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Acquired | Acquired

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About Odysii

ODYSII's technology aims to empower communication with clients and motivates point of purchase customers, enabling the company to deliver the right product and accurate product information. The company works with retail banks, hotels, retailers, restaurants, government agencies, and other consumer-facing businesses in over 25 countries worldwide to help increase sales, cut in-store communication costs, and deliver a superior customer experience.

Headquarters Location

11 Hamenofim Herzeliya

Tel Aviv, 10022,


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Odysii Patents

Odysii has filed 1 patent.

patents chart

Application Date

Grant Date


Related Topics




Promotion and marketing communications, Marketing, Control theorists, Brand management, Business intelligence


Application Date


Grant Date



Related Topics

Promotion and marketing communications, Marketing, Control theorists, Brand management, Business intelligence



Latest Odysii News

Gilbarco buys Israeli co Odysii for $40m

Oct 14, 2015

Globes correspondent Odysii provides an analytics consumer messaging platform at the point of purchase to be integrated with the point of sale. US company Gilbarco Inc. has acquired Israeli marketing intelligence company Odysii Technologies Ltd. . Tel Aviv based Odysii has pioneered an analytics and consumer messaging platform at the point of purchase designed to be integrated with the point of sale (POS), loyalty programs, mobile phones, and other consumer applications. No financial details were disclosed but market sources believe that the acquisition is for $30-40 million. Odysii CEO Adi Eyal and VP technology Yair Goldfinger founded the company, then named TVeez, in 2003. Goldfinger was one of the legendary founders of ICQ, the world's first messaging service, which was sold to AOL in 1998 for $400 million. Gilbarco and Odysii had announced a strategic partnership in 2012 and have since been marketing the Odysii upselling platform as Impulse. Gilbarco is making the acquisition to providing technology that helps their retail fuel customers increase in-store sales. RELATED ARTICLES Odysii - once TVeez - prospers despite crisis Impulse is a consumer-centric messaging platform that integrates to the POS. It increases shopper basket size by communicating the store's promotional calendar, including store specials, loyalty information and offers. Through cloud-based services, Impulse provides an upselling message unique to each consumer by performing analytics in real-time. The system is uniquely flexible to meet the needs of the retailer and is not solely dependent on national advertising. Eyal said, We are pleased to advance our partnership with Gilbarco by becoming an official part of the team. We look forward to delivering a rich roadmap of targeted merchandising and loyalty features for the POS, as well as other Gilbarco technology. " Gilbarco North America president Stephem Moule said, "Our customers will benefit from this powerful Impulse platform, now with even tighter integration to our Passport POS, as well as future loyalty and mobile applications. As they deploy their EMV technology upgrades, retailers will be able to use Impulse and Passport to improve their loyalty programs, increase consumer retention, and differentiate their sites. " Odysii will become part of Gilbarco's organization, in a new division that will continue to operate from their existing facility in Tel Aviv. Published by Globes [online], Israel business news - - on October 14, 2015 © Copyright of Globes Publisher Itonut (1983) Ltd. 2015

Odysii Frequently Asked Questions (FAQ)

  • When was Odysii founded?

    Odysii was founded in 2004.

  • Where is Odysii's headquarters?

    Odysii's headquarters is located at 11 Hamenofim Herzeliya, Tel Aviv.

  • What is Odysii's latest funding round?

    Odysii's latest funding round is Acquired.

  • How much did Odysii raise?

    Odysii raised a total of $20M.

  • Who are the investors of Odysii?

    Investors of Odysii include Gilbarco Veeder-Root, Benchmark and Giza Venture Capital.

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