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Founded Year



Debt | Alive

Total Raised


Last Raised

$70M | 7 mos ago

About Observe

Observe is a SaaS observability company that discerns why applications and infrastructure are running the way they are from the data they emit. The company enables engineers to spend more time coding features and less time investigating incidents. The company was founded in 2017 and is based in San Mateo, California.

Headquarters Location

2 E 3rd Avenue

San Mateo, California,

United States

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Observe Patents

Observe has filed 1 patent.

The 3 most popular patent topics include:

  • Barcodes
  • Database management systems
  • Geographic information systems
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Application Date

Grant Date


Related Topics




Bacteriology, Infectious diseases, Bacterial diseases, Environmental soil science, Intensive care medicine


Application Date


Grant Date



Related Topics

Bacteriology, Infectious diseases, Bacterial diseases, Environmental soil science, Intensive care medicine



Latest Observe News


Nov 9, 2022

News provided by Share this article News Summary: Distributed Tracing Observe Executes 40M Snowflake Queries Each Day (~2% Of Snowflake's Overall Daily Query Volume) Observe Ingests Over 50TB Of Data Per Day And Ingested Over 17PB In The Last 18 Months. SAN MATEO, Calif., Nov. 9, 2022 /PRNewswire/ -- Today, Observe, Inc. announced the industry's first and only Observability Cloud delivering up to a 3X reduction in Mean-Time-To-Resolution (MTTR) of incidents and a 10x reduction in the total cost of ownership. "At a time when customer experience has never been more important, organizations are struggling with stagnant MTTR times and spiraling tool costs," said Jeremy Burton , CEO of Observe, Inc., "Observe's unique, data-centric, approach promises to both simplify troubleshooting and change the economics of Observability forever." The Observability Cloud uniquely ingests all event data into an AWS S3-based Data Lake. Next, the event data is curated into a Data Graph, a graph of connected Datasets representing things that users want to ask questions about such as customers, shopping carts, pods, or containers. Finally, Observe simplifies using the Data Graph through a host of pre-built Data Apps for common environments including AWS, Kubernetes, GitHub, and more. Data Apps contain many features familiar to users such as dashboards, alerts, and search, but because they are based on the Data Graph, users can quickly and easily access relevant context during an investigation. The Observability Cloud is based on a modern architecture consisting of inexpensive cloud storage and elastic compute. Event data is compressed by an average of 10x and stored for 13 months for no additional charge above AWS S3 costs. Compute is charged based on usage (to the nearest millisecond) when, for example, a user searches, an alert is sent, or new event data is accelerated. The Observability Cloud architecture changes the economics of Observability, which frees users from having to sample, filter, or eliminate event data to manage costs. New Product Features Today Observe released several new features to The Observability Cloud supporting a broader range of use cases, simplifying usage, and enabling users to better manage their observability costs. New distributed tracing visualizations and workflows enable both engineering break-fix operations and SRE service-level management. Open Telemetry instrumentation of applications enables users to view top-level dashboards summarizing typical Service Level Objective (SLO or Rate, Error & Duration (RED) metrics. Users can then drill down on any of those metrics, retaining context as they do so, into underlying trace/span or log event data. This is only possible because Observe's distributed tracing is built on the Data Graph. New and enhanced Data Apps for AWS, GCP, Azure, Jenkins, and GitHub make it easier than ever for users to get started with Observe. Data Apps provide the user with everything they need to start observing their environment including dashboards, alerts, searches, Datasets, and more. New 'Smart Dashboards' enable users to quickly navigate to related context as they triage or investigate issues. Smart Dashboards are built on the Data Graph and allow the user to perform high-level filtering and then drill into areas of interest, while retaining context, even down to low-level event data. Enhanced Metrics Expression Builder makes working with metrics in Smart Dashboards and Worksheets easier than ever, eliminating the need to learn OPAL for most common tasks. New Credit Management features enable more granular tracking of user activities in usage dashboards, assistance for users constructing complex or expensive queries, and the ability for admins to set hard limits on credit consumption. Background Observe, Inc. was founded in 2017 by Sutter Hill Ventures and recruited a world-class founding team with deep experience dealing with vast quantities of data. Jacob Leverich joined the team from Splunk, Jonathan Trevor from Wavefront, Jon Watte from Roblox, and Philip Unterbrunner from Snowflake – via Facebook. More recently, Observe began building out its executive team through Jeremy Burton, who joined as CEO in 2018 from Dell Technologies, and Keith Butler, who joined as CRO from Perfecto in 2020. Observe is focused on a new segment of the market called Observability which promises to supplant the $20B+ market for log analytics, infrastructure monitoring, and application performance management. Interact with Observe Online: Read more about Observe on our Company Blog We are hiring! For job opportunities, head to our Careers page About Observe Observe is the SaaS observability company that has long believed that almost all businesses are data-rich and information poor. Observe's vision is to turn the world's business data into information. Media Contact:

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Observe Frequently Asked Questions (FAQ)

  • When was Observe founded?

    Observe was founded in 2017.

  • Where is Observe's headquarters?

    Observe's headquarters is located at 2 E 3rd Avenue, San Mateo.

  • What is Observe's latest funding round?

    Observe's latest funding round is Debt.

  • How much did Observe raise?

    Observe raised a total of $105M.

  • Who are the investors of Observe?

    Investors of Observe include Sutter Hill Ventures, Madrona Venture Group, Capital One Ventures, Frank Slootman, Scott Dietzen and 3 more.

  • Who are Observe's competitors?

    Competitors of Observe include Cribl.

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Monte Carlo

Monte Carlo is on a mission to accelerate the adoption of data by minimizing data downtime. It solves the costly problem of broken data through its fully automated, SOC-2 Type II-certified Data Observability platform. The company monitors, alerts, resolves, and prevents data quality issues, helping data teams across various industries achieve data reliability. Monte Carlo was founded in 2019 and is based in San Francisco, California.

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Lightrun provides a platform that allows developers to more easily debug their production code.

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Chronosphere is the provider of an observability platform that puts engineering organizations back in control by taming rampant data growth and cloud-native complexity, delivering increased business confidence.

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Cribl is a company focusing on making open observability a reality for tech professionals. The Cribl product suite defies data gravity with choice and control by delivering the freedom and flexibility to make choices rather than compromises. With Cribl, companies have the power to control their data, get more out of existing investments, and shape the observability future. The Cribl product suite is used by clients across industries spanning financial services, healthcare, retail, manufacturing, and more. Cribl was founded in 2017 and is based in San Francisco, California.

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