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Narrative Science

Founded Year



Acquired | Acquired

Total Raised


About Narrative Science

Narrative Science creates software that writes stories from data to drive understanding and results. Its technology is powered by artificial intelligence and automatically turns data into easy-to-understand reports. It is based in Chicago, Illinois. On November 15th, 2021, Narrative Science was acquired by Salesforce. The terms of the transaction were not disclosed.

Headquarters Location

1 North Dearborn Suite 700

Chicago, Illinois, 60602,

United States


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Research containing Narrative Science

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Narrative Science in 2 CB Insights research briefs, most recently on May 18, 2022.

Expert Collections containing Narrative Science

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Narrative Science is included in 6 Expert Collections, including Regtech.



1,341 items

Technology that addresses regulatory challenges and facilitates the delivery of compliance requirements in FIs. Regulatory technology helps FIs and regulators address challenges ranging from traditional compliance and risk management to data reporting and transmission.


AI 100

99 items



379 items

Startups providing solutions to banks to automate processes and operations.


Market Research & Consumer Insights

717 items

This collection is comprised of companies using tech to better identify emerging trends and improve product development. It also includes companies helping brands and retailers conduct market research to learn about target shoppers, like their preferences, habits, and behaviors.


Artificial Intelligence

10,393 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.


Digital Content & Synthetic Media

456 items

The Synthetic Media collection includes companies that use artificial intelligence to generate, edit, or enable digital content under all forms, including images, videos, audio, and text, among others.

Narrative Science Patents

Narrative Science has filed 74 patents.

The 3 most popular patent topics include:

  • Natural language processing
  • Artificial intelligence
  • Computational linguistics
patents chart

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Latest Narrative Science News

Salesforce Tableau 2023.1 uses AI to bring data stories to life

Mar 15, 2023

Image Credit: Noam Galai/Getty Images Data can be complicated to collect and it is often even more complex to understand in a way that brings a business value. Salesforce’s Tableau business unit today announced the 2023.1 release of its enterprise platform known as Tableau Server, which can run on-premises or in an organization’s own virtual private cloud deployment. Tableau is generally used as a data analytics technology that helps users get insights from data. The new 2023.1 update integrates enhanced features to help organizations connect to data including a data mapping feature that has been designed to make it easier to execute analytics on any data source. There is now also a deeper integration with Salesforce’s Slack messaging application in a bid to help users benefit from data analytics directly within Slack. Telling ‘stories’ with AI Connecting to data analytics is one thing, but actually being able to understand what the data actually means is another. That’s where Tableau is leaning on artificial intelligence (AI) to make a difference. With the enhanced Data Stories feature, AI is used to create an explanation that Tableau refers to as a “story” about what the data means. This AI feature, while based on a series of foundational AI technologies, does not currently use the Einstein GPT generative AI technology that Salesforce announced earlier this month. Tableau Server 2023.1 benefits from AI capabilities derived from Saleforce Einstein, without the GPT integration. Among those capabilities is one called “Explain” that helps to explain not just what happened with data, but also what didn’t happen, Francois Ajenstat, chief product officer at Tableau, told VentureBeat. Tableau Server also has an Einstein AI feature called “Ask” (again, not GPT based), that provides an NLP-based query engine for users to ask natural language queries about data and get a response back. “At the end of the day, what Tableau is all about is helping people see and understand data,” Ajenstat said. “It’s a simple mission, but actually it’s one we believe that’s really really important.” NLP acquisition by Salesforce plays role Tableau has always provided its users with dashboards to help visualize data trends. While the saying goes that “a picture is worth a thousand words,” that’s not always true, especially when users are just looking at a picture of a line graph without any context. “Data Stories writes the whole story about what the data says; instead of giving a picture, it actually writes the full story and it is fully interactive,” Ajenstat said. Ajenstat explained that the core technology that helps enable the Data Stories feature came to Tableau via the acquisition of privately-held startup Narrative Science in December 2021. Narrative Science had been working on natural language processing (NLP) capabilities for data, which Tableau has since extended and now integrated into its platform. The NLP technology that Tableau uses for Data Stories has been specifically designed for math and data analytics. As a company, Salesforce has pledged to integrate generative AI across its various divisions under the banner Einstein GPT. That integration hasn’t come yet to Tableau, but it will in the future according to Ajenstat. He emphasized, however, that the NLP engine that powers Data Stories is a better first step for AI than starting off with something like a GPT-based generative AI engine. “GPT doesn’t really understand math or data analytics,” he said. “The engine we have now is trained and it knows how to write about data in particular.” The addition of Einstein GPT on top of the existing Tableau NLP-based AI in the future will bring a different experience for users. Ajenstat said the goal for the in-progress Einstein GPT work for Tableau will be to simplify the Data Stories analysis and summarize it to make it even more approachable for business analysts. No time to Slack off Tableau Server 2023.1 also brings a more integrated approach for Slack messaging as well. Ajenstat said that previously, users could set up Tableau to send an alert to a Slack channel, based on data thresholds or key performance indicators (KPIs). With the new integration, users can stay inside Slack to query data and get analytics results. “We want to integrate analytics into the workflow,” he said. “The reason for this integration journey is to keep people where they work and bring Tableau in that environment.” VentureBeat's mission is to be a digital town square for technical decision-makers to gain knowledge about transformative enterprise technology and transact. Discover our Briefings. Sign up for VB Daily Want must read news straight to your inbox?

Narrative Science Frequently Asked Questions (FAQ)

  • When was Narrative Science founded?

    Narrative Science was founded in 2010.

  • Where is Narrative Science's headquarters?

    Narrative Science's headquarters is located at 1 North Dearborn, Chicago.

  • What is Narrative Science's latest funding round?

    Narrative Science's latest funding round is Acquired.

  • How much did Narrative Science raise?

    Narrative Science raised a total of $49.37M.

  • Who are the investors of Narrative Science?

    Investors of Narrative Science include Salesforce, Paycheck Protection Program, Sapphire Ventures, Jump Capital, Battery Ventures and 7 more.

  • Who are Narrative Science's competitors?

    Competitors of Narrative Science include AX Semantics and 6 more.

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Arria NLG develops and commercializes Natural Language Generation (NLG) - the technology that brings data to life by generating instant plain English narratives from complex Data streams. The company transforms complex data streams into plain language narratives that are written, as if by expert engineers in the field, inconsistent language appropriate to the reader, in the reader's native tongue.

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AX Semantics

AX Semantics builds software that interprets data with the help of rule-based, natural language text generation software and turns it into meaningful, personalized content that seems human and natural. AX Semantics’ natural language generation (NLG) software powered by AI and natural language processing (NLP) effortlessly creates content that can populate an entire website, fill a news section with earnings reports, generate descriptions for retail items in e-commerce catalogs, produce social media content, and create easy-to-read weather reports.

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vPhrase offers a tool Phrazor operates as a reporting automation and business intelligence platform. It provides the elimination of data misinterpretation, data storytelling, analytics, pre-built reporting templates, and more. The primary clients are banking, finance, media & entertainment, retail, and logistics. It was formerly known as Phrazor. founded in 2015 and is based in New York, New York.

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ThoughtSpot is a modern analytics cloud company that creates a fact-driven world with an easy-to-use analytics platform. Through its platform, users can leverage natural language search and AI to find data insights on Live Analytics. Companies can put modern data stacks in the hands of employees, extend the value of data to partners and customers, and automate entire business processes. With ThoughtSpot’s developer-friendly platform, ThoughtSpot Everywhere, customers can bring the Modern Analytics Cloud to their products and services. The company was founded in 2012 and is based in Mountain View, California.

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