NuConomy aims to help companies better assess and understand website and social marketing performance with its free web analytics and optimization platform. NuConomy was specifically built to go beyond standard metrics and measure the rich interactions and social features of websites. Through NuConomy's engagement module, websites can understand each individual user's behaviors and engagement across content, brands and site features. Then, these insights are used to dynamically optimize their online presence, including advertising, and create 1:1 conversational marketing opportunities.NuConomy was founded in 2006 in Tel Aviv, Israel and is now headquartered in San Francisco, California. Its executive team is comprised of former Microsoft and Google leaders.