Search company, investor...

Founded Year



Unattributed - III | Alive

Total Raised


Last Raised

$2.15M | 5 yrs ago

About MyWave

MyWave provides an intelligent personalization platform. It personalizes the relationship between businesses, customers, and things. MyWave CMR (Customer Managed Relationship) allows dynamic two-way relationships where the customer is in charge of their data and the experience. It serves industries such as retail, manufacturing, banking, and more. It was founded in 2013 and is based in Melbourne, Australia.

Headquarters Location

330 Collins Street, Level 14

Melbourne, Victoria, 3000,


+61 386913134



Latest MyWave News

MyWave thriving during MCO due to cloud-based offerings, recurring income model

Apr 20, 2020

19 Apr 2020 / 22:06 H. PETALING JAYA: Human resources (HR) solutions company MyWave Sdn Bhd’s cloud-based offerings and its recurring income model are allowing the company to thrive even during the movement control order (MCO) period. Its CEO Khoo Siew Ling (pix) said only the company’s new sales have been affected, explaining that instead of an average 15% jump in its revenue each month, it is seeing only 10% or less now. “Every month, we have recurring income because we continue to service our clients. Our fundamentals are not affected. About 85-90% of our business is on a recurring basis. The stickiness in this industry is very high,” she told SunBiz. She explained that payroll, or payroll outsourcing services, is something companies could not do without unless they stop operating. Every month, companies have to pay salaries and statutory contributions to entities such as the Employees Provident Fund (EPF) and Socso. “Even without new sales, we’re able to maintain our revenue, but we foresee in the next few months there may be a drop (in the firm’s revenue) due to potential layoffs and retrenchment that may happen in the market,” said Khoo. MyWave was established in 2005 and provides HR software and outsourcing services. Its HR management system Emplx focuses on cost-effective workforce management work flows, automating and improving HR efficiency. The firm is 25% owned by Malaysia Venture Capital Management Bhd. Based in Penang, MyWave has 48 staff servicing 800 customers and 70,000 users in Malaysia, Singapore, Indonesia and China. With 80% of its customers coming from Malaysia, Khoo said, 46% are SMEs with 100 or less employees, 36% are large enterprises with over 700 employees, and 18% are medium enterprises with 100-700 employees. She added that MyWave’s fees are considered affordable for SMEs, as its monthly charges are based on a company’s number of employees, with a minimum contract period of 12 months. However, MyWave is giving a 25-30% discount to SMEs for its HR solutions during this MCO period. MyWave has adapted to the MCO by converting some of its products to suit current market needs. For example, Khoo said, its HR consulting contract is usually for a year, but it has since launched a virtual HR product, converting its long-term model into a short-term three-month model. Another example is its mobile attendance solution, originally meant for tracking employees, but has been adapted to track patients, mobile workers and part-time workers’ individual locations. Khoo said MyWave also offers short-term HR consulting and advisory services during this period as many HR personnel are confused on the latest developments by the government. With changes in the treatment of income tax and EPF, HR managers will need easy-to-use technology solutions to quickly comply to new guidelines and rulings. “All of us are working from home during MCO. There’s no interruption in terms of servicing and supporting our clients. The first two weeks of MCO were busier than the non-MCO period but it has now stabilised. We notified our customers that we’ve diverted our office support line to our mobile phones,” she said. Khoo noted that digitisation of HR is crucial for business survival and can help businesses save as much as 60% in processing time. MyWave plans to launch Emplx DIY+, a preset HR policies software to help SMEs with less than 30 staff in one or two weeks. SMEs just need to key in the number of its employees and all HR policies in the Employment Act will already be in the system, speeding up their HR policy setup. Khoo observed that the largest challenge for SMEs is the ability to pivot what they do to something new due to the lack of resources and lack of data. Watching a company’s cashflow closely may also be a challenge to SMEs, and some SMEs may not track this on a regular basis because they do not have data. “If SMEs don’t have a proper system to manage the numbers and populate into an analysis, they won’t be able to see their burn rate and won’t be able to estimate how much they need to pay and how long it can last,” she said. MyWave is one of the HR payroll technology solution providers listed in the SME Business Digitisation Grant launched by the Malaysia Digital Economy Corporation recently, where the government will provide a 50% matching grant of up to RM5,000 per company for SMEs applying to upgrade their systems. Did you like this article?

MyWave Frequently Asked Questions (FAQ)

  • When was MyWave founded?

    MyWave was founded in 2013.

  • Where is MyWave's headquarters?

    MyWave's headquarters is located at 330 Collins Street, Level 14, Melbourne.

  • What is MyWave's latest funding round?

    MyWave's latest funding round is Unattributed - III.

  • How much did MyWave raise?

    MyWave raised a total of $6.31M.

  • Who are the investors of MyWave?

    Investors of MyWave include Perennial.

  • Who are MyWave's competitors?

    Competitors of MyWave include Fresh Relevance and 4 more.


Compare MyWave to Competitors

Leverage Lab Logo
Leverage Lab

Leverage Lab is a company focused on customer data and personalization in the marketing industry. The company offers services that include collecting and unifying customer data from various sources, analyzing this data to reveal customer behavior signals, and using these insights to deliver personalized customer experiences and drive business growth. Leverage Lab primarily serves the retail, media, B2C, and B2B sectors. It was founded in 2017 and is based in Brooklyn, New York.

ActionIQ Logo

ActionIQ is an enterprise customer data platform. It provides solutions such as audience segmentation, acquisition marketing, journey orchestration, identity management, and more. It offers solutions for financial sectors, retail industries, travel industry, and more. It was founded in 2014 and is based in New York, New York.

MoEngage Logo

MoEngage develops an intelligent marketing automation platform. It helps consumer brands understand customer behavior across digital touchpoints through inbuilt analytics and orchestrate personalized campaigns across multiple channels, including mobile, email, website, and more. The company was founded in 2014 and is based in San Francisco, California.


Insider operates as a multi-channel digital experience platform for marketers. It enables marketers to leverage personalization, predictive segmentation, and technologies to boost loyalty and digital growth. It serves retail, automotive, finance, media, travel, and telecom industries. It was founded in 2012 and is based in Istanbul, Turkey.

Lytics Logo

Lytics provides adaptive digital marketing and offers a marketing activation platform that integrates all touch points and surfaces behaviors of customers and prospects. The company was founded in 2012 and is based in Portland, Oregon.

Sitecore Logo

Sitecore specializes in web content management, websites, internet, portals, intranets, multichannel marketing, email marketing, and context marketing. It is based in San Francisco, California.


CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.