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Founded Year



Seed VC | Alive

Total Raised


Last Raised

$6M | 2 yrs ago

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

+30 points in the past 30 days

About Novel

Novel is a company that focuses on customer retention in the ecommerce industry. It offers a modern retention platform that allows businesses to engage and reward their customers through Apple and Google wallet passes, push notifications, and loyalty programs. The company primarily serves the ecommerce industry. It was founded in 2021 and is based in New York, New York.

Headquarters Location

New York, New York, 10003,

United States


Novel's Products & Differentiators

    NFT Creation

    Import an existing collection or easily make a new one using the Novel Generator.


Research containing Novel

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Novel in 1 CB Insights research brief, most recently on Mar 14, 2023.

Expert Collections containing Novel

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Novel is included in 7 Expert Collections, including E-Commerce.



10,700 items

Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).



11,991 items

Companies in this collection build, apply, and analyze blockchain and cryptocurrency technologies for business or consumer use cases. Categories include blockchain infrastructure and development, crypto & DeFi, Web3, NFTs, gaming, supply chain, enterprise blockchain, and more.



2,821 items

Companies in this collection provide technology that enables consumers and businesses to pay, collect, automate, and settle transfers of currency, both online and at the physical point-of-sale.



8,122 items

Companies and startups in this collection provide technology to streamline, improve, and transform financial services, products, and operations for individuals and businesses.


Loyalty & Rewards Tech

178 items


Digital Content & Synthetic Media

1,708 items

The Digital Content collection includes companies that use technology to create, manage, and distribute digital content under all forms, including images, videos, audio, and text, among others.

Novel Frequently Asked Questions (FAQ)

  • When was Novel founded?

    Novel was founded in 2021.

  • Where is Novel's headquarters?

    Novel's headquarters is located at New York.

  • What is Novel's latest funding round?

    Novel's latest funding round is Seed VC.

  • How much did Novel raise?

    Novel raised a total of $6M.

  • Who are the investors of Novel?

    Investors of Novel include Roth Martin, Sugar Capital, Vaynerfund, Ulu Ventures, Lerer Hippeau and 3 more.

  • Who are Novel's competitors?

    Competitors of Novel include Gomu and 6 more.

  • What products does Novel offer?

    Novel's products include NFT Creation and 2 more.


Compare Novel to Competitors Logo operates as a developer of a digital asset nonfungible token (NFT) launch platform. Its platform handles collection homepage, minting integration, on-chain deployment, pre-sale access, metadata generation, marketplace royalties, reveal experience, and more. The company was founded in 2022 and is based in London, England.

Venly Logo

Venly provides solutions to integrate blockchain projects. The company offers a digital wallet, a marketplace for buying and selling non-fungible tokens (NFT), and a platform to create, manage, distribute, and secure non-fungible tokens (NFT). It was formerly known as Arkane Network. The company was founded in 2018 and is based in Willebroek, Belgium.


Crux focuses on artificial intelligence and decision-making for enterprises. The company offers an AI assistant that allows users to query complex databases using simple english commands, providing instant insights, recommendations, and actions. Crux primarily serves the enterprise sector. It was founded in 2022 and is based in San Francisco, California.

Portion Logo

Portion is a company focused on the intersection of art and technology, operating within the blockchain and digital collectibles industries. The company provides a platform for artists and collectors to connect, facilitating the sale, investment, and ownership of high-end NFT art, music, and collectibles with verified authenticity and tracked provenance. Portion primarily serves the digital art and collectibles sector. It was founded in 2016 and is based in New York, New York.

Bitski Logo

Bitski operates as a digital wallet as a service platform. It offers custom digital wallets integrated into the decentralized web. It allows users to keep their crypto assets secured with a username and re-settable password. It was founded in 2018 and is based in San Francisco, California.

NiftyKit Logo

NiftyKit is a no-code platform focused on the creation and management of Non-Fungible Tokens (NFTs) in the blockchain technology sector. The company provides services that enable creators and teams to convert their assets into digital collectibles, including artwork, music, and game assets, without the need for developer assistance. It was founded in 2020 and is based in San Diego, California.


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