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Founded Year



Series A | Alive

Total Raised


Last Raised

$8.7M | 2 yrs ago


NOWATCH is a company that focuses on health tracking in the personal wellness industry. The company offers a wearable device and accompanying app that measure and provide feedback on stress, sleep, and activity, helping users understand and manage their wellbeing. The primary market for NOWATCH's products is individuals seeking to improve their personal health and wellness. It was founded in 2020 and is based in Amsterdam, Netherlands.

Headquarters Location

Prinsengracht 769

Amsterdam, 1017 JZ,




Research containing NOWATCH

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned NOWATCH in 1 CB Insights research brief, most recently on Sep 28, 2022.

Expert Collections containing NOWATCH

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

NOWATCH is included in 1 Expert Collection, including Digital Health.


Digital Health

10,804 items

The digital health collection includes vendors developing software, platforms, sensor & robotic hardware, health data infrastructure, and tech-enabled services in healthcare. The list excludes pureplay pharma/biopharma, sequencing instruments, gene editing, and assistive tech.

Latest NOWATCH News

Our favourite wearables & health tech from CES 2024

Jan 13, 2024

7 min read As CES 2024 concludes for another year, it’s an opportune moment to look back at the health and fitness gadgets that made their mark at the event in Las Vegas, which took place between January 9th and 12th. CES stands as the world’s most significant and influential technology event. For tech aficionados, it’s an unparalleled experience. Its closest counterpart is IFA, held annually in Berlin at the start of September. Historically, these expos have been pivotal in introducing technologies we now consider commonplace. This year, Fitbit, Fossil, and Xiaomi disappointed with no new announcements. Consistent with previous years, Apple did not participate. Nevertheless, wearables maintained a strong presence in 2024. The event sprawled across 2.75 million square feet, featuring over 2,000 exhibitors. These included manufacturers, developers, and suppliers of consumer technology hardware and content. The conference program boasted more than 1,000 speakers. It’s estimated that over 100,000 attendees visited the event. Here’s a glimpse of our top wearable tech picks from the Las Vegas showrooms. These are just a handful of our favorites. Our comprehensive coverage of CES 2024 can be found on this link . Amazfit Helio Ring Our top pick this year is the Amazfit Helio Ring , a product by Zepp Health, marking their first venture into the realm of smart rings. This device is specifically designed for athletes, focusing on optimizing recovery and enhancing performance. Unlike typical smart rings that mainly track sleep for the general public, the Helio Ring provides in-depth insights into both mental and physical conditions, a feature particularly beneficial for athletes. Amazfit Helio The Helio Ring’s standout feature is its ability to convert complex health data into a simple Readiness score. By monitoring sleep heart rate, HRV, breathing, and body temperature overnight, the ring, in conjunction with the Zepp App, calculates this score to help athletes decide whether to focus on training or recovery. This aids in planning workouts more effectively. The ring also offers comprehensive sleep and recovery tracking, including analysis of sleep quality, sleep stages, and sleep breathing quality. Additionally, it features EDA emotional monitoring, which assesses physical signs like hand sweat to indicate emotional stress. Mind you, this is not the only smart ring which made its appearance. Also there were RingConn with their excellent offering , along with Evie Ring, Velia Ring, YogiFi Ring and Dcare Ring. Its shaping up to be an exciting year for smart rings! Withings BeamO Next up on our list is the Withings BeamO , a groundbreaking health monitoring device that combines the futuristic vision of Star Trek with practical technology. BeamO allows users to perform a 4-in-1 health checkup, including body temperature, heart, and lung health, in under a minute. BeamO, the world’s 1st multiscope for revolutionary at-home checkups, was unveiled at #CES2024 — our booth has been packed with people and the awards just keep coming. If you couldn’t make it to CES or get through the crowds, here’s PM Livia Robic with a personal demo for you. The thing functions as a thermometer, ECG, oximeter, and stethoscope, using photoplethysmography (PPG) and electrodes for accurate readings. BeamO also features a non-contact temperature sensor and a digital stethoscope with a Piezoelectric disc for detailed heart and lung assessments. The data syncs with the Withings Health app, providing insights and enabling telehealth consultations. Priced at $249.95 the device is set to be available in June 2024. BeamO is recognized as a CES Innovations Award Honoree and represents a significant advancement in home health monitoring technology. Garmin Lily 2 Another standout device from CES 2024 is the Garmin Lily 2 , a successor to the original Garmin Lily launched in 2021. The Lily 2 retains the stylish and functional appeal of its predecessor but introduces several notable upgrades. It features an improved heart rate sensor, new fitness modes, and NFC payments. Garmin Lily 2 Design-wise, the model retains a classic round shape, but the Lily 2 upgrades the build to anodized aluminum for enhanced durability and sophistication. The Lily 2 also simplifies band switching with a more standard lug design. As before, there’s a TFT LCD with 16-level grayscale on-board. The Lily 2 stands out with its Gen 4 Elevate sensor, improving health and fitness tracking, and introduces NFC for contactless payments, a feature absent in the original Lily. Priced slightly higher than the original, the Lily 2 offers a blend of fashion, functionality, and fitness tracking, making it a compelling choice for those seeking a stylish, compact wearable. Garmin HRM-Fit Also among our favorite picks from CES 2024 is the Garmin HRM-Fit , a heart rate monitor specifically designed for women. Priced at $150, it offers a snug fit and is compatible with medium to high support sports bras, accommodating a variety of body types. Its design ensures stability and comfort during intense workouts, although it’s advised not to use it with certain types of bras like longline, front zip, and light support variants. Garmin HRM Fit Functionally, the HRM-Fit excels in providing precise heart rate data, surpassing the accuracy of wrist-based devices. It supports advanced workout tracking, including metrics like vertical oscillations, ground contact time, and stride length, crucial for detailed running form analysis. With a battery life of up to one year (based on daily one-hour usage) and water resistance up to 50 feet, it’s built for endurance and versatility. Nowatch hybrid Nowatch, a Dutch startup, has evolved from a mindful health tracker to a sophisticated hybrid smartwatch , showcased at CES 2024. The original Nowatch, known for its stress prediction using an electrodermal sensor (EDA), has now incorporated Chronos ‘timepiece faces’, adding the functionality of time display while maintaining its focus on mindfulness and stress awareness. Nowatch hybrid The AI Insights feature provides daily summaries and recommendations based on the wearer’s stress data, sleep, and activity stats. The design of Nowatch, featuring interchangeable discs made of polished metal and gemstones, emphasizes wearability and style. This evolution marks Nowatch’s journey in the wearable technology space, focusing on aesthetics, mindfulness, and a user-customizable experience. Ultrahuman Home Ultrahuman has introduced Ultrahuman Home at CES 2024, a device that tracks and enhances the health of living spaces. This innovative product extends Ultrahuman’s wearable tech expertise to environmental health monitoring. It provides insights into factors like artificial light, air quality, humidity, and noise levels, correlating them with individual lifestyle factors such as sleep and stress. Introducing Ultrahuman Home! It is a sleek yet powerful device that will provide insights on an individual's external environment including exposure to artificial light, air quality, humidity and noise levels. It’s a first for the wearable space to leverage home health data and… Ultrahuman Home offers a longitudinal view of environmental markers and their impact on health over time, featuring capabilities like natural light spectrum monitoring, PM detection, noise detection, humidity level monitoring, and blue light exposure monitoring. Set to launch on Kickstarter for USD $349, Ultrahuman Home represents a novel approach to integrating personal and environmental health monitoring. Momentum Sport Earbuds The Sennheiser Momentum Sport Earbuds , a result of the collaboration between Polar and Sennheiser, were also introduced at CES 2024. These earbuds combine Sennheiser’s renowned sound quality with Polar’s advanced fitness tracking technologies. They feature a semi-open design, active noise cancellation, and an anti-wind mode, making them ideal for outdoor activities. With an IP55 rating for moisture and dust resistance, they promise up to six hours of battery life. Sennheiser Momentum Sport Earbuds Unique to these earbuds is the integration of Polar’s Flow data analytics, which includes a photoplethysmography (PPG) heart rate sensor and a body temperature sensor for efficient workout planning. Priced at $329.95, they offer a comprehensive workout experience, combining high-quality audio with sophisticated fitness tracking.

NOWATCH Frequently Asked Questions (FAQ)

  • When was NOWATCH founded?

    NOWATCH was founded in 2020.

  • Where is NOWATCH's headquarters?

    NOWATCH's headquarters is located at Prinsengracht 769, Amsterdam.

  • What is NOWATCH's latest funding round?

    NOWATCH's latest funding round is Series A.

  • How much did NOWATCH raise?

    NOWATCH raised a total of $8.7M.

  • Who are the investors of NOWATCH?

    Investors of NOWATCH include Flow and Chris Hall.



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