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nu3.de

Founded Year

2011

Stage

Acquired | Acquired

Total Raised

$17.47M

Valuation

$0000 

About Nu3

nu3 is a supplier of nutrients and supplements to the European market. Its portfolio of products is aimed at helping people to live healthier lives and to improve sporting performance. The company's online store makes managing nutrition a quick and simple process. nu3's team of sports scientists, physicians, and expert nutritionists is dedicated to providing products designed to improve overall well-being.

Nu3 Headquarter Location

Brueckenstr. 5

Berlin, D-10179,

Germany

+49 30 39743420

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Expert Collections containing Nu3

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Nu3 is included in 1 Expert Collection, including E-Commerce.

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E-Commerce

9,315 items

Latest Nu3 News

Mexican pet food company NU3 responds to top market trends

Dec 6, 2019

Grupo NU3 is launching new superpremium pet foods under its GrandPet line, responding to growing trends. Often, pet food companies in Mexico tend to stay on the same path and with the same product varieties that proved successful in the past. Innovation from these domestic manufacturers is not generally visible, as opposed to foreign companies, who are more likely to innovate. In this token, most foreign and local pet food product launches from 2015 to date have been premium and superpremium products . The rate of innovation for standard and economy-priced products is slower, as these varieties serve a different type of consumer. With the rise of the humanization trend in pet food, some companies are changing the rules, deciding to navigate to the route of innovation. This is the case of the Mexican pet food manufacturer Grupo NU3 , who has been growing steadily and understanding the key trends and opportunities the local market offers. New superpremium dry and wet pet foods In recent months, NU3 expanded its umbrella brand GrandPet, launching in 2019 the Back 2 Nature product line, a holistic grain- and gluten-free variety. Such a product portfolio is rich in animal protein, containing between 26% and 34% of raw protein content, depending on the dog’s breed and age, according to the company. In addition, it includes probiotics, vitamins and antioxidants. And, it competes directly with leading imported grain-free products, such as Blue Buffalo and others. Wet pet food in Mexico has remained unchanged in the past 10 years, with only two major brands dominating the standard-priced product segment. However, NU3 is contributing to expanding the alternatives within this category, launching a full range of superpremium wet dog food products under the umbrella brand Natural Gourmet. Such a product mix is also grain and gluten free. Lastly, among the latest innovations of the company, there is a complete product line of dehydrated treats and milk substitutes for newborns and puppies. Is it possible to compete in a crowded environment? Field research and accurate market information are two fundamentals of successful competition. Moreover, winning companies are demonstrating that combining boldness and business vision with the right information leads to an increase in market share. In a market with dozens of pet food brands with fair and even superior qualities, only the companies who read and implement the top trends can introduce new products that match producers’ capacities and consumers’ tastes. Grupo NU3 is a good example of this. Iván Franco is the founder of Triplethree International and has collaborated on hundreds of research projects for several consumer goods industries. He was granted the Global Consultant of the Year award by Euromonitor International and authored the book 17 Market Strategies for Growth (in Spanish).

  • When was Nu3 founded?

    Nu3 was founded in 2011.

  • Where is Nu3's headquarters?

    Nu3's headquarters is located at Brueckenstr. 5, Berlin.

  • What is Nu3's latest funding round?

    Nu3's latest funding round is Acquired.

  • How much did Nu3 raise?

    Nu3 raised a total of $17.47M.

  • Who are the investors of Nu3?

    Investors of Nu3 include Shop Apotheke, ALSTIN Capital, Lakestar, Project A Ventures, Davidson Technology Growth Debt and 3 more.

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