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Founded Year



Series F | Alive

Total Raised




Last Raised

$540M | 1 yr ago



About Noom

Noom is a mobile health company that develops behavioral change programs that combine human coaches with personalized content to help people achieve their wellness goals. Users complete a questionnaire, download the Noom app and are paired with a dedicated health coach and customized content that evolves based on their needs.

Noom Headquarter Location

229 W. 28th Street 9th Floor

New York, New York, 10001,

United States


ESPs containing Noom

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Consumer & Retail / Grocery and Food

Companies in this market are building technologies to provide personalized diet and nutrition advice. Products offered by these companies include at-home blood tests and microbiome sequencing kits with mobile apps that recommend dietary supplements and digital coaches that guide users through nutritional plans.

Noom named as Leader among 6 other companies, including Foodsmart, Vivante Health, and FoodMarble.

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Expert Collections containing Noom

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Noom is included in 8 Expert Collections, including Unicorns- Billion Dollar Startups.


Unicorns- Billion Dollar Startups

1,163 items


Fitness Tech

1,303 items

This Collection includes startups developing software and technology to augment approaches to developing or maintaining physical fitness, including workout apps, wearables, and connected fitness equipment.


Wellness Tech

1,302 items

We define wellness tech as companies developing technology to help consumers improve their physical, mental, and social well-being. Companies in this collection play across a wide range of categories, including food and beverage, fitness, personal care, and corporate wellness.


Digital Health 150

150 items

2019's cohort of the most promising digital health startups transforming the healthcare industry



1,750 items


Digital Health

13,066 items

Technologies, platforms, and systems that engage consumers for lifestyle, wellness, or health-related purposes; capture, store, or transmit health data; and/or support life science and clinical operations. (DiME, DTA, HealthXL, & NODE.Health)

Noom Patents

Noom has filed 4 patents.

The 3 most popular patent topics include:

  • Free database management systems
  • Free groupware
  • Groupware
patents chart

Application Date

Grant Date


Related Topics




Groupware, NoSQL, Smartwatches, Free database management systems, Free groupware


Application Date


Grant Date



Related Topics

Groupware, NoSQL, Smartwatches, Free database management systems, Free groupware



Latest Noom News

Study suggests language matters when describing weight loss goals

Jun 18, 2022

A+ Washington [US], June 18 (ANI): A recent study by Annabell Ho at Noom, Inc. New York, United States, suggests that while setting a weight-loss goal, analytical language was associated with greater weight loss success and a lower likelihood of attrition. The findings of the study were published in the open-access journal PLOS Digital Health. Outcomes for behavioural interventions treating obesity vary widely, with some individuals dropping off the program before they receive the full intervention. Yet the factors contributing to attrition or weight loss are poorly understood. To better understand how language may affect weight loss and program attrition, researchers conducted a retrospective study of 1,350 Noom Weight – an app-based weight management program – users who paid to participate in a 16-week program. Each participant set an initial goal and interacted with a coach to provide more detail about their weight loss goals. The researchers then analyzed the language using an automated text analysis program and calculated weight loss as well as weight loss and the dropout rate by analyzing program activity data. The authors found that in goal striving conversations, such as talking to a coach about efforts to pursue a goal, analytical versus present-focused language was associated with greater weight loss and a lower likelihood of attrition. While these findings may be useful, the study did not examine other related variables, for example, the effects of education level or English proficiency on goal-setting language. Future studies should focus on the factors mediating the relationship between language and outcomes to confirm exactly why analytical language is helpful. According to the authors, “Our results are among the first to identify individuals’ language, which has not been studied much previously, as relevant and informative for understanding weight loss and dropout. This raises directions for future research to improve intervention development and ascertain whether language is informative in other lifestyle behaviour change interventions.” Ho added, “Using analytical language, for example analyzing what’s important and why predicts more weight loss and less program attrition on a digital weight loss program. On the other hand, using words that are more self-focused or present-focused like ‘I’ and ‘me’ predict less weight loss and more attrition.” (ANI) This report is auto-generated from ANI news service. ThePrint holds no responsibility for its content. Subscribe to our channels on YouTube & Telegram Why news media is in crisis & How you can fix it India needs free, fair, non-hyphenated and questioning journalism even more as it faces multiple crises. But the news media is in a crisis of its own. There have been brutal layoffs and pay-cuts. The best of journalism is shrinking, yielding to crude prime-time spectacle. ThePrint has the finest young reporters, columnists and editors working for it. Sustaining journalism of this quality needs smart and thinking people like you to pay for it. Whether you live in India or overseas, you can do it here .

Noom Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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Noom Rank

  • When was Noom founded?

    Noom was founded in 2006.

  • Where is Noom's headquarters?

    Noom's headquarters is located at 229 W. 28th Street, New York.

  • What is Noom's latest funding round?

    Noom's latest funding round is Series F.

  • How much did Noom raise?

    Noom raised a total of $627.8M.

  • Who are the investors of Noom?

    Investors of Noom include Samsung Ventures, RRE Ventures, Sequoia Capital, Temasek, Oak HC/FT Partners and 25 more.

  • Who are Noom's competitors?

    Competitors of Noom include Simone Health, Omada Health, Found, Oviva, Calibrate, Sweetch Health, Intellhealth, Vida Health, Virta Health, Wellory and 16 more.

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