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narrativ.com

Founded Year

2015

Stage

Unattributed VC | Alive

Total Raised

$9M

Last Raised

$6M | 2 yrs ago

About Narrativ

Narrativ offers an AI powered platform that transforms data into organic ads.

Narrativ Headquarter Location

335 Madison Avenue

New York, New York, 10017,

United States

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Research containing Narrativ

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned Narrativ in 1 CB Insights research brief, most recently on Aug 27, 2020.

Expert Collections containing Narrativ

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Narrativ is included in 1 Expert Collection, including Artificial Intelligence.

A

Artificial Intelligence

9,051 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.

Narrativ Patents

Narrativ has filed 2 patents.

The 3 most popular patent topics include:

  • Computer libraries
  • Computer network security
  • Computer security
patents chart

Application Date

Grant Date

Title

Related Topics

Status

6/30/2020

11/9/2021

Computer network security, Computer libraries, Network protocols, Domain name system, Computer security

Grant

Application Date

6/30/2020

Grant Date

11/9/2021

Title

Related Topics

Computer network security, Computer libraries, Network protocols, Domain name system, Computer security

Status

Grant

Latest Narrativ News

7 women entrepreneurs under 40 to watch in 2021, according to investors, founders, and executives

Nov 25, 2020

Business Insider An icon in the shape of a person's head and shoulders. It often indicates a user profile. Log In US Edition Registration on or use of this site constitutes acceptance of our Close icon Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification. Good Touchland; The Narrativ Company, Inc.; Super Juicy; Roybi Inc.; Shayanne Gal/Business Insider This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Business Insider asked investors, founders, CEOs, and other leaders to nominate the women they believe are spearheading change in their industries, overcoming obstacles, and worth keeping an eye on in the new year. These seven top choices work in a variety of fields, including tech, media, food and beverage, and healthcare. The leaders include Shirley Chen, founder and CEO of media tech company Narrativ, Ingrid Murra, founder and CEO of orthodontic care company Two Front, and Andrea Lisbona, founder and CEO of Touchland, a company reimagining hand sanitizing. The pandemic has been particularly challenging for working women. The 19th, a nonprofit newsroom covering gender and politics, found that four times as many women as men — numbering 865,000 — left the workforce in September. But this difficult reality hasn't stopped some women leaders from overcoming the odds. Business Insider vetted 117 nominations from investors, founders, partners, CEOs, and other industry leaders across a wide range of fields, including technology, food and beverage, education, healthcare, and consumer goods, for women entrepreneurs under 40 to watch this coming year, and selected the following seven standout women who are succeeding at a time when many of their competitors have failed. The power players are listed in no particular order. Shirley Chen, founder and CEO of Narrativ, 32 Shirley Chen. The Narrativ Company, Inc. Shirley Chen launched media technology company Narrativ in 2015. The idea for Narrativ came from Chen's experience as a McKinsey consultant working with top media brands and looking at customer acquisition costs. This led her to realize that the most cost-effective means of acquiring new customers came when publishers reviewed their products and included an affiliate link, but she recognized there were two caveats: scaling was incredibly manual, and content was often filled with broken links. So, Chen told Business Insider, she started to run the numbers: Building a functioning market in commerce content represented a multibillion-dollar opportunity. Artificial intelligence could find and repair broken links and update prices, transforming content at scale — and on that insight, Narrativ was born. Chen's vision has enabled Narrativ's customers, which include Best Buy, Samsung, and Ulta Beauty, to tap into $40 billion of annual consumer spend. The company reported having achieved more than $33 billion in retail transactions while mapping over 100 million products. Narrativ has also delivered $600 million in partner revenue and enabled brands to reach more than one billion shoppers this year, according to Chen. Chen explained that Narrativ's technology enables other brands and retailers to be a critical alternative to Amazon for experts who make product recommendations — from The New York Times to YouTube creators — in a time where the ecommerce giant announced huge reductions in the commission rates used by its popular affiliate program. Narrativ's link tech changes the destiny of a click in real time, which makes it possible for publishers to diversify their affiliate links, avoid dependency on a single retailer, and maximize their revenue opportunities. Chen said she's committed to tackling diversity in tech head on by employing a company made up of 50% women and 60% people of color. Susan Lyne, managing partner at BBG Ventures , which grew out of the #BUILTBYGIRLS initiative within Verizon Media Group, described Chen as "a unique force in the male-dominated B2B enterprise space," emphasizing that Chen's company "is carving out an honest and ad-free alternative to the traditional ecommerce growth playbook." Bridget Firtle, founder of Owney's Rum and Rockaway, 36 Bridget Firtle. Super Juicy Bridget Firtle was born and raised in the Rockaway Beach neighborhood of Queens, NY, and describes her true "happy place" as at the beach. After receiving her MBA from Binghamton University in 2007, Firtle began her career at a hedge fund on Wall Street as a consumer goods investor with a focus in global alcoholic beverage companies. In 2012, she saw an opportunity to join the renaissance occurring in American distilling and founded New York City's only rum distillery, Owney's Rum , in Brooklyn. Within five years of the launch, Firtle formed a strategic partnership with international spirits company Proximo Spirits , and in early 2020 sold the company to launch Rockaway , a new sparkling beverage that was inspired by Bridget's hometown and embodies the creative energy of New York City. With a goal of creating a line of nonalcoholic functional drinks, Firtle is launching Rockaway with 1% for the Planet , which is giving back to the Surfrider Foundation , a local foundation working to protect the oceans. To make her functional beverages more accessible, she priced the new drink at $1.99. Andrew Guard, founder and principal of The Guard Agency, which helps consumer packaged goods brands manage their supplier and manufacturing network, told Business Insider that he's been working with Firtle over the past six months to develop the recipes and flow of operations for Rockaway. "As a longtime veteran in the drinks industry in various roles including consulting on a plethora of startups, I'm very excited to watch Bridget execute on the nonalcoholic beverage side of things," Guard said. "I think her vision for Rockaway makes it an important brand and leader to put on the radar as it launches this fall and into 2021." Elnaz Sarraf, founder and CEO of Roybi, 35 Elnaz Sarraf. ROYBI INC. With more than 15 years of experience in tech, sales, and marketing, serial entrepreneur Elnaz Sarraf founded Roybi , an edtech company focused on early childhood education, artificial intelligence, and robotics, in September 2017. The company raised $4.2 million in its seed round in 2019. TIME Magazine named the company's Roybi Robot , an AI-powered educational smart toy robot and tutor for children ages three and up, as one of " The Best Inventions of 2019 ." The product offers emotion detection to know if a child is happy or sad and creates smart reports for parents and educators. Sarraf leads a team of 22 employees in California, China, and India. During the pandemic, she told Business Insider she was able to create an online partnership with Best Buy Canada. As of the end of October, Sarraf said that the company had also increased the sales of its educational robots by 197% globally compared to last year. Roybi now has customers in over 30 countries, the company reported. Before starting Roybi, Sarraf cofounded and led a consumer electronics/IoT company, iBaby , leading the company to a Fortune 5000 ranking and product placements in more than 5,000 storefronts globally. Sarraf is also a board member at the Consumer Technology Association's (CTA) Small Business Council. She was recently appointed as senator to present the United States at the World's Business Angel Forum grand assembly, and also selected as Nasdaq Entrepreneurial Center Milestone Maker for 2018 . Allison DeVane, founder of Teaspressa, 30 Allison DeVane. Teaspressa After being told by "Shark Tank" on national television in 2016 that her product would never achieve the success she projected, Allison DeVane has grown her Arizona-based gourmet beverage company, Teaspressa, and exceeded her original sales projections. This includes reaching $1 million in sales, with the company's year-to-date sales numbers at $3 million and projected 2020 revenue of $2.5 million after selling more than 200,000 units this year, DeVane told Business Insider. She now owns and operates three Teaspressa brick-and-mortar cafe locations. As a coffee lover, DeVane came up with the idea for handcrafted tea blends in 2015. Teaspressa products have the same caffeine content as a traditional espresso shot, while also providing consumers the health benefits of traditional tea leaves. She also recently launched a new product line, Luxe Sugar Sticks and Luxe Spirit Sticks, which are designed to add all-natural and low-calorie flavor to beverages, including a cocktail and mimosa flavor collection. All of Teaspressa's products are handmade in Tempe, Arizona.

Narrativ Web Traffic

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  • When was Narrativ founded?

    Narrativ was founded in 2015.

  • Where is Narrativ's headquarters?

    Narrativ's headquarters is located at 335 Madison Avenue, New York.

  • What is Narrativ's latest funding round?

    Narrativ's latest funding round is Unattributed VC.

  • How much did Narrativ raise?

    Narrativ raised a total of $9M.

  • Who are the investors of Narrativ?

    Investors of Narrativ include Act One Ventures, SAP.iO Foundry, New Enterprise Associates, Talis Capital and Blue Seed Collective.

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