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Founded Year

2020

Stage

Series A | Alive

Total Raised

$115.5M

Last Raised

$115.5M | 10 mos ago

About Nornorm

NORNORM provides subscription-based furniture-as-a-service (FaaS) solutions for new customers. It offers corporate and commercial furniture on a circular-financial model and presents furniture for the lounge, reception, workspace, dining, and more. The company was founded in 2020 and is based in Copenhagen, Denmark.

Headquarters Location

Bådsmandsstræde 19B

Copenhagen, 1407,

Denmark

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Expert Collections containing Nornorm

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Nornorm is included in 2 Expert Collections, including E-Commerce.

E

E-Commerce

10,875 items

Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).

H

Household Essentials & Pet

260 items

This collection includes companies developing household essentials- and pet-related products, including household cleaners, laundry detergents, paper goods, and pet food and accessories.

Latest Nornorm News

Ikea-backed Nornorm mulls move into Irish market

Sep 17, 2023

Company chaired by Skype co-founder Jonas Kjellberg operates what it calls a ‘furniture-as-a-service’ business model 01:00 Jonas Kjellberg, founder and chairman of Nornorm, said the company wants to extend the lifecycle of furniture from six to 20 years Nornorm, a Danish-headquartered start-up backed by Ikea which allows businesses to rent office furniture on a subscription basis, is weighing up a move into the Irish market. The company, which recently raised €110 million in funding led by Verdane, a specialist growth equity firm, and Ikea, operates what it calls a ‘furniture-as-a-service’ business model which seeks to bring an end to furniture ending up in landfill. Speaking to the Business Post at TechBBQ, a conference ...

Nornorm Frequently Asked Questions (FAQ)

  • When was Nornorm founded?

    Nornorm was founded in 2020.

  • Where is Nornorm's headquarters?

    Nornorm's headquarters is located at Bådsmandsstræde 19B, Copenhagen.

  • What is Nornorm's latest funding round?

    Nornorm's latest funding round is Series A.

  • How much did Nornorm raise?

    Nornorm raised a total of $115.5M.

  • Who are the investors of Nornorm?

    Investors of Nornorm include Verdane Capital, Philian Invest, Inter IKEA Finance and Jonas Kjellberg.

  • Who are Nornorm's competitors?

    Competitors of Nornorm include Beleco.

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Trusted by the world's smartest companies to:
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  • See competitors' playbooks
  • Stalk the smart money
  • Identify tomorrow's challengers
  • Spot growing industries
  • Kill analyst data work
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Compare Nornorm to Competitors

Beleco Logo
Beleco

Beleco is a marketplace for furniture rentals, giving people and companies the freedom to rent, rent-to-own, or buy their furniture, both new or secondhand.

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