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Newland America

Founded Year


About Newland America

Newland America specializes in auto-identification and data capture technologies within the AIDC industry. The company offers a range of products including barcode scanners, mobile terminals, interactive kiosks, and OEM & ODM services for various form factors and performance needs. Newland America's solutions cater to sectors such as retail & hospitality, transportation & logistics, manufacturing, healthcare, and public services. It was founded in 2008 and is based in Naples, Florida.

Headquarters Location

999 Vanderbilt Beach Rd Suite 200

Naples, Florida, 34108,

United States

510-490 3888



Expert Collections containing Newland America

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Newland America is included in 1 Expert Collection, including Conference Exhibitors.


Conference Exhibitors

5,302 items

Latest Newland America News

2D Barcode Reader Market to Reach $12.7Bn by 2028 at 8.7% CAGR with Logistics and E-commerce Segment Driving Growth During 2023–2028 | The Insight Partners

Jul 12, 2023

Companies Covered Adesso Inc, Cognex Corp, Newland Auto-ID Tech Co Ltd, Honeywell International Inc, Keyence Corp, OMRON Corp, Guangzhou Netum Electronic Technology Co Ltd, Datalogic SpA, Zebex Industries Inc, Zebra Technologies Corp Browse key market insights spread across 148 pages with 56 lists of tables & 71 lists of figures from the report, "2D Barcode Reader Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Product Type (Handheld and Fixed) and Application (Warehousing & Logistics, Pharmaceuticals, E-commerce & Retail, and Others)" in detail along with the table of contents: With the rise in industrialization and globalization, several industries such as healthcare, warehousing, automotive, and retail are adopting various solutions to simplify their workflow and reduce their downtime to stand out in the market. A 2D barcode reader is widely used to encode product information stored in the barcodes. It helps reduce error rates and improve operational efficiency in end-user industries. In addition, 2D readers can store more data compared to 1D readers, which enables fast data access. Due to all these advantages, the demand for 2D barcode readers is increasing. Hence, market players are launching new products with additional features to attract potential customers of 2D barcode readers and increase their revenues and sales. For instance, in October 2020, RTscan unveiled RTX200: NFC barcode Reader with a Wi-Fi interface. This reader can read 1D/2D barcodes and support Wi-Fi communications. New product launches with innovative features attract potential buyers, propelling the 2D barcode reader market growth. The Middle East & Africa (MEA) 2D barcode reader market share is segmented into Saudi Arabia, South Africa, the UAE, and the Rest of MEA. In the MEA, the rise in disposable income contributed to the growth in large-scale retail outlet chains and e-commerce. This has increased logistics and warehousing operations, which further generates a high demand for automated solutions to manage activities associated with logistics, transportation, and warehouses. The UAE's strong e-commerce sales are propelling the country's need for warehousing. Under Vision 2030, Saudi Arabia is investing heavily in the logistics sector, which is expected to hold 30% of the country’s economy by 2030. Thus, the investment in logistic sector and e-commerce sales in MEA countries are a few factors propelling the need for 2D barcode readers, contributing to the 2D barcode reader market growth. Global 2D Barcode Reader Market: COVID-19 Overview The COVID-19 outbreak considerably impacted the global economy during its peak in Q1 and Q2 of 2020, and the crisis has hampered business activities in various industries. Governments of several countries imposed stringent regulations on human mobilization and trade bans. The global economy witnessed a paradigm shift toward work-from-home culture and a change in consumer buying behavior, such as increased online shopping. As a result, many customers started to shop online, significantly increasing the use of 2D barcode readers, fueling the growth of the 2D barcode reader market. Inquiry Before Purchase: Global 2D Barcode Reader Market: Product Type Overview Based on product type, the global 2D barcode reader market share is segmented into handheld and fixed. Fixed-mount image-based barcode readers are used to scan products hand-free and get the packages moving while the reader scans the barcode. These barcode readers have advanced technology, modularity, and processing power. A few benefits of fixed mount 2D barcode readers are increased throughput and productivity, ergonomic features, less maintenance and replacement costs, and handling a variety of logistics applications. Throughput can be easily increased with fixed barcode readers by eliminating the repetitive motion of picking up and putting down the handheld readers. All these benefits of fixed 2D barcode readers make them a preferred choice for difficult manufacturing and logistics applications. Global 2D Barcode Reader Market: Competitive Landscape and Key Developments Adesso Inc, Cognex Corp, Newland Auto-ID Tech Co Ltd, Honeywell International Inc, Keyence Corp, OMRON Corp, Guangzhou Netum Electronic Technology Co Ltd, Datalogic SpA, Zebex Industries Inc, and Zebra Technologies Corp. are among the key 2D barcode reader market players profiled in the study. In March 2023, Newland AIDC launched BS80 companion scanner, BS50 Glove scanner, and BS30 Badge scanner. These new products will help the company boost scanning performance. In June 2022, Zebra Technologies, a global leader in enterprise technology solutions, completed its acquisition of Matrox Imaging, a developer of advanced machine vision components, software, and systems. This move expands Zebra's offerings in the automation and vision technology solution space, following the recent launch of its fixed industrial scanning and machine vision portfolio and the acquisitions of Adaptive Vision and Fetch Robotics. Buy Premium Copy of 2D Barcode Reader Market Growth Report (2023-2028) at: Go through further research published by The Insight Partners: (Purchase with 10% Instant Discount): Barcode Software Market - The barcode software market was valued US$ 649.07 million in 2020, it is estimated to grow at a CAGR of 7.1% from 2020 to 2027. Passport Reader Market - The passport reader market size was valued at US$ 212.40 million in 2022 and is projected to reach US$ 310.17 million by 2028; it is expected to grow at a CAGR of 6.5% from 2022 to 2028.

Newland America Frequently Asked Questions (FAQ)

  • When was Newland America founded?

    Newland America was founded in 2008.

  • Where is Newland America's headquarters?

    Newland America's headquarters is located at 999 Vanderbilt Beach Rd, Naples.



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