About Nielsen - Advanced Video Advertising Business
Nielsen (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen's Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content - video, audio, and text - is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers a global view of retail performance measurement.On March 1st, 2021, Nielsen - Advanced Video Advertising Business was acquired by Roku. The terms of the transaction were not disclosed.