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INTERNET | eCommerce / Apparel & Accessories
oki-ni.com

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Stage

Acquired - II | Acquired

About Oki-Ni

Oki-Ni is a London-based online retailer. Originally founded in 2001 as a mixed-use space comprising a gallery and retail store, Oki-ni has cultivated a strong reputation for carrying progressive, directional menswear labels, including Rick Owens, Comme des Garçons, Kenzo and Maison Martin Margiela, as well as special capsule collections developed in collaboration with the likes of Levi's and Paul Smith.In May 2013, Oki-Ni was acquired by MenInvest. The valuation of Oki-Ni was undisclosed. Other terms of the deal were not released.

Oki-Ni Headquarter Location

London, England,

United Kingdom

+44 (0)207 608 9186

Latest Oki-Ni News

Four Holdings buys back Oki-Ni, will relaunch website

Mar 27, 2017

27 March 2017 Four Holdings buys back Oki-Ni, will relaunch website Four Holdings, the vehicle in which Mike Ashley is a major investor, has added to its high-end credentials by buying back Oki-Ni, the online menswear business it launched earlier this century. Oki-Ni will relaunch its website this year Four’s distribution unit, Four Marketing, sold the 12-year-old brand to French men’s lifestyle e-tailer Menlook Group in 2013 and having bought it back, will relaunch its currently-dormant website within the next few months. Oki-Ni launched as a Savile Row, London store, in 2001 and was known for its designer collaborations. It later became a pureplay e-tailer and it unclear whether Four will keep it as an online-only operation. Four Marketing co-founder Ben Banks said: “Oki-ni returning to Four Marketing is a truly positive step for the brand. Since creating Oki-ni in 2001, we have substantially grown our digital retail business and are now in a great position to take Oki-ni forward into a new phase.” Four Marketing is expanding fast. It also recently acquired failed upscale intimates firm Agent Provocateur and is set to open a King’s Cross, London store for its 18 Montrose menswear brand. As well as its owned brands, it also represents a number of premium labels in the UK, operating stores and e-commerce sites for 30 names including Stone Island, CP Company, and Paul & Shark. The move to repurchase Oki-Ni also shines a further spotlight on billionaire Mike Ashley’s future business plans with the Sports Direct business he controls owning a 25% stake in Four Holdings. Since saying he wanted to make the low-price-focused Sports Direct into the “Selfridges” of sports retail, he has made a a number of moves upmarket, expanding his Flannels business and being part of the Agent Provocateur buy.

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