By Amit Chowdhry ● Today at 8:00 AM
Arden’s Garden: The Story Behind This Rapidly Growing Georgia-Based Juice Company
Arden’s Garden is a thriving family-owned business that offers various cold-pressed juices, smoothies, and other plant-based products. Leslie Zinn, the CEO of Arden’s Garden, is now on a mission to make healthier living accessible and affordable while promoting the benefits of juicing and adopting a plant-based lifestyle. Pulse 2.0 interviewed Zinn to learn more. Leslie Zinn’s Background And Formation Of The Company
Zinn grew up in Atlanta, Georgia, and went to college in Boston. Zinn said:
“I was partying quite a bit and had really gotten into some heavy drugs. I did not end up graduating, and after a few months, my father intervened and said, ‘You know, I think you have a problem with drugs and alcohol, and you need to get help.’ My father told me that if I did not go and get help, he would never help me again. So I went off to treatment. I ended up getting sent for long treatment in New Jersey.”
“I said I could do anything for 90 days, and 11 months later, I finished the program, but the counselor believed I would not stay sober. “The counselor said, ‘If you go home to Atlanta, you must go to a halfway house.’ I spent six months in that halfway house, and at the end of six months, the counselor said to me, ‘You’re not ready to go home to Atlanta. You need to get an apartment up here and continue working the job that you currently have and establish the foundation of our sobriety.’ I did that, and I was three years sober before returning to Atlanta. Then I applied to go to school at Georgia Tech. And after improving my grades, which had been pretty poor up in Boston, I was admitted and graduated there in 1991. Then I took a job in marketing, but it wasn’t exciting for me. After a year, I decided I wanted to attend med school. “
“At the same time, my mother was working on the idea of Arden’s Garden. My mom had been a huge health nut all my life, and she was always feeding my brother and me the best combinations of smoothies and juices. She wanted this juicer and cold press called Norwalk but could not afford it then. Fast forward 30 years, it’s 1993: She still wants the Norwalk, but it cost $2,200 at the time. She still could not afford that. And she said to herself, I don’t want to go my whole life without this amazing juicer. “So she does the American thing by getting out her credit card and buying the juicer to make herself feel better. Then she calls her friends and family and says, ‘I have this fantastic juicer, and I want to use it. So if you want juice, I want to make it for you.’ And that is how Arden’s Garden was born. However, she was not charging money at the time. She was making the juice and giving it away since my mom’s currency is health.”
“Someone in the neighborhood opened a health food store. And they heard about her smoothies and said, ‘Hey, come to the back of our health food store, and we will give you the produce. You make the juice, and we will split the sales.’ My mother says, ‘Oh my gosh, this is a home run.’ And so off, she goes to the back of this health food store.”
“Then she invites my brother and I to help her because she needs a lot of labor. So my brother took one look at that juicer, and he said: ‘Mom, there’s no business here. I will buy a real commercial cold press. But if I do that, I would like to be CEO.’ She replied, ‘Be whatever you want to be.’ So my brother buys that juicer, and he starts to help her with this business.”
“Now I was back in school, taking all my science knowledge to apply towards medical school. I was taking the MCAT, so I was only helping them on the side. Still, after about nine months, nobody was making money. My mother was getting just a tiny amount. We were bottling in mason jars and writing the juices’ names on top. “
“So, as a last-ditch effort, we told our mom, ‘Go to Buckhead (where people have money) and try to sell these juices.’ She decided to go to hair salons instead, which is a decision that turned the entire company around.“
“Why? Because hair stylists are always stuck at their stations, and they always have cash from tips. They like things that are new and trendy. Three weeks after my mom started going to the hair salons, she was selling three times the amount we were inside the health food store. Shortly after that, we moved to a new location near my brother’s house. And that’s how we started Arden’s Garden.”
Favorite Memory Working For Arden’s Garden
What has been Zinn’s favorite memory working for Arden’s Garden? Zinn said her favorite memory of working for Arden’s Garden happened in 2003. “We had just purchased our first plant, and we had been in it for about four months when I got a phone call from Publix. They said, ‘we’re going to stop taking your products that we have been selling to Publix for five years.’ And I thought this was it for Arden’s Garden. They were a large part of our business. “We had just bought this building and we needed every single customer we had. And the reason they were going to stop carrying our product was our competitor Odwalla had just been purchased by Coca-Cola and they had told Publix that they wanted to have Odwalla across all of the stores, including the 40 stores in Atlanta that we were in.”
After hanging up the phone, I could not put a sentence together. It was a Friday afternoon. We already had orders cold for the next day set to deliver to Publix. Wow. And over the weekend, I tried to think: ‘Okay, what’s different about Arden’s Garden and Odwalla? Then I said, ‘Well, we taste better. Okay, that’s great. And we’re healthier because we were using real fruits and vegetables. Well, that’s important as well.’ But one of the things I knew is that our customers were very loyal.”
“So I wrote an email that Monday to about 30-35 people that either had written about us as a company, as a supplier or somehow interacted with Arden’s Garden. The email basically said, ‘If you would like to be able to buy Arden’s garden in Publix, or you just want to support small local businesses, please reach out to Publix because they will listen.’ They are an incredibly customer-centric company. And that email got forwarded many, many times. Numerous people reached out to Publix over the next three weeks. And after three weeks, we got a call back from Publix. And they said, ‘Not only are we going to bring you back to the 40 Atlanta stores, but we’re going to bring you into the warehouse, and we’re going to expand your distribution by 200 stores. So what had turned out to be just one of the worst things that happened to our company ended up being one of the best. And it’s been an unbelievable partnership with Publix since then.”
Challenges Faced
What have been some of Zinn’s challenges in building the company, and has the current macroeconomic climate affected the company? Zinn acknowledged:
“So one of the challenges that we’re facing currently is that inflation has made it very difficult. We price our product at a point to make it accessible to everyone. But the inflation and the cost of goods that affected our supply chain have made it very difficult not to raise prices.”
“The margins have been incredibly squeezed, and hiring good staff has not been easy. People are getting paid much more, and we are an in-person business. We are either hiring in manufacturing or at the retail stores in person. So it’s been very challenging to keep our prices affordable, operate with smaller margins, and continue to innovate and grow. We are doing our best to support our customers as best we can. But it has been challenging with the increases in costs and for payroll and raw ingredients.”
Expansion Plans
Upon asking Zinn about expansion plans, she pointed out that the company plans to open locations outside of Georgia. “Hopefully within the next year, either to Alabama or Tennessee. I would say those will be the first two states we will look at opening a store.”
Core Products
What are Arden’s Gardens’ core products? Zinn explained:
“So our core products are cold-pressed juices and smoothies. However, we have an initiative focusing on many more plant-based foods. If you come to any of our retail stores, we have grab-and-go items where you can get plant-based foods because we realize that convenience is a huge factor for people to be healthy. It’s challenging to be healthy when you’re surrounded by processed foods everywhere. We’re also trying to add all sorts of new foods to our line: not just salads, but some warm foods like cheesy fajitas – a soy-based vegetable offering. And we have strawberry cheesecake tiramisu and some fantastic soups. Significant Milestones
What have been some of Arden’s gardens’ most significant milestones? Zinn cited:
“Being able to sell wholesale outside of Georgia. We have had tremendous relationships with retailers like Kroger, Whole Foods, and Publix. And we have been selling to these fantastic partners for over two decades. Several of them have allowed us to grow outside of Atlanta with them. That was a huge milestone for us and this was all in the last five years (the company has been doing business for 28 years). Customer Success Stories
After asking Zinn about customer success stories, she replied:
“We have one gentleman that did a juice fast with us for 50 days named Stefan. He lost 50 pounds in 50 days, and he kept it off. He was our spokesperson for many years and was able to help many people adopt juicing as a way to get healthier, and he reversed his diabetes and high blood pressure by losing weight.”
“We also had a woman we used to offer cleanse classes, and we had a woman who had high cholesterol. Her doctor wanted to put her on statins, and she had already signed up to do the cleanse class with us. So she told her doctor, ‘I’m going to do the cleanse class and if it doesn’t work, I’ll go on statins.’ So basically, the cleanse is eliminating all toxins. And after a six-week period, she provided the data – which revealed that she went from being in the dangerous range to being in the healthy range. Our bodies are incredible machines if we give them superior nutrition that responds accordingly! That was an amazing success story! Differentiation From The Competition
What differentiates Arden’s Garden from its competition? Zinn affirmed:
“Well, our price point is very affordable. We also use real fruits and vegetables. There are no concentrates. There is no puree. There are no preservatives to extend shelf life. Everything is focused on health.”
Final Thoughts
What were Zinn’s final thoughts? Zinn concluded:
“We need to be healthier. Our country is very unhealthy, and we want to help you be healthier. So make it a priority and partner with us.”
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Arden’s Garden: The Story Behind This Rapidly Growing Georgia-Based Juice Company

Honest Tea
Seth Goldman and Barry Nalebuff started Honest Tea in 1998 as an alternative to sugary beverages. They eventually sold the brand to Coca-Cola in 2011, becoming one of the most notable examples of a small brand that attracted the attention of one of the biggest beverage companies in the world. At the time, Coke had a division just for acquiring and nurturing small brands. Then, in 2022, Coke said it would eliminate Honest Tea. It was a decision that Goldman, who was no longer associated with the brand, called a "gut punch." But the brand's originators have brought it back, in a way. Strictly speaking, you can't buy Honest Tea anymore. But Goldman, Nalebuff, and chef Spike Mendelsohn have started another line of bottled teas through Eat the Change, the company that Goldman and Mendelsohn run. The beverages, called Just Ice Tea, have since made it to retail shelves. Odwalla juice
Another casualty of Coca-Cola's pandemic-era brand cutting was Odwalla, the juice and smoothie brand that Coke acquired in 2001 for $181 million. Coke pulled the plug on Odwalla just a few months it did the same to Tab in 2020. The brand got its start in 1980 in California, where Greg Steltenpohl, Gerry Percy, and Bonnie Bassett sold fresh-squeezed orange juice to restaurants. The brand's bird mascot became a common sight in grocery stores and cafes in the late 1990s and early 2000s. Private equity firm Full Sail IP Partners acquired the brand in 2021, but so far there are no signs of an Odwalla comeback. Oreo Magic Dunkers
Tommy Deonauth's Archives/Youtube
Twenty years ago, unusual colors in food weren't limited to just ketchup. In 2000, Nabisco, the maker of Oreos at the time, released a version of the sandwich cookie that changed the color of an accompanying glass of milk to blue. The blue dye created blue swirls in a glass of milk — and could stain your hands, as two children in a television ad promoting the cookies learned. Magic Dunkers were one of several short-lived Oreo varieties. Other examples over the years include cookies with both chocolate and peanut butter filling and oval-shaped cookies that were easier to dunk in a glass of milk, Mental Floss reported in 2019. Snackwell's
Snackwell's
Snackwell's hit supermarket shelves in 1992. The company advertised its cookies as "low-fat" and "better-for-you" at a time when some health experts told consumers that avoiding high-fat foods and staying thin were health ideals, The Takeout reported. Snackwell's sales ballooned, and by 1995, the cookies brought in $490 million for parent company Nabisco, the New York Times reported at the time. The brand also helped popularize "lite" versions of other snacks, including smaller packages of chips. But public health experts have since pointed out that low-calorie foods can be a red herring for people trying to eat healthy. "They mistakenly believe that it's okay to devour mass quantities of 'light' chips or cookies, negating the intended calorie savings" compared to eating regular versions of those foods, Consumer Reports said in 2009. The phenomenon even has a name: the Snackwell's Effect, Consumer Reports said. In 2022, the brand posted a message to its website saying that the Snackwell's brand "has been retired." Crystal Pepsi
Bryan Bedder/Getty Images for Crystal Pepsi
In 1992, Pepsi unveiled what it thought would be a breakthrough idea: What if the company's flagship soda was colorless and caffeine-free? A Super Bowl ad for Crystal Pepsi the following year played up the new variety. "Right now, someone just got a taste of the future," read one of the ad's frames, which featured a man lounging on a bench with a bottle of the clear soda. The strategy even solicited a response from rival Coca-Cola, which introduced a clear version of Tab. But drinkers complained that Crystal Pepsi didn't taste like the original, according to former PepsiCo executives interviewed by Thrillist in 2020. The drink lasted roughly a year before Pepsi pulled it from shelves, but the company has brought the product back for a couple of limited runs since then, Insider reported. New Coke
AP Photo/Charles Kelly, file
One of the biggest blunders in the history of the food world came in 1985, when Coca-Cola released a reformulated version of its signature drink. So-called "New Coke" was "smoother, rounder, yet bolder," then-CEO Roberto Goizueta told the press at the time, according to the History Channel. But many drinkers didn't receive the new formula as warmly. Time's food critic at the time said it tasted "a little like classic Coca-Cola that has been diluted by melting ice," while others said it reminded them more of Pepsi. Coca-Cola headquarters in Atlanta was flooded with letters and calls from consumers angry that the company had messed with the best-selling cola in the country, according to the company's version of events. Coca-Cola briefly tried to sell both New Coke and its original formula side-by-side to appease fans, but by the end of 1985, New Coke was gone. Frito-Lay
Snack makers experimented with more rigid packaging for their snacks in the early 2000s. One of the most novel ideas was Frito-Lay's Go Snacks, or 8-inch tall plastic tubes that fit in cup holders and weren't as easy to crush in backpacks as bags. Frito-Lay told customers to "pop the top to open, use top as handy cup for snacking" or stash it on the bottom of the container, trade publication Packaging World reported in 2002. But the new packaging never caught on, and Frito-Lay discontinued Go Snacks after a couple years, according to Twitter account Discontinued Foods! Smokey Robinson Frozen Dinners
SFGL Foods
Mowtown legend Smokey Robinson decided to expand his career to a new industry by starting a food company in 2004. The soul of the venture were frozen meals, such as down-home pot roast and chicken and sausage gumbo. The meals were sold at major grocery stores, including Kroger, Safeway, and Albertson's, according to a 2006 press release. "I've been a gumbo connoisseur since I was a kid," Robinson said while promoting the frozen gumbo in 2005 . "If you're going to make real good gumbo, it's an all-day or all-night cook. But this you pop in the microwave and its ready in just seven minutes." The meals were sold for a few years before being discontinued around 2009, according to the Discontinued Foods! Twitter account. Yo-J
Midwestern kids who grew up in the 90s and early 2000s might remember Yo-J, a mix of drinkable yogurt and fruit juice made by St. Paul, Minnesota-based dairy producer Kemps. The product was advertised with the help of a skateboarding cow who appeared on the carton and in television spots. Kemps did not immediately respond to Insider's questions about exactly when Yo-J was discontinued or why. But the brand's replies on Twitter to Yo-J devotees make clear that the product isn't on shelves anymore. That hasn't stopped fans from asking for its return. Yo-J was even the subject of a change.org petition, though the effort fell short of its goal of 1,000 signatures. Squeezit
YouTube
General Mills sold Squeezit drinks from 1985 until 2001. The product would go on to reappear in grocery stores in the early 2000s, according to a YouTube video segment from the company. The drinks came in several flavors, such as grape and cherry. Crucially, they didn't require a straw, and a revised version of Squeezits were small enough to fit into kids' lunchboxes, the company said.

Beloved snacks and beverages that you can never buy again, from Tab to Purple Ketchup

Vancouver, British Columbia, CANADA
VANCOUVER, British Columbia, March  10, 2023  (GLOBE NEWSWIRE) -- Blender Bites Limited. (the “Company”, “Blender Bites” or “Blender”), (CSE: BITE, FWB: JL4, WKN: A3DMEJ), a two time award-winning Canadian company involved in the development and marketing of a line of premium, organic and plant-based pre-portioned frozen functional foods, is pleased to announce the appointment of Mr. Steve Pear, former CEO of Odwalla, a subsidiary of the Coca-Cola Company (“Coca-Cola"), as the Company’s Chief Operating Officer (COO). Mr. Pear has extensive experience in the beverage and consumer packaged goods (CPGs) space, bringing over three decades of executive level expertise to his new role with Blender Bites. Mr. Pear’s impressive career includes 22 years with industry giant Coca-Cola where he held executive level roles under subsidiaries of the multibillion-dollar beverage corporation, including Senior Vice President National Sales for Miller Coors LLC (now Coors Brewing Company) and Chief Executive Officer (CEO) of Odwalla Inc., Coca-Cola’s then natural health foods and beverage subsidiary, where he witnessed Odwalla reach $300,000,000 in top line revenues. In addition to an impressive career with various Coca-Cola subsidiaries, Mr. Pear has seen much success in leading start-up companies. Steve is the former CEO of Cheribundi, a functional beverage start-up company, where in a short 4-year period he led the company from $3,000,000 to approximately $44,000,000 in annual sales. Mr. Pear’s breadth of industry knowledge, along with his expertise in sales, marketing, operations and working with high growth brands, are invaluable assets, and will lend well to the bolstering of Blender Bites’ impressive and growing executive management team. “Blender Bites is at a stage now where the company needs top talent to scale aggressively into the US market. Steve brings a level of expertise that will elevate the brand to an exciting new level. He will compliment my skill set as CEO perfectly and allow me to focus on selling our products into US retailers and working to develop more first to market innovations. The fact that Steve decided to join the Blender Bites team is another testament to the potential of this brand. I am incredibly grateful and honored to have him by side as we scale the company in 2023 and beyond,” commented Chelsie Hodge, the Company’s CEO and Founder. ABOUT BLENDER BITES
Blender Bites is an award-winning Canadian company involved in the development and marketing of a line of premium frozen food products with a focus on functionality. Blender Bites was founded in 2016 and was first to market in Western Canada with a pre-portioned “easy smoothie” product that is free of any unnecessary inner plastic packaging. Blender Bites products are certified organic, vegan, non-GMO, gluten free, dairy free and soy free. They contain no added sugars and are made in Canada. Blender Bites products are distributed internationally across Canada and the US, and are currently sold in over 900 stores, including Sobeys, Loblaws, Safeway, Save on Foods, Real Canadian Superstore, Whole Foods Market, Buy-Low/Nesters, IGA, Thrifty and Fresh Street. On behalf of the Board of Directors,
Blender Bites Limited

Blender Bites Appoints Former Coca Cola Subsidiary CEO, Steve Pear, as Chief Operating Officer

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VANCOUVER, British Columbia, March 10, 2023 (GLOBE NEWSWIRE) — Blender Bites Limited. (the “Company”, “Blender Bites” or “Blender”), (CSE: BITE, FWB: JL4, WKN: A3DMEJ), a two time award-winning Canadian company involved in the development and marketing of a line of premium, organic and plant-based pre-portioned frozen functional foods, is pleased to announce the appointment of Mr. Steve Pear, former CEO of Odwalla, a subsidiary of the Coca-Cola Company (“Coca-Cola”), as the Company’s Chief Operating Officer (COO). Advertisement 2
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Blender Bites Appoints Former Coca Cola Subsidiary CEO, Steve Pear, as Chief Operating Officer Back to video
Mr. Pear has extensive experience in the beverage and consumer packaged goods (CPGs) space, bringing over three decades of executive level expertise to his new role with Blender Bites. Financial Post Top Stories
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Mr. Pear’s impressive career includes 22 years with industry giant Coca-Cola where he held executive level roles under subsidiaries of the multibillion-dollar beverage corporation, including Senior Vice President National Sales for Miller Coors LLC (now Coors Brewing Company) and Chief Executive Officer (CEO) of Odwalla Inc., Coca-Cola’s then natural health foods and beverage subsidiary, where he witnessed Odwalla reach $300,000,000 in top line revenues. In addition to an impressive career with various Coca-Cola subsidiaries, Mr. Pear has seen much success in leading start-up companies. Steve is the former CEO of Cheribundi, a functional beverage start-up company, where in a short 4-year period he led the company from $3,000,000 to approximately $44,000,000 in annual sales. Article content
Article content
Mr. Pear’s breadth of industry knowledge, along with his expertise in sales, marketing, operations and working with high growth brands, are invaluable assets, and will lend well to the bolstering of Blender Bites’ impressive and growing executive management team. “Blender Bites is at a stage now where the company needs top talent to scale aggressively into the US market. Steve brings a level of expertise that will elevate the brand to an exciting new level. He will compliment my skill set as CEO perfectly and allow me to focus on selling our products into US retailers and working to develop more first to market innovations. The fact that Steve decided to join the Blender Bites team is another testament to the potential of this brand. I am incredibly grateful and honored to have him by side as we scale the company in 2023 and beyond,” commented Chelsie Hodge, the Company’s CEO and Founder. Advertisement 4
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ABOUT BLENDER BITES
Blender Bites is an award-winning Canadian company involved in the development and marketing of a line of premium frozen food products with a focus on functionality. Blender Bites was founded in 2016 and was first to market in Western Canada with a pre-portioned “easy smoothie” product that is free of any unnecessary inner plastic packaging. Blender Bites products are certified organic, vegan, non-GMO, gluten free, dairy free and soy free. They contain no added sugars and are made in Canada. Blender Bites products are distributed internationally across Canada and the US, and are currently sold in over 900 stores, including Sobeys, Loblaws, Safeway, Save on Foods, Real Canadian Superstore, Whole Foods Market, Buy-Low/Nesters, IGA, Thrifty and Fresh Street. Advertisement 5
Email – investors@blenderbites.com
CAUTIONARY DISCLAIMER STATEMENT
This news release includes certain “forward-looking statements” under applicable Canadian securities legislation. Forward-looking statements are necessarily based upon several estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward looking statements. Such factors include, but are not limited to general business, economic, competitive, political, and social uncertainties, and uncertain capital markets. Readers are cautioned that actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements. The Company disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

By Danielle Wiener-Bronner, CNN Business First Coca-Cola cut Tab, Odwalla and Zico coconut water. Now, Honest Tea is getting axed. “The Honest teas product line will be phased out of The Coca-Cola Company’s beverage portfolio at the end of 2022,” the company said in a statement Monday, noting that the Honest Kids line, which is
The post Coca-Cola is discontinuing Honest Tea appeared first on KVIA.

Coca-Cola is discontinuing Honest Tea

Odwalla

Califia Farms

Adina For Life

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Odwalla operates a company focused on the production of natural health foods and beverages. It includes smoothies, protein shakes, 100% juices, and bars made from fruits, nuts, and grains. These products are primarily targeted towards consumers seeking nourishing snacks for life on the go. The company was founded in 1980 and is based in Half Moon Bay, California. In December 2001, Odwalla was acquired by The Coca-Cola Company.

Full Sail IP Partners

Name	Work History	Title	Status
Greg Steltenpohl	Califia Farms, and Adina For Life	Founder	Former
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Name	Greg Steltenpohl
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