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MyFitnessPal company logo

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myfitnesspal.com

Founded Year

2005

Stage

Acq - Fin | Alive

Total Raised

$18M

Valuation

$0000 

Revenue

$0000 

Mosaic Score

+40 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About MyFitnessPal

MyFitnessPal offers a free platform for achieving and maintaining health goals with a database of more than 3 million foods and hundreds of exercises, top fitness technology partners and community insights. To date, the company has been used by more than 40 million people.

MyFitnessPal Headquarters Location

135 Townsend Street

San Francisco, California, 94107,

United States

415-766-2365

ESPs containing MyFitnessPal

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTHMARKET STRENGTHLEADERHIGHFLIEROUTPERFORMERCHALLENGER
Consumer & Retail / Digital Engagement

These companies develop mobile apps to track activities like running and cycling. They incorporate community-oriented features that let users communicate and compete with each other.

MyFitnessPal named as Leader among 4 other companies, including Future, Yas, and Ladder.

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Research containing MyFitnessPal

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned MyFitnessPal in 2 CB Insights research briefs, most recently on May 26, 2021.

Expert Collections containing MyFitnessPal

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

MyFitnessPal is included in 2 Expert Collections, including Fitness Tech.

F

Fitness Tech

1,329 items

This Collection includes startups developing software and technology to augment approaches to developing or maintaining physical fitness, including workout apps, wearables, and connected fitness equipment.

S

Smart Home & Consumer Electronics

1,198 items

This Collection includes companies developing smart home devices, wearables, home electronics, and other consumer electronics.

MyFitnessPal Patents

MyFitnessPal has filed 26 patents.

The 3 most popular patent topics include:

  • Nutrition
  • Rotating disc computer storage media
  • Computer storage media
patents chart

Application Date

Grant Date

Title

Related Topics

Status

10/15/2020

8/30/2022

Remote sensing, Nutrition, Climate change, Global warming, Climate change policy

Grant

Application Date

10/15/2020

Grant Date

8/30/2022

Title

Related Topics

Remote sensing, Nutrition, Climate change, Global warming, Climate change policy

Status

Grant

Latest MyFitnessPal News

How Privacy Issues in Mobile Apps Impact Retailers

Aug 29, 2022

How Privacy Issues in Mobile Apps Impact Retailers August 29, 2022 at 8:02 AM EDT By Brian C. Reed, NowSecure The popular Canadian coffee chain Tim Hortons recently experienced negative publicity after multiple government agencies shed light on the company’s mobile app privacy policies and data collection methods. An investigation concluded the Tim Hortons mobile app secretly collected sensitive user geolocation data without consent even when the app wasn’t in use. This discovery tarnished the reputation of a widely respected company with a long history of customer loyalty. Mobile apps have evolved into a critical business asset, generating billions of dollars in revenue. Retail companies like Tim Hortons that underestimate the importance of mobile app privacy and security risk damaging customer relations and brand image, potentially leading to customer and revenue loss. Consumers understand the value of their data and need assurance that companies are protecting it. It only takes one mobile app privacy violation or data breach to send consumers off to a competitor. Consumer trends show desktop no longer rules the word of digital retail. A 2021 Business of Apps survey found 80% of consumers said it’s more fun to shop via mobile apps than websites. This may be why consumers spent over 100 billion hours on shopping apps in 2021 , according to research from App Annie. Consumers prefer the convenience and simplicity of mobile apps to make purchases, track orders, browse new products and communicate with service agents. Mobile activity will only increase moving forward, which means retailers need to get serious about mitigating mobile app security risk. Welcome to the Mobile-First Era Historically, brick-and-mortar retailers generated most of their revenue through foot traffic. While foot traffic still plays a major role in business, mobile apps elevate and simplify customer experiences and drive engagement and brand loyalty. For example, the Starbucks mobile app allows customers to place customized orders and receive rewards for preloading payments. The Starbucks mobile app generates 30% of the company’s total retail revenue and holds more cash than many banks due to its loyalty app. Advertisement Despite the clear importance of mobile apps to business, many retailers fall dangerously short in mobile app security and privacy. In fact, a recent analysis of more than 400 Android and iOS retail mobile apps by the NowSecure MobileRiskTracker found 100% have security risks and 64% have privacy risks. Common security risks uncovered in the assessment were insecure network communication, personal data leakage, insecure data storage and the ability for attackers to take over the mobile app. Privacy risks included app configurations that expose personal data, insufficient protection of sensitive data and personal data leakage over the network. Releasing a mobile app with security and privacy vulnerabilities can damage customer trust and the reputation of any major brand: A vulnerability in the MyFitnessPal mobile app allowed threat actors to collect the personal information of more than 150 million customers and caused Under Armour’s market value to drop 3.8%. British Airways experienced a mobile app security breach that leaked 380,000 credit card payments and compromised sensitive customer data. The incident led to a significant drop in market value and damaged customer trust. Equifax, Western Union and three other financial service companies harmed their brand image after an investigation concluded mobile app vulnerabilities breached sensitive customer information. A settlement with the New York Attorney General’s Office forced each company to enhance mobile app security. These examples prove that even established, financially resourceful companies can still fall short in safeguarding customers from mobile app security and privacy breaches. Build Consumer Confidence With Ethical Privacy and Security Practices A single privacy or security breach with a mobile app can instantly damage brand loyalty. In order to build trust among consumers, retailers and consumer businesses must adopt ethical data privacy policies while being fully transparent about usage. Retailers need to clearly explain to mobile app users what data they collect and how they use it. Additionally, developers must practice secure coding techniques to build mobile apps with sufficient privacy and security from the start. Automated mobile app security and privacy testing throughout the development lifecycle allows developers to reduce risk without compromising release schedules. The mobile app security issues of Tim Hortons, MyFitnessPal, British Airways and more are sharp reminders that all retail business leaders must ensure that the mobile apps their teams build respect consumer privacy, by stating clear requirements/mandates to their development teams and then verifying through proper testing. As NowSecure Chief Mobility Officer, Brian Reed brings decades of experience in mobile, apps, security, dev and operations management including NowSecure, Good Technology, BlackBerry, ZeroFOX, BoxTone, MicroFocus and INTERSOLV, working with Fortune 2000 global customers, mobile trailblazers and government agencies. At NowSecure, Reed drives the overall go-to-market strategy, solutions portfolio, marketing programs and industry ecosystem. With more than 25 years building innovative products and transforming businesses, Reed has a proven track record in early and mid-stage companies across multiple technology markets and regions. As a noted speaker and thought leader, he is a compelling storyteller who brings unique insights and global experience. Reed is a graduate of Duke University.

MyFitnessPal Web Traffic

Rank
Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
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MyFitnessPal Rank

  • When was MyFitnessPal founded?

    MyFitnessPal was founded in 2005.

  • Where is MyFitnessPal's headquarters?

    MyFitnessPal's headquarters is located at 135 Townsend Street, San Francisco.

  • What is MyFitnessPal's latest funding round?

    MyFitnessPal's latest funding round is Acq - Fin.

  • How much did MyFitnessPal raise?

    MyFitnessPal raised a total of $18M.

  • Who are the investors of MyFitnessPal?

    Investors of MyFitnessPal include Francisco Partners, Under Armour, Accel and Kleiner Perkins Caufield & Byers.

  • Who are MyFitnessPal's competitors?

    Competitors of MyFitnessPal include Lose It!, ClassPass, Ginger, Noom, Fitbit, Freeletics, Withings, Sano, Wind of Change, Sworkit and 19 more.

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