Feb 25, 2022

| Technavio News provided by Share this article Share this article NEW YORK, Feb. 25, 2022 /PRNewswire/ -- The social media analytics market in MEA  is set to grow by USD 613.37 million between 2021 and 2026, progressing at a CAGR of 24.28% during the forecast period. The report provides a holistic update, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis. Buy our full report to understand the current market scenario, exact market size, growth potential, and YOY growth rates. Technavio has announced its latest market research report titled Social Media Analytics Market in MEA by End-user and Application - Forecast and Analysis 2022-2026 The market is driven by the growing availability and complexity of data. The rising adoption of smart devices and the internet has resulted in an increase in the volume of data. Data formats such as customer reviews, feedback, and social posts are not well structured. The analysis of such data is both tedious and complicated even for a simple computer program. Thus, enterprises are adopting smart techniques using the latest technologies such as machine learning and artificial intelligence to capture huge amounts of data in a convenient way and improve their services and business operations. This has increased the scope for social media analytics, which is driving the growth of the market. In addition, the rising penetration of smartphones and the increasing number of social media users in the MEA will further accelerate the growth of the market. However, the shortage of skilled professionals and the lack of awareness of the various capabilities of the social media analytics tools might reduce the growth potential in the market. The social media analytics market in MEA analysis includes end-user and application segments and geographic landscape. By end-users, the retail segment will have the largest share of the market. The segment is driven by the increasing use of social media channels by enterprises to create brand awareness, connect with target audiences, and create product buzz. The market growth in the segment will be significant during the forecast period. Similarly, by application, the customer benchmarking segment will occupy the largest share of the market. Benchmarking is widely adopted by enterprises to compare business processes and key performance indicators with industry best practices and other company's best practices. This is one of the major factors driving the growth of the segment. This report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters. The social media analytics market in MEA covers the following areas:   5.2 Comparison by Application    5.3  Customer benchmarking - Market size and forecast 2021-2026    Exhibit 23:  Customer benchmarking - Market size and forecast 2021-2026 ($ million)   Exhibit 24:  Customer benchmarking - Year-over-year growth 2021-2026 (%)   5.4  Product enhancement - Market size and forecast 2021-2026    Exhibit 25:  Product enhancement - Market size and forecast 2021-2026 ($ million)   Exhibit 26:  Product enhancement - Year-over-year growth 2021-2026 (%)   5.5  Analyzing marketing techniques - Market size and forecast 2021-2026    Exhibit 27:  Analyzing marketing techniques - Market size and forecast 2021-2026 ($ million)   Exhibit 28:  Analyzing marketing techniques - Market size and forecast 2021-2026 ($ million)   5.6  Others - Market size and forecast 2021-2026    5.6  Others - Market size and forecast 2021-2026      Exhibit 29:  Others - Year-over-year growth 2021-2026 (%)   5.7  Market opportunity by Application    Exhibit 30:  Market opportunity by Application 6. Market Segmentation by End-user    6.1 Market segments   6.2  Comparison by End-user    6.3  Retail - Market size and forecast 2021-2026    Exhibit 33:  Retail - Market size and forecast 2021-2026 ($ million)   Exhibit 34:  Retail - Year-over-year growth 2021-2026 (%)   6.4  Government - Market size and forecast 2021-2026    Exhibit 35:  Government - Market size and forecast 2021-2026 ($ million)   Exhibit 36:  Government - Year-over-year growth 2021-2026 (%)   6.5  Media and entertainment - Market size and forecast 2021-2026    Exhibit 37:  Media and entertainment - Market size and forecast 2021-2026 ($ million)   Exhibit 38:  Media and entertainment - Year-over-year growth 2021-2026 (%)   6.6  Travel - Market size and forecast 2021-2026    Exhibit 39:  Travel - Market size and forecast 2021-2026 ($ million)   Exhibit 40:  Travel - Year-over-year growth 2021-2026 (%)   6.7  Others - Market size and forecast 2021-2026    Exhibit 41:  Others - Market size and forecast 2021-2026 ($ million)   Exhibit 42:  Others - Year-over-year growth 2021-2026 (%)   6.8  Market opportunity by End-user    Exhibit 43:  Market opportunity by End-user 7. Customer Landscape    Exhibit 50:  Market positioning of vendors   10.3  Adobe Inc.   Exhibit 52:  Adobe Inc. - Business segments   Exhibit 53:  Adobe Inc. - Key news   Exhibit 54:  Adobe Inc. - Key offerings   Exhibit 55:  Adobe Inc. - Segment focus   10.4  Audiense Ltd.    Exhibit 57:  Audiense Ltd. - Product and service   Exhibit 58:  Audiense Ltd. - Key offerings   10.5  GoodData Corp.   Exhibit 60:  GoodData Corp. - Product and service   Exhibit 61:  GoodData Corp. - Key offerings   10.6  International Business Machines Corp.    Exhibit 62:  International Business Machines Corp. - Overview   Exhibit 63:  International Business Machines Corp. - Business segments   Exhibit 64:  International Business Machines Corp. - Key offerings   Exhibit 65:  International Business Machines Corp. - Segment focus   10.7  NetBase Solutions Inc    Exhibit 67:  NetBase Solutions Inc - Product and service   Exhibit 68:  NetBase Solutions Inc - Key offerings`   10.8  Oktopost Technologies Inc.    Exhibit 70:  Oktopost Technologies Inc. - Product and service   Exhibit 71:  Oktopost Technologies Inc. - Key offerings   10.9  Oracle Corp.    Exhibit 73:  Oracle Corp. - Business segments   Exhibit 74:  Oracle Corp. - Key offerings   Exhibit 75:  Oracle Corp. - Segment focus   10.10  quintly GmbH    Exhibit 77:  quintly GmbH - Product and service   Exhibit 78:  quintly GmbH - Key offerings   10.11  Salesforce.com Inc.    Exhibit 80:  Salesforce.com Inc. - Product and service   Exhibit 81:  Salesforce.com Inc. - Key offerings   10.12  Sprout Social Inc.     Exhibit 83:  Sprout Social Inc.  - Product and service   Exhibit 84:  Sprout Social Inc.  - Key offerings 11. Appendix    11.1.1 Market definition About Us Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios. Contact