On Feb 23, 2021
Amity , the global provider of innovative digital solutions that power social experiences, today announced the launch of Amity Social Cloud. In this suite, existing modules that power chat, chatbot, and communities are complemented with new components that enable social video, feeds, groups, and profiles. And even more to come: the suite serves as a framework for future product launches fully focused on delivering the best social experiences imaginable. With the release of the updated and extended solution suite, both existing and future customers benefit from a set of plug-and-play tools that help boost user engagement and retention without the hassle of software development. Amity’s chat, chatbot, and community modules are already active in hundreds of digital platforms. It delivers over three billion messages per month and serves over 10 million active users. The Future is Social
This transition embodies Amity’s vision ‘The Future is Social’, reflecting the need for meaningful connections, community building, and engagement. Korawad Chearavanont, CEO of Amity, explains: “We observed that most companies do not leverage the power of community, which drove us to create this updated platform. We want to help businesses maximize their potential by offering a combination of easy-to-integrate features that users love.“
Know your audience
By adding a social layer to an app or platform, businesses can drive better user engagement and retention. And as a result, it creates meaningful relationships with its customers, fosters in-app brand communities, and unlocks new monetization opportunities to grow revenue. Francesca Gargaglia, CBO at Amity, says, “It always amazed me how many businesses fully depend on communities and networks with very little ownership of the data within the system. There’s no way to listen to your customers without full ownership. Amity Social Cloud provides exactly that without the need for product development.”
Powerful modules
Amity Social Cloud has four plug-and-play modules that are scalable, customizable, and easy to integrate. Businesses of all trades can pick and mix to create their very own in-app social network, boost metrics, and improve user engagement.

Amity Surpasses The 10 Million Active Users Mark, Doubles Down On Social With The Amity Social Cloud — A Plug-and-play Social Experience Solutions Suite

Starting with Social Media - Top tips from MySocialCloud
by Startacus Admin
MySocialCloud.com is an online web application that allows you to manage your online life in one simple “cloud”—your secure entry point to the online world. If you are just beginning your social media journey and need some of the basic information, these tips should come in very handy. Created at the University of Southern California, MySocialCloud has grown into a well established business that is eager to bring ease and simplicity to the web experience. Having previously been introduced to Stacey and Scott of MySocialCloud and having secured funding from Richard Branson, we thought it would be perfect to ask Stacey of MySocialCloud to give us her top tips on starting out with social media...
"If you're just beginning your journey with social media, it may seem a little bit daunting. There are millions of articles about how to create the best company blog, how to build better SEO, and how to effectively use Facebook Ad campaigns. But before you jump right in and risk drowning in the deep depths of social media, here are some tips to get you started that have helped me in building my business' social media brand:
1. Secure Brand Identity - When you're first starting out, its important that you secure your company's username across all social media platforms. If you refrain from acquiring your username on a website like Tumblr, Flickr and Wordpress and someone else decides to use your brand's name to post about bad experiences or unrelated material, you risk the loss of control over your brand's identity online. 2. Focus on your Niche - Determine your niche and where your audience spends time looking for solutions to their problems. Position your brand there. You may think you'd like to reach a large audience for your brand by buying a Facebook or Twitter Ad, but chances are people aren't looking for your solution on Facebook or Twitter (that's where people go to connect with other people - not to online shop). if you're a company focusing on selling baby products, it may be more worth your time to buy an ad on a website like Parenting.com. Go to Page:

Starting with Social Media - Top tips from MySocialCloud

Email address:
Digital marketing solutions have become increasingly collaborative and now integrate diverse channels like social media platforms and email marketing to craft bigger, better campaigns to improve customer experiences. Social cloud is the latest kid on the block. It integrates social media marketing capabilities into a digital marketing solution and syncs it with the cloud to better align your marketing, sales, and service teams. THE NEW RULES OF (MULTI-CHANNEL) CUSTOMER ENGAGEMENT: HANDBOOK FOR GROWTH MARKETERS
Winning CX will come from Brands who can balance relevance, consistency and convenience to drive engagement. The kind of engagement that drives optimal customer lifetime value and real business impact. What Exactly Is a Social Media Cloud? Social media cloud is a specialized marketing cloud that provides a unified interface to:
Better understand your customers’ diverse social media platforms
Personalize your social media marketing message
Monitor and listen to social conversations around you and your competitor to inform your social media marketing strategy
Respond to your customers in real-time and engage them with compelling content
Align teams to deliver exceptional social experiences in a seamless manner
 
"The social cloud helps marketers give their target audience a much richer, deeper experience than ever before. Think of it as a community of information and sharing, in a social environment." ~ Arvind Raichur , CEO & co-founder, MrOwl , said exclusively to MarTech Advisor
Do You Need a Social Media Cloud? There are two aspects to consider before we answer this question – firstly, is your business a social business? And second, do you need cloud-based solutions. Let’s tackle them one by one. Is your business a social business? A customer-focused, digital business can never ignore the power of social media. Social media is ubiquitous for today’s customers and hence most companies integrate social media marketing in their digital strategy. Customers turn to social for viewing or browsing a product, seeking inspiration for their latest purchase, checking reviews before they make a purchase decision, using the brand’s social pages to contact them or report issues. Thus, most marketers consider social media as an essential part of their marketing initiatives. Raichur also went on to say, "Marketers can craft an entire narrative tracking with their audience. Now add in the power to deeply segment your outreach, through custom communities focused around the content people respond to. This, in turn, leads to a far more engaged and lasting 2-way dialog with your audience. Enabling real people to have real conversations in real communities, which is game-changing. Public content on MrOwl can also be found without having an individual website because it’s indexed and accessible to search engines, other users, and yourself, only helping to amplify your marketing reach." What about cloud-based solutions? In a digital enterprise, people work in an office, on their laptops, computer systems, or from a remote location. For the success of any marketing campaign, teams need to collaborate and communicate effectively. Cloud-based solutions enable different verticals such as marketing, sales, IT, etc. to collaborate on a common platform with a simplified interface. This makes marketing campaigns and related activities impactful, effective, and streamlined. Therefore, to answer whether your business needs a social media cloud, you could look at the following set of questions:
Do you need a unified interface to monitor, track, and analyze social conversations of your target audience? How important are social insights for improving the marketing initiatives and products and services? Can social media analytics provide an in-depth perspective of customer journey analytics? Is the majority of your target audience using popular social media platforms? Do you have global teams or teams spread across locations? How do your marketing, service, and sales teams align for different campaigns? Are there any bottlenecks? Will integrating customer experience and social bring value to your customers? Is a stand-alone solution enough for all your social marketing needs? If most of your answers are yes, a social cloud can help you solve your problems. Let's look at two of the most popular social media clouds to help you get started. Popular Social Cloud Platforms in the Market
Many companies have integrated social capabilities to enhance their digital solutions. Let’s talk about two popular social clouds available in the market. Marketers can create, schedule, monitor, analyze, and tweak their social marketing activities
A unified dashboard helps you manage different platforms like Facebook, Twitter, Google+, etc. Seamlessly integrate with CRM applications to better align with marketing campaigns and deliver consistent brand experiences across different platforms
Analytics dashboards integrated with Oracle social engagement and monitoring cloud services
Centralized management and monitoring of teams across locations with an integrated dashboard
Coding free customizable commerce experiences like driving social sales, social-exclusive deals
Optimization for consistent brand messaging across desktop, mobile, tablets, etc. Salesforce Social Studio is a social marketing suite that offers a range of features:
Monitoring social trends by discovering customer conversations about your brand, products, competitors to drive your social media marketing
Customer insights that can help run social campaigns, engage, and delight customers and connect faster with prospects
Mobile optimization to help you execute campaigns remotely at the tap of a button – you can monitor campaigns in real-time, approve and schedule time-sensitive posts, and coordinate with teams
Advertising Studio can help craft relevant and effective advertising with a cross-channel view of the customers (in-store, mobile, online behavior). Brands can connect with Twitter's tailored audiences for precise segmentation. Summing Up
Social clouds can help brands better monitor social trends, manage customers, provide effective and near real-time customer service, and manage a brand’s social presence seamlessly with a unified integrated interface. Before deciding on a social media cloud, marketers must evaluate:
The platforms it supports
 Whether it provides real-time customer insights and helps in data-driven decision making
Whether it has an easy to use interface or a simple learning curve to empower employees at different levels to coordinate their marketing activities and eliminate dependencies. We leave you in the words of Raichur, "As a marketer, think of the power of being able to share an entire collection with your audience, instead of sharing a singular thought, image, article, etc." Have you used a social cloud yet? How has it impacted your social media marketing efforts? Tell us on Twitter, LinkedIn, o r Facebook ; we’re always listening! Did you find this useful? Yes

What Is The Social Cloud and How Can It Streamline Social Media Marketing

MrOwl , the social cloud storage platform that partnered last July with cricket star Virat Kohli, the captain for the India national cricket team, has announced the rollout of free, unlimited cloud storage for content that is shared with the world. By providing one platform that allows users to access their digital lives all in one place, MrOwl’s unlimited free cloud storage will help solve many of consumers’ internet search frustrations. Social cloud storage is a new app category on the internet that allows users to store their content and either keep it private or share it for the benefit of all users. Any information users choose to make public can be found online without having to build a website. Plus, users receive free, unlimited cloud storage for files that are made public for the benefit of all users. MrOwl users can connect and collaborate with communities who share their interests and discover what others have shared. Social cloud storage includes free, unlimited cloud storage for uploaded files that are shared with the world. Also, MrOwl “branches” can be made with content contained in other cloud storage platforms, including documents and media files as well as links to internet sites. When users search these “branches”, they search the words inside documents and web pages simultaneously. “We believe that Social Cloud Storage is going to fundamentally change how users interact with the internet. Users will get free unlimited cloud storage for content that they share for the benefit of all users. This will allow users to store and share more information on a new, easy to use platform. And now everyone will be able to access a new treasure trove of information that was never accessible before, because it was locked up on personal computers and in private cloud storage, where it was not visible to the world. We believe that unlocking this new source of information will lead to a new era of internet search, discovery and innovation,” said Arvind Raichur, MrOwl’s CEO and co-founder, innovator and serial entrepreneur. MrOwl brings together search, social, and cloud storage all in one app. Users have access to free, unlimited cloud storage for the content that they share. Consumers can build collections, called “branches,” with subtopics, links, documents, and media. Users can upload gigabytes of data and have it automatically organized into a MrOwl “branch” that is shareable and searchable. The platform also allows users to connect and collaborate with other communities and discover what others have shared. MrOwl offers a free tier with up to 10GB of private storage and free unlimited storage for content that is shared to the world. It also offers premium plans for more storage, increased user privacy and an ad-free environment. According to MrOwl, search is currently incomplete, as there is much more to search than just websites on the internet. Today, half of the world’s digital information is not accessible by search, because it lives in fragments on personal computers, work computers, and various cloud storage platforms. With its social cloud storage, the platform wants to help solve this problem. Social cloud search claims to make previously unsearchable information searchable by allowing users to store and share items residing on platforms not accessible by traditional search engines, i.e., computers and other users’ cloud storage platforms. By putting the cloud, a user’s computer and the internet in one search box, MrOwl is making search easier. A word from our Sponsor: Looking for Content Marketing support? Click here . Post Views: 2,946

MrOwl Introduces Social Cloud Storage with Unlimited Cloud Storage to Encourage Content Sharing at a Global Scale

February 14, 2019
New Features Allow Users to Store, Share and Simultaneously Search Their Cloud, Computer Files and the Internet All Together
MrOwl , a Social Cloud Storage platform, announced the rollout of free, unlimited cloud storage for content that is shared with the world. MrOwl gives users the capability to more simply store their files once and search them infinitely from anywhere at any time. With just a few clicks, MrOwl users can upload gigabytes of data that is automatically organized, shareable and searchable. By providing one platform that allows users to access their digital lives all in one place, MrOwl’s unlimited free cloud storage will help solve many of consumers’ internet search frustrations. MrOwl’s Social Cloud Storage Sets the New Standard for Info Sharing
Social Cloud Storage is a new app category on the internet that allows users to store their content and either keep it private or share it for the benefit of all users. Any information users choose to make public can get found online without having to build a website. Plus, users receive free, unlimited cloud storage for files that are made public for the benefit of all users. Social Cloud Storage includes:
Free, unlimited cloud storage – For uploaded files that are shared with the world. *
Unique bundles of information – MrOwl “branches” can be made with content contained in other cloud storage platforms, including documents and media files as well as links to internet sites. When users search these “branches”, they search the words inside documents and web pages simultaneously. This is a truly a unique search. Incremental pricing for private cloud storage – Private storage includes up to 10 GB of free storage. Paid packages available with additional storage, increased user privacy, and the ability to view content free of advertisements. MrOwl Completes Internet Search
MrOwl believes that search is currently incomplete, as there is much more to search than just websites on the internet. Today, half of the world’s digital information is not accessible by search because it lives in fragments on personal computers, work computers and various cloud storage platforms. MrOwl’s Social Cloud Storage helps solve this problem. By allowing users to store and share items residing on platforms not accessible by traditional search engines—i.e., computers and other users’ cloud storage platforms —Social Cloud Search makes previously unsearchable information searchable. MrOwl users can now easily search the cloud, their computer files and the internet simultaneously because the cloud, your computer and the internet belong in one search box. “We believe that Social Cloud Storage is going to fundamentally change how users interact with the internet. Users will get free unlimited cloud storage for content that they share for the benefit of all users. This will allow users to store and share more information on a new, easy to use platform. And now everyone will be able to access a new treasure trove of information that was never accessible before because it was locked up on personal computers and in private cloud storage where it was not visible to the world. We believe that unlocking this new source of information will lead to a new era of internet search, discovery and innovation,” said  Arvind Raichur , MrOwl’s CEO & co-founder, innovator and serial entrepreneur. “MrOwl also enables people to find and connect with other people who share their interests for collaboration and information exchange.”

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Acquired

Social Cloud, dba MySocialCloud, is an online platform that allows users to manage all logins in one simple, secure place on the cloud. In July 2013, MySocialCloud was acquired by Reputation.com. The valuation of MySocialCloud was undisclosed. Other terms of the deal were not released.

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