Jean-Christophe Flatin, a Mars executive who is joining Oatly on June 1 as global president, is the top candidate to replace CEO Toni Petersson, according to The Wall Street Journal.

Oatly selects top candidate for next CEO, WSJ reports

Malmö,  SWEDEN
MALMO, Sweden, May  25, 2022  (GLOBE NEWSWIRE) -- Oatly Group AB (Nasdaq: OTLY) (“Oatly” or the “Company”), the world’s original and largest oat drink company, announced today that it now offers one-hour delivery of a selection of its best-selling oat-based products, including oat milk and frozen non-dairy dessert pints and novelties in Los Angeles and New York City through popular food delivery apps. Powered by REEF Kitchens, the culinary and retail application within REEF Technology, consumers can order Oatly products through branded storefronts on Postmates, UberEats, DoorDash and Grubhub. “We’re incredibly excited about this launch and the ability to get Oatly products into the hands of our consumers in LA and NYC within mere moments,” said Mike Messersmith, President, Oatly North America. “These cities have proved their love of oatmilk, being early adopters of Oatly, and we’re thrilled that as we grow, we can expand access to our products where and how consumers want to shop for them, in an easy and convenient way.”
Oatly pioneered the oatmilk category and the wave of consumer adoption that’s taken place in the U.S. market since first launching in the region in 2017. With continued, unprecedented demand throughout the country via retail, specialty coffee and foodservice partners, Oatly is now taking its product availability one step further. Those in Los Angeles and New York City can now, via the simple tap of a button, await the deliciousness of Oatly products to arrive at their doorstep after a craving sets in, or when they simply find their carton of Oatly oatmilk or non-frozen dessert running dangerously low. “Oatly is a fan-favorite brand that delivers a diversity of plant-based alternative options, from frozen desserts to their delicious staple oatmilk,” said Kenneth Rourke, President of Kitchens and Retail, REEF Technology. “We believe our partnership will give diehards and new consumers alike a more convenient way to enjoy Oatly’s products.”
The Menu
Non-Dairy Frozen Dessert Pints: Vanilla, Chocolate, Strawberry, Mint Chip, Coffee
64oz Chilled Oatmilk: Original, Low Fat, Full Fat, Chocolate
32oz Chilled: Barista Edition
Oatly products available for one-hour delivery are priced at standard MSRPs. Added service fees may vary based on the delivery app used. In addition to availability on major apps now, Oatly expects to launch one-hour delivery in LA and NYC directly via Oatly.com later this year. About Oatly
We are the world’s original and largest oat drink company. For over 25 years, we have exclusively focused on developing expertise around oats: a global power crop with inherent properties suited for sustainability and human health. Our commitment to oats has resulted in core technical advancements that enabled us to unlock the breadth of the dairy portfolio, including alternatives to milks, ice cream, yogurt, cooking creams, spreads and on-the-go drinks. Headquartered in Malmö, Sweden, the Oatly brand is available in more than 25 countries globally. About REEF
REEF transforms urban spaces into community hubs that bring the best goods, services, and experiences to the neighborhood. With a proximity ecosystem of over 8,000 locations and a team of over 15,000 people, REEF is the largest operator of mobility real estate and delivery-only kitchens in North America. By bringing the world to your block, we’re making the place you live, the place you love to be. Contact

Oatly Launches One-Hour Delivery in Los Angeles and New York City

Published May 25, 2022
Dive Brief:
Jean-Christophe Flatin, a Mars executive who is joining Oatly on June 1 as global president , is the top candidate to replace CEO Toni Petersson, according to The Wall Street Journal . Sources told the paper that a change is not imminent. Oatly's board began efforts last summer to find a successor with operational experience so that Petersson could focus on business development, sources told the Journal. The pace of the search picked up after Oatly's stock price dropped late last year. Oatly Chairman Eric Melloul told the publication in a statement, “we are not considering a transition at this point.” Oatly did not respond to Food Dive's request for comment by press time. Petersson, who has led the oat milk giant over the past decade, has overseen its rise into a plant-based powerhouse as well as its initial public offering  last May. A shift from CEO to more of a strategy and business development position could provide the next natural step for the executive. Dive Insight:
The choice of Flatin as Oatly's likely next CEO is not surprising. Stability at the top is key for Oatly. Right now, the company is trying to navigate the need to meet demand for its range of oat-based milks, yogurts and frozen desserts as it shakes off supply chain and production challenges . It is also attempting to get ahead of financial losses. The company's shares have declined by more than 80% since its public debut. By choosing Flatin as the likely successor to Petersson, Oatly is picking a seasoned CPG veteran with a demonstrated track record of guiding and growing global organizations. In a press release on Flatin's hire , the company pointed to his 30-plus years of leadership experience at Mars in a wide range of businesses. This includes leading its Royal Canin cat and dog food business, overseeing several brands with international distribution as president of Mars' Global Chocolate division, and working with cutting-edge ideas as president of Innovation, Science, Technology and Mars Edge. It's notable that Oatly appears to be lining up a successor to Petersson. An Oatly spokesperson told the Journal that Petersson initiated the discussion about hiring a new executive team and led the search for its next president and COO as part of the company's succession planning. Daniel Ordonez, a veteran of Danone and Unilever, is also set to start as COO in June. As CEO, Petersson has often been the public face of Oatly, even appearing in quirky, high-profile commercials . Since joining the company in 2012, when sales totaled less than $30 million, Petersson has grown Oatly into a global brand with both a retail and restaurant footprint. Revenue rose nearly 53% to top $643 million in 2021 , according to the company's year-end 2021 earnings report, and Oatly expects to reach at least $880 million in sales this year. With Flatin potentially taking over as CEO, Petersson would be able to focus on longer-term strategy and business development. Here, there are parallels to another leader in the plant-based space: Impossible Foods' Pat Brown. In March, the plant-based meat company announced its founder Brown — who also led his company for a decade and has been its public face — would step down and become chief visionary officer.

May 24, 2022
Milk alternatives are nothing new. At this point, I’ve come across soy milk, almond milk, oat milk, and heck, even macadamia milk. Other milk alternatives I’ve heard of but have yet to see include hemp milk, rice milk, cashew milk, and more. And now, I’ve learnt about the existence of yet another option pea milk—which a homegrown brand called Snappea has been producing. When I first came across Snappea, I was quite surprised. Milk made from nuts was no longer a surprise to me, but peas? It had me wondering what it smelled and tasted like. Founder and director Jason Chen claimed that Snappea is the “first pea milk in Asia”. A quick Google search showed that there aren’t many pea milk brands globally to begin with. Snappea launched mid-pandemic, though that certainly wasn’t something the company had intended to do. The development of the milk brand actually began in late 2019, but we already know what came next. “We pivoted and launched Snappea via online channels first before offline distribution,” Jason said. “Surprisingly, the online response was good. We didn’t expect that customers would be comfortable with buying milk online.”
Image Credit: Snappea
Officially launched in May 2020, Snappea is now two years old, and can already be found in various supermarket shelves. Thanks to the company’s prior experience with a protein shake brand, Heal Nutrition, the team had an easier time building trust with business partners. On top of that, the milk was also funded by Cradle, an early-stage startup influencer incorporated under the Ministry of Finance. Last year, Snappea also successfully closed its Series A funding from OSK Ventures International Berhad. It seems like Snappea’s pea-vot (I had to) during the pandemic was well worth it. Why Peas? (Pea-cause). On Snappea’s website, there is plenty of information on why peas may make for a superior ingredient in milk alternatives. While there are other factors in the mix, one main argument Snappea has for the use of peas is its sustainability. According to the Snappea website, which uses information from the BBC climate change food calculator, peas emit fewer greenhouse emissions than beef by 500 times. While 1kg of dairy milk accounts for 3.1kg of greenhouse emissions, 1kg of peas only emits 0.2kg. Image Credit: Snappea
But do note that this is comparing dairy milk to raw peas, not dairy milk to pea milk specifically, so the carbon emissions (assuming machinery is used) from processing peas into pea milk aren’t taken into account. This is something that Snappea doesn’t emphasise on its website. So let’s consider other milk alternatives, then. How about almonds? “Nuts like almonds may have similar levels of carbon emissions [to peas], but they are way too water-intensive,” Jason refuted. “Just for perspective, one piece of almond requires over four litres of water to harvest, which is an insane amount of water.”
Image Credit: Snappea
Truthfully, academic research on pea milk’s carbon emissions is slightly lacking. However, there was a study done by Life Cycle Associates that showed one litre of pea milk results in 387g of carbon dioxide (CO2) emissions. Meanwhile, one litre of almond milk results in 396g of CO2 emissions and soy milk, 397g. The catch? The research was commissioned by a vegan pea milk brand, Ripple. Nevertheless, milk alternatives have been proven time and time again that they are much better than dairy milk. Plus, the team at Snappea seem to take sustainability seriously. On top of using environmentally sound materials, they also follow through by using 100% recyclable packaging. Straight out of Canada
Now we know the reasoning behind milking peas. But does it have to be Canadian peas, specifically? “Canada is the largest producer of peas in the world,” Jason reasoned. “With its economies of scale, it will definitely be more sustainable and cost-effective to source from Canada, which also has the best quality peas.”
Image Credit: Snappea
One concern I had with importing the peas from Canada, however, was the carbon footprint that would be left by the transportation. For reference, Canada is roughly 13,000km away from Malaysia, where Snappea is produced and packaged. An article from The Guardian also presents a similar argument, looking at the soy milk brand Ripple which ships its peas from France. But to Jason, it isn’t viable for local farmers to produce crops like almond, oat, soy or pea sustainably, once again due to economies of scale. This means all the crops that are suitable to produce alternative milk have to be imported. “With transportation being constant and looking at farming alone, pea farming still comes out as the winner, with far lesser carbon emission and water usage in comparison to other plant-based choices out there,” he concluded. Can Malaysians go pea? With Jason’s explanation, it seems like pea milk is one of the top milk alternative options, or at least a viable one. According to Jason, retailers such as 7-Eleven, Jaya Grocer, Village Grocer, emart24, and AEON already carry Snappea. The pea milk brand is also available in Singapore and Brunei. Just because it’s in high-profile retailers doesn’t mean Malaysians are ready for it, though. So far, I haven’t met a person who drinks pea milk exclusively, or has even tried it. It’s something that Jason and his team have acknowledged too. Image Credit: Snappea
“I always believe that adopting a plant-based lifestyle is not an overnight change,” Jason shared. “The change would be gradual and any efforts to reduce meat and dairy consumption is a step forward to a plant-based society.”
To Jason, Snappea is part of that effort to become dairy and meat-free, especially as he believes Snappea to be the first pea milk brand in Asia. But he also believes that it will take more time before pea milk becomes a go-to milk alternative. “Oatly got popular in the past couple of years and people see it as an overnight success,” he mentioned. “In actual fact, Oatly was founded in 1994, 28 years ago from today. It shows that it takes time to educate the market.”
With the increasing awareness of plant-based diets among consumers, Jason foresees that Snappea’s projected take-off timeline will be way shorter than Oatly’s. Add in Snappea’s role in educating the public about pea milk, and Jason pins their goal achievement to be within the next five years, hopefully. Learn more about Snappea here . Read other articles we’ve written about Malaysian startups here .

Do we really need another dairy milk alternative? This M’sian brand says yes, peas.

Oatly Lines Up a Successor to CEO Toni Petersson
Petersson led search for new executives, and no CEO change is imminent, chairman says
Oatly CEO Toni Petersson has been dealing with concerns about the company’s stock price.Photo: Carsten Snejbjerg/Bloomberg News
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Oatly Group AB is lining up a successor to Toni Petersson, the chief executive who helped turn its oat milk into a global phenomenon and took the company public last year, according to people familiar with the matter. Last month, the Swedish company said it had hired as president Jean-Christophe Flatin, a food-industry veteran and former senior executive at candy giant Mars Inc. Mr. Flatin is seen as a likely eventual replacement for Mr. Petersson, the people said, adding that no change is imminent.

Oatly Lines Up a Successor to CEO Toni Petersson

Stumptown Coffee Roasters is headquartered in Portland, Oregon and operates 10 retail cafes in Portland, Seattle, New York, and Los Angeles, together with roasting facilities in each city. The company also has a wholesale presence with its beans and ready-to-drink cold brew beverages available in premium grocery outlets and restaurant accounts across the U.S.

Stumptown Coffee Roasters

Since their initial partnership with Oatly in 2018 , Stumptown Coffee Roasters has held flat pricing across all milk-based drinks .

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BillerudKorsnäs is a provider of renewable packaging materials. It creates smarter packaging solutions that increase profits, excite consumers and contribute to a sustainable future for generations to come. It is based in Stockholm, Sweden.

BillerudKorsnas

This solution is the result of the partnership between Oatly and BillerudKorsnäs and proves the potential of addressing packaging challenges differently to ensure the sustainability performance is a key priority .

BillerudKorsnäs innovative solution on secondary packaging helps Oatly cut packaging carbon footprint by half - BillerudKorsnäs

The Texas Rangers are an American professional baseball team based in Arlington, Texas.

Texas Rangers

The soft-serve will be available at Globe Life Field in Arlington , as part of a partnership between Oatly and The Texas Rangers .

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Yeo Hiap Seng is a Singaporean beverage company.

Yeo Hiap Seng

Einride installs an emission-free, road-based transportation system. The 'T-pod' is an electric, self-driving vehicle that can be remotely controlled by drivers. The company also develops remote driving systems, charging stations and infrastructures.

Einride

RSA Security

Boblbee

Chobani

U.S. Navy

Autoliv

NASDAQ

American Express

Stratus Technologies

Labeyrie

GreenYard

Funding Date

Pre-Money Valuation

Post-Money Valuation

Amount Raised

Shares Authorized

Issuance Price

Dividend Rate

Liquidation Preferences

Liquidation Price

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This Collection includes B2B and B2C companies developing alternatives to animal-derived proteins, including plant-based meat, dairy alternatives, lab-grown or cultured meat, and fermented proteins.

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Private Equity

Oatly (NASDAQ: OLY) is a brand of plant-based, dairy-free products. The company’s patented enzyme technology copies nature’s own process and turns fiber-rich oats into nutritional liquid food that is designed for humans.

Name	Work History	Title	Status
Björn Öste	RSA Security	Founder	Current
Toni Petersson	Boblbee	Chief Executive Officer	Current
Mike Messersmith	Chobani, and U.S. Navy	President	Current
Christian Hanke	Autoliv, NASDAQ, American Express, Stratus Technologies, and PwC	Chief Financial Officer	Current
Bruno Claeys	Labeyrie, and GreenYard	Senior Vice President	Current

Name	Björn Öste	Toni Petersson	Mike Messersmith	Christian Hanke	Bruno Claeys
Work History	RSA Security	Boblbee	Chobani, and U.S. Navy	Autoliv, NASDAQ, American Express, Stratus Technologies, and PwC	Labeyrie, and GreenYard
Title	Founder	Chief Executive Officer	President	Chief Financial Officer	Senior Vice President
Status	Current	Current	Current	Current	Current

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