MyHeritage company logo

The profile is currenly unclaimed by the seller. All information is provided by CB Insights.

Founded Year



Acq - Fin | Alive

Total Raised






Mosaic Score

+90 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About MyHeritage

MyHeritage is a family history network helping families around the world discover and share their legacy online. It aims to empower its users with social tools and a library of historical content.

MyHeritage Headquarter Location

3 Ariel Sharon Street 4th Floor

Or Yehuda, 6037606,


(+972) 1801 2222 99

Predict your next investment

The CB Insights tech market intelligence platform analyzes millions of data points on venture capital, startups, patents , partnerships and news mentions to help you see tomorrow's opportunities, today.

Research containing MyHeritage

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned MyHeritage in 4 CB Insights research briefs, most recently on Sep 13, 2021.

Latest MyHeritage News

The Next Data Revolution is Here – AI Will Understand What Isn’t Being Said

May 19, 2022

In this special guest feature, Ran Margaliot, COO and VP R&D for Affogata , discusses how nalyzing and sorting through unstructured data saves countless hours and recognizes patterns in seconds that even skilled data professionals may never uncover. Affogata is a leading Customer Intelligence Platform that enables brands to be truly customer-obsessed by bringing their customers’ voice to the right teams in the organization. Affogata’s powerful portfolio of clients includes names like, Fiverr, Lemonade, eToro, MyHeritage, Plarium, and more. Previously, Ran was Co-Founder of Communit360, a social media management and intelligence platform, which helped thousands of marketers and small businesses increase their ROI from their social media activities. Imagine for a moment an evolutionary chart from hunched over ape to modern-day humans, the way data is leveraged is similar. First, we had the most unevolved, manually combing through data for insights wasting countless hours and speeding up the process simply by adding more people. The second step in the evolution was being able to apply “logic” to the process [i.e. if X is mentioned then take Y action], which was followed by all sorts of AI and machine learning processes which gathered data thanks to APIs and simply gave literal interpretations. Now, we’re beginning the next phase, analysis of unstructured data, which enables companies to use AI to predict and understand crucial context that is neither spoken nor written. What exactly is unstructured and semi-structured data anyway? That cliche “data is the new oil” – whether true or not – highlights the indisputable fact that data provides countless businesses with critical insights, but we’re just scratching the surface. In big data, unstructured and semi-structured data [i.e. media, images, audio, etc.] is what appears the most, comprising  80-90%  of all data, yet its potential remains untapped. Every second we’re sending voice notes, emojis, and GIFs that convey crucial context and meaning, yet all of it is invisible to AI models that gather and analyze structured data alone. Tapping into unstructured data is more important than ever With agile development driving rapid product updates, constantly shifting privacy regulations, and occasional outages affecting third-party marketing channels, and PR crises one mistake away, knowing the customer is a requirement. That means truly understanding what the customer thinks in real-time by going beyond simple direct mentions. Leveraging unstructured data provides the ability to identify indirect brand mentions and segment those mentions by topic, keywords, sentiment, intent. Having the full picture leads to better product development, more robust marketing insights and initiatives, particularly across owned channels, and avoiding a crisis by understanding users’ frustrations and intent in real-time. Applying AI to data analysis involves comparing datasets, looking for patterns, key differences, etc. that reveal meaning, and using various data preparation techniques to turn unstructured data into a format that machines can understand. Particularly aggressive language from a customer might mean that they will not engage with a brand again even though they didn’t literally say it. Repeating cases with language that is aggressive but wholly inaccurate may reveal manipulation or that a problem isn’t worth addressing because there is a low probability they’re actually a customer. Data scientists build a data model using training data first, teaching it how to recognize patterns that indicate certain types of reaction, sentiment, opinion, etc. not just literal meaning. Subtext often says more than the words themselves. Online insights have real-world impact In a rapidly growing gaming industry, whose value stands to almost double to  $314 billion  by 2026, unstructured data insights can lead to understanding player difficulties before they abandon the game and sizing up updates in real-time. In fintech, it translates to truly understanding increasingly powerful online forums that speak in slang, subtext, and inferences to better prepare for a rush towards particular stocks and avoid a subsequent  Robinhood-esque PR crisis . And when it comes to marketing, we’ve seen first hand not only when it comes to better targeting customers by knowing their true preferences, but also with an ancestry platform client that leverages unstructured data to connect long-lost relatives and publicizes the stories. The potential of unstructured data is vast First and foremost, unstructured data fuels consumer intelligence platforms that allow companies to better understand their customer, bolstering product development, customer success, and marketing functions, but unstructured data’s potential doesn’t stop there. Additional applications are wildly creative and have a significant potential impact. Substrata for example, which takes the analysis of unstructured data in another direction entirely. Instead of using it to understand customers online, they apply the technology to sales conversations to understand the subtext behind how an email is written, the time it takes to send, and the hidden meanings that dictate power dynamics on calls. Further applications include voice or image data sent between medical professional and patient, collected by IoT devices, or present in various business documents – the possibilities are endless. The AI-powered data revolution is already here, and it’s up to data analysts and multiple teams across organizations to embrace the monumental shift to reap the benefits and get ahead. Analyzing and sorting through unstructured data saves countless hours and recognizes patterns in seconds that even skilled data professionals may never uncover. That data “superpower” can lead to better products that adapt in real-time, responsive customer service,  and a sharing of insights across an organization magnifies its impact even further. The impact is well-demonstrated, and there is plenty of data and case studies to prove it; the final step is for human decision-makers to make the decision sooner rather than later. Sign up for the free insideBIGDATA  newsletter . Join us on Twitter: @InsideBigData1 –

MyHeritage Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
CBI Logo

MyHeritage Rank

  • When was MyHeritage founded?

    MyHeritage was founded in 2005.

  • Where is MyHeritage's headquarters?

    MyHeritage's headquarters is located at 3 Ariel Sharon Street, Or Yehuda.

  • What is MyHeritage's latest funding round?

    MyHeritage's latest funding round is Acq - Fin.

  • How much did MyHeritage raise?

    MyHeritage raised a total of $44M.

  • Who are the investors of MyHeritage?

    Investors of MyHeritage include Meakem Becker Venture Capital.

  • Who are MyHeritage's competitors?

    Competitors of MyHeritage include Ancestry and 2 more.

You May Also Like

Ancestry Logo

Ancestry offers a website offering family history information, historical records and other genealogical information. offers several localized Web sites designed to empower people to discover, preserve and share family history. Ancestry has more than 2.2 million paying subscribers across its core Ancestry websites and approximately 1.5 million DNA samples in the AncestryDNA database.

Color Logo

Color democratizes access to genetic information. The Color Test is physician-ordered and comes with complimentary board-certified genetic counseling for clients and healthcare providers. The 30-gene Color Test analyzes genes closely associated with some of the most common hereditary cancers: breast, colorectal, melanoma, ovarian, pancreatic, prostate, stomach, and uterine cancers.

Helix Logo

Helix connects people with the most fundamental aspect of what makes them unique: their own DNA. The company empowers consumers to discover and explore their own genomes through insights provided by its ecosystem of content partners.


Somos creates a genetic database for Latin Americans to track ethnic origins.

G was a Internet/Internet Software & Services company based in Fremont, California. was acquired in 2001.


Familybuilder is a NYC-based software company that aims to build genealogy and family-oriented applications. Familybuilder is the only genealogy service to run a family tree application on all the major social networks (Facebook, Bebo, MySpace, Hi5, and Orkut) and is the only genealogy service to bridge together family trees across these networks and the Internet at-large.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.