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NJOY company logo
CONSUMER PRODUCTS & SERVICES | Tobacco
njoy.com

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Founded Year

2006

Stage

Unattributed - VI | Alive

Total Raised

$578.14M

Last Raised

$4.99M | 7 mos ago

About NJOY

NJOY develops electronic cigarettes. The company offers a variety of rechargeable and non-rechargeable electronic cigarette products made for adult smokers. These products provide nicotine and rich tobacco and menthol flavor without smoke or odor, and cost less than traditional cigarettes to use.

NJOY Headquarter Location

155 6th Avenue 2nd Floor

New York, New York, 10013,

United States

833-275-6569

Latest NJOY News

States Urged to Act in Absence of FDA Action on Majors

Sep 10, 2021

States Urged to Act in Absence of FDA Action on Majors Photo: steheap The Campaign for Tobacco-Free Kids (CTFK) is urging U.S. states and cities to step up their efforts to eliminate all flavored nicotine products, including e-cigarettes, in the wake of the Food and Drug Administration’s failure to rule on the premarket tobacco product applications (PMTAs) of market leaders Juul, Vuse, NJOY, Blu, and Logic by yesterday’s deadline. On Sept. 9, the FDA announced it had denied market access to nearly 1 million electronic nicotine delivery devices owned primarily by smaller vapor companies. At the same time, the agency indicated it would require more time to process the remaining PMTAs, including those submitted by Juul Labs, BAT, NJOY, Imperial Brands and Japan Tobacco International, which account for the lion’s share of U.S. e-cigarette sales. Juul alone has a U.S. market share of more than 40 percent. “The FDA will leave our kids at risk unless it acts quickly on the remaining applications, including for products like Juul that have driven the youth e-cigarette epidemic, and eliminates all flavored e-cigarettes, including menthol-flavored products that are widely used by kids,” wrote CTFK President Matthew L. Myers in a statement . “Every day these products remain on the market, our kids remain in jeopardy.” The FDA’s failure to act on the market leaders is remarkable given that the agency had previously indicated it would prioritize those brands while processing marketing applications. Decisions on the bestselling brands would likely have the greatest impact on public health, the agency explained in earlier communications. The failure also raises legal questions, considering that the Sept. 9 deadline was ordered by a court following litigation from public health groups, including the CTFK. The CTFK indicated if the FDA does not decide on major application soon it would return to court to have the court enforce its order requiring the FDA to begin removing unauthorized products.

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Expert Collections containing NJOY

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

NJOY is included in 4 Expert Collections, including Vice Tech Startups.

V

Vice Tech Startups

102 items

Startups that focused on sex, gambling, smoking, and on-demand alcohol delivery.

C

Consumer Hardware

2,912 items

C

Consumer Packaged Goods ( CPG )

4,148 items

S

Smart Home & Consumer Electronics

1,082 items

This Collection includes companies developing smart home devices, wearables, home electronics, and other consumer electronics.

NJOY Patents

NJOY has filed 37 patents.

The 3 most popular patent topics include:

  • Graphical projections
  • Technical drawing
  • Amines
patents chart

Application Date

Grant Date

Title

Related Topics

Status

6/13/2019

6/1/2021

Graphical projections, Technical drawing, Light machine guns, Cephalopod zootomy, Cuttlefish

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6/13/2019

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6/1/2021

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Related Topics

Graphical projections, Technical drawing, Light machine guns, Cephalopod zootomy, Cuttlefish

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Status

Grant

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NJOY Web Traffic

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NJOY Rank

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