Search company, investor... company logo


Loan | Alive

Total Raised


Last Raised

$680K | 3 yrs ago

Mosaic Score
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

+20 points in the past 30 days

About is an online eCommerce site that offers a central registry allowing individuals to add items from a wide variety of stores.

Headquarters Location

2160 North Central Road Suite 106

Fort Lee, New Jersey, 07024,

United States

Missing:'s Product Demo & Case Studies

Promote your product offering to tech buyers.

Reach 1000s of buyers who use CB Insights to identify vendors, demo products, and make purchasing decisions.

Missing:'s Product & Differentiators

Don’t let your products get skipped. Buyers use our vendor rankings to shortlist companies and drive requests for proposals (RFPs).

Expert Collections containing

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces. is included in 1 Expert Collection, including E-Commerce.



9,900 items

Latest News

How Online Gift Lists Can Save You Time, Money, And Stress This Holiday Season

Nov 18, 2022

Got it! Got it! Got it! AdobeStock_97358309 As we head into the year’s busiest (and most stressful) shopping period surrounded with concerns about inflation and possible recession, gift givers and receivers alike are looking for more intentional ways to spread holiday cheer, without additional stress. Unsurprisingly, gifting is at the top of the list when it comes to holiday stress makers. Even with our closest relationships, most gift givers have experienced the dread of not knowing what to get and spending hours of searching that ends with disappointment or buying an impersonal gift card. With both budgets and time at a premium, there is an opportunity for us to reconsider how we approach gifting so that we can experience more joy with the ones we love. From grandparents to spouses, creating and sharing a gift list is a considerate way to help gift givers know what you actually want to receive. I recently spoke with Nancy Lee, President of the premier gifting destination, MyRegistry .com, who is dedicated to alleviating the social stigma of gift lists, encouraging people and businesses to create gift lists not only for the holidays but also for every gifting occasion. Nancy discussed the many benefits of giving the Gift of a List this season and how MyRegistry is innovating the gifting model, for every one of our celebrated life moments. Gary Drenik: Why is it important for consumers to shop intentionally this holiday season as opposed to adopting trends? Nancy Lee: According to a recent Prosper Insights & Analytics survey, 60% of Adults 18 or older revealed that the current state of the U.S. economy will impact how they shop this holiday. As consumer budgets and retailer return windows tighten, we are encouraging people to give their friends and family the Gift of a List. Both shareable and shoppable, MyRegistry’s Gift Lists take the guesswork out of gift giving, finally making it possible for loved ones to give incredible gifts, without contributing to the estimated $15B that is spent (wasted) on unwanted gifts or the over $3B that gets left on gift cards every year. Prosper - Is Economy Affecting Holiday Spending Plans Prosper Insights & Analytics We believe that shoppers who are looking for ways to be more sustainable this holiday will also appreciate the intentionality that comes with being given the Gift of a List. A Gift List is a powerful way for consumers to chip away at the estimated 5B lbs. of annual holiday gift waste that ends up in our landfills. Drenik: Why do you believe there is an overarching stigma around sharing gift lists for non-traditional occasions? How does MyRegistry help challenge this age-old societal sentiment and encourage consumers to tap into the inherent need to be their authentic selves? Lee: It's time to shift current perceptions around gift giving. Perhaps perceived in the past as presumptuous, creating a Gift List puts the joy of gifting back into the holiday season. Unlike old fashioned gift guides that focus on trending items that may or may not be relevant to your life, the Gift List is a curated list of the things that matter most to you. Gift Lists tap into a very natural human behavior of creating lists of the things we want, something that we learn as kids. We should encourage behaviors that are instinctive, natural, and beneficial. Acceptance of registries for milestone events like getting married or having a baby are common and even appreciated. It shouldn’t be any different for the holidays? Drenik: How does MyRegistry make life easier for family and friends during an inherently high-stress time of year? Lee: Creating a MyRegistry Gift List saves friends and family time, energy, and stress by taking the guesswork out of gifting. Gift givers can easily reference desired items, ensuring that Gift List creators get something they are sure to love. To make life even easier for gift givers, we suggest that creators: Include items with various price points so everyone who wishes to buy them a gift feels comfortable doing so. Create a separate Gift List for kids - so that they can be supervised throughout the process. Share the Gift List with friends and family with ample time for them to get them what you want in time for the holidays. Drenik: How did the pandemic affect retailers and how is MyRegistry assisting them during the holiday season? Lee: Through the pandemic, retailers have struggled to react to supply chain challenges. As a result, this holiday season, we will see retailers tighten their return time frames, add restocking fees and do away with free shipping on returns, making it harder for shoppers to return unwanted gifts. MyRegistry Gift Lists are curated by the creator to add exactly what they want MyRegistry Gift Lists are always shareable and shoppable ·MyRegistry Gift Lists are universal, which means a creator can add items from any store, anywhere The net benefit resulting in a win-win-win. Less hassle for the receiver, less stress for the giver and almost zero returns for the retailer. Drenik: Lastly, how can preparing for the upcoming holiday season now help your friends and family? Lee: Creating your Holiday Gift List with gives your loved ones the early holiday gift of time, convenience, and hassle-free shopping. The time leading up to the holidays is hectic and sharing the Gift of a List allows friends and family to enjoy more time together. Drenik: Thank you, Nancy, for taking the time to discuss MyRegistry today and how your online Gift List can help save time, money, and stress in the holiday season ahead. Check out my  website . Web Traffic

Page Views per User (PVPU)
Page Views per Million (PVPM)
Reach per Million (RPM)
CBI Logo Rank Frequently Asked Questions (FAQ)

  • Where is's headquarters?'s headquarters is located at 2160 North Central Road, Fort Lee.

  • What is's latest funding round?'s latest funding round is Loan.

  • How much did raise? raised a total of $5.93M.

  • Who are the investors of

    Investors of include Paycheck Protection Program and Berko Ventures.

  • Who are's competitors?

    Competitors of include BabyList.

Compare to Competitors

Parentune Logo

Parentune operates an online parent community that provides relevant advice, blogs, and tips, specifically for Indian parents. It was founded in 2012 and is based in Gurgaon, India.

Buy Buy Baby

Buy Buy Baby is a chain of stores that offers baby products. It provides strollers, car seats, cribs, breastpumps, wearable blankets, and more. It is a subsidiary of Bed Bath & Beyond Inc. It was founded in 1996 and is based in Union, New Jersey.

BabyList Logo

Babylist is a vertical marketplace and commerce destination for baby products. Utilizing proprietary data, patented technology, and unbiased editorial guidance, the company recommends expert-tested products to those starting their parenting journey. Babylist registries connect new parents and their community of family and friends who help plan, prepare, and shop for a child's arrival. Babylist was founded in 2011 and is based in Oakland, California.

Amazon Logo

Amazon (NASDAQ: AMZN) provides an e-commerce platform that offers a lot of products ranging from books and electronics to tennis rackets and diamond jewelry. It partners with other retailers through Amazon services to provide e-commerce offerings including technology services, merchandising, customer service, and order fulfillment. The company was founded in 1994 and is based in Seattle, Washington.

Walmart Logo

Walmart (NYSE: WMT) is a multinational retailing corporation that operates as a chain of hypermarkets, discount department stores, and grocery stores. It offers competitive prices on a range of products through formats including the Supercenter, Discount Store, and Neighborhood Market. The company was founded in 1962 and is based in Bentonville, Arkansas.

Target Corporation Logo
Target Corporation

Target Corporation (NYSE TGT) offers high-quality, on-trend merchandise at discounted prices in clean, spacious, guest-friendly stores and through its digital channels.

Discover the right solution for your team

The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution.

Request a demo

CBI websites generally use certain cookies to enable better interactions with our sites and services. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. You can read more about your cookie choices at our privacy policy here. By continuing to use this site you are consenting to these choices.