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Nanigans company logo


Founded Year



Loan | Alive

Total Raised




Last Raised

$680K | 3 yrs ago

About Nanigans

Nanigans is transforming how marketers acquire customers by harnessing the power of lifetime value to inform more intelligent and efficient media buying. Nanigans's advertising automation software powers in-house performance marketing teams. Offered as Software-as-a-Service, Nanigans software features programmatic media buying, predictive revenue optimization, and real-time business intelligence across today's most valuable social and mobile channels. It is based in Boston, Massachusetts.

Headquarters Location

100 Summer Street 31st floor

Boston, Massachusetts, 02110,

United States


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Expert Collections containing Nanigans

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Nanigans is included in 1 Expert Collection, including Artificial Intelligence.


Artificial Intelligence

10,627 items

This collection includes startups selling AI SaaS, using AI algorithms to develop their core products, and those developing hardware to support AI workloads.

Nanigans Patents

Nanigans has filed 7 patents.

patents chart

Application Date

Grant Date


Related Topics




Social networking services, Data management, Promotion and marketing communications, Internet advertising methods, Information technology management


Application Date


Grant Date



Related Topics

Social networking services, Data management, Promotion and marketing communications, Internet advertising methods, Information technology management



Latest Nanigans News

Zeenk Launches New Contribution Profit Analytics Product

Sep 27, 2022

Share New feature enables CEOs and brand managers to access critical business metrics in seconds across their channels CEOs and brand managers of DTC and e-commerce brands can now dramatically reduce the time and labor needed to analyze and report on profitability and their progress toward financial goals. That’s thanks to the new Contribution Profit Analytics product from Zeenk, a new e-commerce analytics solution. The new capability is available in Zeenk’s self-serve platform. Understanding exactly how much profit we’re making per customer and how our marketing creates a return on these metrics in different regions is very important to us. Zeenk will provide what we need.” — Stackry and Optima Overnight Founder and CEO Len Braudis Before now, most executives had to use time-consuming spreadsheets in order to establish how well their DTC businesses were doing. Zeenk developed the new tool to handle those calculations for them, freeing business leaders to concentrate on the business itself. As the market shifts from growth to profitability, optimizing this metric has become even more important. “Our company operates a unique logistics business that ships e-commerce products all over the world. So understanding exactly how much profit we’re making per customer and how our marketing creates a return on these metrics in different regions is very important to us,” said Stackry and Optima Overnight Founder and CEO Len Braudis. “Zeenk’s Contribution Profit Analytics product will provide the type of real-time analysis companies like ours need.” The Contribution Profit Analytics product seamlessly integrates all necessary data from a customer’s sales channels and marketing channels into the Zeenk platform, providing a summary and drill-down capability to deliver end-to-end visibility of contribution profit by brand, including: Interactive pivots for easy analysis of financials by organization, brand, product, and advertising channel The ability to add custom formulas in the BI system to compute COGS, performance metrics, and progress to goals specific to each business URL addressability for easy sharing of saved reports These capabilities make the product uniquely interactive, and enable deep data exploration and self-serve reporting customization. “In our work with our DTC and e-commerce customers we have seen C-level executives and brand managers create numerous spreadsheets, data studios, and other documents to capture and analyze the core information they need to run their business,” said Zeenk CEO Brian Eberman. “This includes tracking revenue, units, costs, and contribution profit by brand and product line, and tracking these to their financial goals. Zeenk’s new Contribution Profit Analytics capability streamlines this entire process, enabling brand managers to access their key metrics in seconds so they can spend more time growing their business. The business owners with whom we spoke wanted flexibility built into the product so they could dig into their data to surface the insights they need, in the way they want to see them.” Zeenk’s analytics technology was developed from the technology of Nanigans, a top social media buying platform used by the largest direct response advertisers on Facebook. Zeenk has used the unique business intelligence technology from Nanigans to deliver a powerful no-code analytics platform for e-commerce brands. The company officially launched out of stealth in early June, and is already supporting a growing number of DTC brands including Thrasio’s Angry Orange, California Beach Company, and Perfect Practice, in addition to a number of privately owned brands such as Haircraft and Stackry.

Nanigans Frequently Asked Questions (FAQ)

  • When was Nanigans founded?

    Nanigans was founded in 2010.

  • Where is Nanigans's headquarters?

    Nanigans's headquarters is located at 100 Summer Street, Boston.

  • What is Nanigans's latest funding round?

    Nanigans's latest funding round is Loan.

  • How much did Nanigans raise?

    Nanigans raised a total of $34.08M.

  • Who are the investors of Nanigans?

    Investors of Nanigans include Paycheck Protection Program, Avalon Ventures, Wellington Management, Cheetah Mobile and Rich Levandov.

  • Who are Nanigans's competitors?

    Competitors of Nanigans include NextRoll and 4 more.

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