur and technologist O’Kelley has taken the name for his most recent venture and third startup, having previously sold Right Media to Yahoo and AppNexus to AT&T. O’Kelley is helping companies work low or no emissions goals into spending decisions by emphasizing the monetary gains of ecologically-minded advertising. This is a continuation of O’Kelley’s efforts toward making a more inclusive and sustainable advertising world. —Sara Century Zach Edwards, senior manager, threat insights at Human Personality of the Year—Tie Cybersecurity company Human works to protect the internet from sophisticated bot attacks, and work like that requires a lot of research. Enter Edwards, who uses social and blog platforms to spur conversations and educate the public about the inner workings of how privacy on the internet works. Speaking recently on the many potentially catastrophic privacy breaches of period tracking apps that lost control of customers’ data following the overturning of Roe v. Wade, Edwards’ work shows an indefatigable interest in keeping the public knowledgeable about online safety. —Sara Century Lisa Torres, president, multicultural practice at Publicis Media Diversity Advocate of the Year Starting as an accounting major and finding her way to the advertising industry through the finance department of Ogilvy & Mather, Torres has since become an unstoppable force in the advertising world. When Publicis Media formed in 2016, Torres was chosen to lead multicultural practice across brands. Today, that has transformed into her overseeing a crew of 140 multicultural experts and receiving numerous awards and accolades for her invaluable work. Torres is one of the ad industry’s most sought-after speakers, and her work to level the playing field and create a more equitable industry is undeniable. —Sara Century Zoom Best in Productivity: Videoconference Platform Highlighting high-speed connectivity and a free tier that enticed companies and consumers to look into the brand’s paid subscription offering helped make Zoom a breakout company during the early months of the pandemic . Since becoming a household name through the necessity of a workforce suddenly operating out of home environments and hybrid models, Zoom has continued to build on its success by providing a reliable videoconferencing platform to the surge in remote workers. Everything from data companies to key players in the entertainment industry have used Zoom, making it a modern-day staple for employers. —Sara Century Amazon Alexa Best in Productivity: AI Virtual Assistant Though voice recognition technology dates back decades, its pioneers may have marveled at its widespread application today via digital voice assistants. Among them, Amazon Alexa is one of the most popular, streamlining everything from educational research to online shopping. In 2022, the Ad Council’s Alexa-focused Emmy-winning collaboration with Amazon, its PSA “ Love Has No Labels ,” continued the campaign’s newest spot (“Alexa, What Is Love?”), while its Super Bowl spot , “Mind Reader,” topped YouTube charts as the most-viewed commercial during the Big Game. The brand’s often comically self-aware approach to advertising alongside its always-evolving day-to-day usefulness has granted an impressive staying power even amid competition from apps like Google Assistant and Siri. —Sara Century Criteo Best Retargeting Solution Global commerce media and dynamic retargeting company Criteo works with internet service providers to create personalized ads for consumers. With the future of retargeting in question as a result of the industrywide move away from cookies as a tracking tool, Criteo has continued to stay ahead of market trends. In 2022, the brand completed a deal to acquire ad-tech firm Iponweb , a move intended to accelerate its commerce media platform strategy while offering first-party data management and increased monetization potential for media owners. As the market shifts to new ways of operating, Criteo continues to be a bold presence in commerce media. —Sara Century Comscore Best in Online Audience Measurement Founded in 1999, American-based global media measurement and analytics company Comscore has seen a lot of industry changes over the last two-plus decades. First introducing Unified Digital Measurement in 2009 to calculate audience reach without reliance on cookie rejection, this eye toward the future uniquely equips the brand to compound on today’s industrywide aims for a cookieless measurement system. To that end, 2022 saw the introduction of Comscore Everywhere, a unified measurement platform set to evaluate campaign ratings across TV, CTV and digital platforms, providing the industry with a viable alternative to the new Nielsen One offering . —Sara Century Blockthrough Best Ad Filtering Solution Intrusive online advertising has prompted many internet users to seek out ad-blocking apps and extensions from any number of platforms. By striving to create a lighter ad experience through more relevant, less distracting ads, Blockthrough helps recover lost revenue for publishers while increasing audience enjoyment. Showing that even users with blockers are often willing to opt in to better ads, the brand has enabled publishers like CafeMedia to recoup millions over a two-year period simply by creating a more pleasurable ad experience while utilizing the sustainability-forward Acceptable Ads Standard. —Sara Century Adform
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Okta Frequently Asked Questions (FAQ)
When was Okta founded?
Okta was founded in 2009.
Where is Okta's headquarters?
Okta's headquarters is located at 301 Brannan Street, San Francisco.
What is Okta's latest funding round?
Okta's latest funding round is IPO.
How much did Okta raise?
Okta raised a total of $229.25M.
Who are the investors of Okta?
Investors of Okta include Andreessen Horowitz, Greylock Partners, Khosla Ventures, Sequoia Capital, Altimeter Capital and 13 more.
Who are Okta's competitors?
Competitors of Okta include ForgeRock, SailPoint, Ping Identity, BetterCloud, WorkOS, BehavioSec, Source Defense, Silverfort, Ermetic, JumpCloud and 52 more.
Compare Okta to Competitors
Beyond Identity provides computer and network security products and services, specifically passwordless zero trust multi-factor authentication (MFA).
Yubico specializes in login authentification, preventing unauthorized access to computers, servers, and internet accounts.The company's core product, YubiKey, protects access to user accounts for large enterprises, requires no driver or client software needed and supports multiple authentication and encryption protocols on all devices and platforms. The company serves enterprises, SMBs, individuals and developers. It was founded in 2007 and is based in Stockholm, Sweden.
Saviynt offers complete access governance and intelligence solutions for critical data, workloads, DevOps resources, and access to critical applications on cloud and enterprise. Saviynt combines granular application access, risk and usage analytics, and real-time prevention with out-of-box risk signatures and SOD rules to address security and compliance needs for the enterprise. The firm primarily serves the technology, consumer goods, financial, food products, and construction industries. It was founded in 2010 and is based in El Segundo, California.
HYPR specializes in decentralized biometric security to users across the Fortune 500. The company's FIDO -Certified software is integrated into employee and customer-facing applications to eliminate fraud, enhance user experience, and increase revenue. From banking to mobile payments and even connected cars, HYPR leverages biometric sensors across a fully interoperable architecture to ensure user data is kept private across the Internet of Things.
JumpCloud is a cloud-based on-prem directory platform that secures identities, manages devices, and provides safe access to all types of IT resources - on-prem, in the cloud, across Windows, Mac, or Linux. The company serves IT departments in businesses across a variety of industries. JumpCloud was formerly known as SafeInstance. The company was founded in 2012 and is based in Louisville, Colorado.
SailPoint (SV7:FRA) provides an identity security cloud platform that discovers, manages, and secures identities and access. Through its AI-driven intelligence, SaaS-based security, cloud access management, file access management, password management, and real-time access risk analysis it enables the enterprises to gain complete access visibility to all their systems. The company was founded in 2005 and is based in Austin, Texas. In August 2022, SailPoint was acquired by Thoma Bravo at a valuation of $6.9B.
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