Missing: NewChannel's Product Demo & Case Studies
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Latest NewChannel News
Aug 6, 2020
Manchester-based fast fashion brand Missguided is to feature in a newChannel 4 behind-the-scenes documentary. The four-part ‘Inside Missguided’ series will explore the “dizzyinggrowth and frenzied expansion” of the online fashion retailer, revealingthe day-to-day workings of a fashion brand, as well as what it is like fortheir young, female-dominated workforce. Nitin Passi, the company’s owner, announced the news on Instagram: “Lastyear I decided to allow a camera crew to come to our HQ to film anunfiltered, see-us-as-we-are view of the passion, hustle and madness thathappens behind the four walls that are Missguided. “There are four episodes in the series and they'll all be available tobinge-watch after the first one airs. I said it was unfiltered, hence afterthe 10pm watershed!” Passi transformed his online website from zero turnover to over 200million a year. But after eight years of enormous success, Missguided lost26 million pounds in 2017/2018. The series, Channel 4 states will followthe brand as they “double down their efforts and attempt a glitzy comeback– spending more than ever before to bring the business back to glory in2019”. The show will follow the brand as they open marquee stores, sealmulti-million-pound collaboration deals with A-list celebrities andcontinuing “to do battle with its fashion house rivals”. Produced by Pulse Films, ‘Inside Missguided’ will begin to air August 12at 10pm, with all episodes available to watch online after the first airs. Missguided isn’t the first fashion brand to be the subject of adocumentary, last year fellow Manchester-based e-tailer In The Stylefeatured in a six-episode fly-on-the-wall style BBC documentary, coveringcollaboration launches with influencers and events. Images: courtesy of Channel 4 Video: Channel 4, via YouTube
NewChannel Frequently Asked Questions (FAQ)
When was NewChannel founded?
NewChannel was founded in 1996.
Where is NewChannel's headquarters?
NewChannel's headquarters is located at 1900 Broadway, Redwood City.
What is NewChannel's latest funding round?
NewChannel's latest funding round is Acquired.
How much did NewChannel raise?
NewChannel raised a total of $63.38M.
Who are the investors of NewChannel?
Investors of NewChannel include LivePerson, Riverside Management Group, Eos Partners, RRE Ventures, Nexus Group and 7 more.
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