Predict your next investment

INTERNET | Internet Software & Services / Advertising, Sales & Marketing
newzmate.com

See what CB Insights has to offer

Stage

Acquired | Acquired

Total Raised

$370K

About Newzmate

Newzmate is a content marketing cloud that helps online media companies to personalize their audience experience, automate content delivery and increase revenue.

Newzmate Headquarter Location

ul. Wawelska 14

Warsaw, 02-061,

Poland

Latest Newzmate News

Ukraine Startup Newzmate Launches Traqli Button To Let Readers Follow News Stories – TechCrunch

Nov 26, 2018

Newzmate , a Kiev, Ukraine-based startup that develops semantic data analysis, aggregation and recommendation services, has launched its latest product. “ Traqli ” is a button (and service) that publishers can install to enable readers to keep track of news stories and story updates. It’s one-part news “follow” button, and one-part recommendation engine since, using its own semantic analysis and algorithms, related stories are sent to readers in a Traqli email digest. Once a publisher has aded the Traqli widget to its site, readers can choose to track any article by clicking on the “traq” button. Traqli then automatically consolidates related news and sends it to a user by old-fashioned email — although an app for mobiles and tablets seems like an obvious next step. For publishers, Traqli is designed to foster closer relationships between a publication’s brand and their audience by encouraging readers to stay longer and return more often. In addition — and this points to a potential revenue model — Traqli can be used as a targeted marketing tool, whereby advertisers and marketers can take advantage of the segmentation provided by the Traqli widget and technology, which sorts visitors by their interests. In other words, by targeting the interest-graph that Newzmate aims to build. On the personalisation and content recommendation side, competitors include Outbrain, Taboola, and Gravity, but these tend to focus on engagement when the reader is already visiting a content site. Visitors coming from Traqli recommendations mean that publications/blogs are getting readers who have demonstrated interest in a story, and are not necessarily a current or even recent reader. Newzmate is backed by the Ukranian incubator Happy Farm .

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

CB Insights uses Cookies

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.