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The new insights-driven series leverages My Code's Intelligence Center to deliver tangible insights and recommendations for brands on the most pressing issues facing diverse Gen Z communities
SANTA MONICA, Calif., Oct. 16, 2023 /PRNewswire/ -- My Code , the largest US diverse media company, has established a new research series built for marketers seeking brand relevance and deep consumer insight about Gen Z communities, uncovering the influence these audiences have across cultural touchpoints and societal and economic issues including education, politics and more. The first wave of research will be a two-part series centered on Latine Gen Z audiences in collaboration with Remezcla , the leading minority-owned Latine digital publication, creative agency and production studio dedicated to Latine culture. Remezcla is the leading minority-owned Latine digital publication, creative agency and production studio dedicated to Latine culture. My Code and Remezcla are uniquely positioned to conduct rigorous, multilayered research, tapping into My Code's Intelligence Center and Remezcla's deep-rooted expertise in Latine youth. My Code's Intelligence Center is a proprietary platform dedicated to analyzing and reporting on ever-changing multicultural and diverse American consumers' sentiments, opinions, and habits. Founded in 2006, Remezcla has established itself as the go-to cultural resource for Latine culture among brands and consumers. Remezcla's in-house creative agency and production studio has worked with brands including McDonald's, Cheetos, Brooklyn Museum, Netflix and Tecate while its digital magazine reaches an audience of 15 million US Latinos, primarily composed of ambicultural and bilingual Gen Z readers. My Code's new research series will develop several reports rich in Gen Z audience intelligence data and insights, exploring the cultural influence of this demographic and their leading role as trendsetters, tastemakers, and influencers. The first two installments developed in collaboration with Remezcla will uncover a variety of cultural touchpoints and societal and economic subject matter from political mobilization and impact to the reshaping of education and professional success — elements crucial in understanding this audience to forge more authentic connections between brands and target groups. My Code and Remezcla formed a team of prominent industry leaders well-versed in cultural nuances and understanding, vigorous research, strategy, and authentic audience engagement to construct an impactful series. The dedicated research committee will be led by My Code's Aaron Braxton, General Manager, Research and Insights and Alexandra Kennedy, Executive Vice President, Commercial Strategy, and Remezcla's Thatiana Diaz, Editor in Chief and Jemilly Castro, VP of Strategy. "It is essential to acknowledge the significance of Latine Gen Z as a powerful force shaping the future amidst today's unprecedented rates of rapid change and innovation," said Braxton. "This series serves as a testament to the power of research and analysis in accelerating marketers' understanding and celebration of the contributions of diverse Gen Z communities in culture." "Our combined expertise will allow us to advance the information marketers require to develop stronger strategies and tactics to reach the growing Latine audience, a population that's deserving of more thoughtful and representative brand communication," said Castro. The foundational overview of the first installment of the Latine Gen Z viewpoints is available to download on MyCodeMedia.com . The next installment is slated for release in early 2024. ABOUT MY CODE
My Code is the leading diverse media company in the U.S., amplifying, supporting and funding diverse publishers, creators and producers. A 3x Inc. 5000-ranked company, My Code was formed following the expansion of H Code to reach demographics beyond Hispanic consumers. The company's diverse team of marketers, sellers, researchers, and storytellers specializes in an ever-growing selection of Cultural and Affinity Codes including A Code, B Code and Pride Code, to help companies reach millions of AANHPI, Black, Hispanic and LGBTQIA+ consumers with unmatched authenticity. As a minority-dominant organization, its team is dedicated to the economic empowerment of the diverse communities and audiences they represent. Impremedia (the leading Hispanic news publisher) and Veranda Entertainment (which distributes Spanish-language film and television content across CTV platforms) are part of the My Code brand portfolio, offering a diversified range of services to clients and advertisers. In 2023, the company announced its significant investment in minority-owned Latinx digital culture magazine and creative agency REMEZCLA. To learn more about My Code, please visit www.mycodemedia.com . ABOUT REMEZCLA
Remezcla is a Latinx lifestyle company. Founded in 2006, Remezcla was the first premium digital publication for young US Latinos. Today Remezcla operates as a digital publisher, creative agency, and entertainment company. Remezcla is also the preferred partner for leading consumer brands interested in creating culturally relevant content and experiences for a new generation of Latinos. Remezcla and its best-in-class editorial and creative agency teams have earned awards across several categories at the Webbys, ANA Multicultural Excellence Awards, The One Show, Clio Sports, Shortys, Ex Awards, and Reggie Awards, among others. Remezcla was founded and remains led by Latino entrepreneurs. Remezcla continues to be a Minority-Owned Business Enterprise. Learn more at www.remezcla.com . Media Contact:

10:00 ET
MY CODE ESTABLISHES NEW GEN Z RESEARCH SERIES

The new insights-driven series leverages My Code's Intelligence Center to deliver tangible insights and recommendations for brands on the most pressing issues facing diverse Gen Z communities
My Code, the largest US diverse media company, has established a new research series built for marketers seeking brand relevance and deep consumer insight about Gen Z communities, uncovering the influence these audiences have across cultural touchpoints and societal and economic issues including education, politics and more. The first wave of research will be a two-part series centered on Latine Gen Z audiences in collaboration with Remezcla, the leading minority-owned Latine digital publication, creative agency and production studio dedicated to Latine culture. My Code and Remezcla are uniquely positioned to conduct rigorous, multilayered research, tapping into My Code’s Intelligence Center and Remezcla’s deep-rooted expertise in Latine youth. My Code’s Intelligence Center is a proprietary platform dedicated to analyzing and reporting on ever-changing multicultural and diverse American consumers’ sentiments, opinions, and habits. Founded in 2006, Remezcla has established itself as the go-to cultural resource for Latine culture among brands and consumers. Remezcla’s in-house creative agency and production studio has worked with brands including McDonald’s, Cheetos, Brooklyn Museum, Netflix and Tecate while its digital magazine reaches an audience of 15 million US Latinos, primarily composed of ambicultural and bilingual Gen Z readers. My Code’s new research series will develop several reports rich in Gen Z audience intelligence data and insights, exploring the cultural influence of this demographic and their leading role as trendsetters, tastemakers, and influencers. The first two installments developed in collaboration with Remezcla will uncover a variety of cultural touchpoints and societal and economic subject matter from political mobilization and impact to the reshaping of education and professional success — elements crucial in understanding this audience to forge more authentic connections between brands and target groups. My Code and Remezcla formed a team of prominent industry leaders well-versed in cultural nuances and understanding, vigorous research, strategy, and authentic audience engagement to construct an impactful series. The dedicated research committee will be led by My Code’s Aaron Braxton, General Manager, Research and Insights and Alexandra Kennedy, Executive Vice President, Commercial Strategy, and Remezcla’s Thatiana Diaz, Editor in Chief and Jemilly Castro, VP of Strategy. “It is essential to acknowledge the significance of Latine Gen Z as a powerful force shaping the future amidst today’s unprecedented rates of rapid change and innovation,” said Braxton. “This series serves as a testament to the power of research and analysis in accelerating marketers’ understanding and celebration of the contributions of diverse Gen Z communities in culture.”
“Our combined expertise will allow us to advance the information marketers require to develop stronger strategies and tactics to reach the growing Latine audience, a population that’s deserving of more thoughtful and representative brand communication,” said Castro. The foundational overview of the first installment of the Latine Gen Z viewpoints is available to download on MyCodeMedia.com. The next installment is slated for release in early 2024.

My Code establishes New Gen Z Research Series

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Write My Code: Expert Coding Solutions at Your Service

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The partnership will help brands and advertisers increase authentic connections and engagement with LGBTQIA+ audiences
SANTA MONICA, Calif., Aug. 23, 2023 /PRNewswire/ -- My Code , the largest US diverse media company, and PinkNews , the world's largest and most influential LGBTQ+ media brand, have announced a new partnership in which My Code will exclusively represent PinkNews' integrated media capabilities in the United States. My Code will create content opportunities for brands across PinkNews' US platform that will engage the LGBTQIA+ community, fostering authentic connections for advertisers. The partnership will benefit from My Code's proprietary Intelligence Center, which generates market and digital media insights that allow brands to better reach, understand and connect with diverse audiences. PinkNews' extended publisher capability will be leveraged to offer authentic and organic media sponsorship opportunities across editorial, video and social media, all specifically catered to the LGBTQIA+ audience. "Having a voice such as PinkNews as part of our product offering will power Pride Code, a division of My Code, to amplify content opportunities that both positively impact the community, and create new, year-long opportunities for brands and agencies to invest in underrepresented audiences," said Gerry Ramirez, VP of Partnership Development at My Code. "With the majority of the PinkNews audience based in the United States, we have spent a long time sourcing the right partner to take our integrated partnership offering to market in this territory. We are confident that the mission and values of My Code and PinkNews align to deliver the most authentic and ultimately best performing opportunities to brands and agencies," said Benjamin Cohen, Founder and CEO of PinkNews. To learn more about My Code and how it authentically connects brands and underrepresented audiences, please visit www.mycodemedia.com . For more information on PinkNews and its award-winning content created through a uniquely inclusive lens, visit www.thepinknews.com . ABOUT MY CODE
My Code is the leading diverse media company in the U.S., amplifying, supporting and funding diverse publishers, creators and producers. A 3x Inc. 5000-ranked company, My Code was formed following the expansion of H Code to reach demographics beyond Hispanic consumers. The company's diverse team of marketers, sellers, researchers, and storytellers specializes in an ever-growing selection of Cultural and Affinity Codes including A Code, B Code and Pride Code, to help companies reach millions of AANHPI, Black, Hispanic and LGBTQIA+ consumers with unmatched authenticity. As a minority-dominant organization, its team is dedicated to the economic empowerment of the diverse communities and audiences they represent. Impremedia (the leading Hispanic news publisher) and Veranda Entertainment (which distributes Spanish-language film and television content across CTV platforms) are part of the My Code brand portfolio, offering a diversified range of services to clients and advertisers. In 2023, the company announced its significant investment in minority-owned Latinx digital culture magazine and creative agency REMEZCLA. To learn more about My Code, please visit www.mycodemedia.com . ABOUT PINKNEWS
PinkNews is the world's largest and most influential LGBTQ+ led media company. Each month across our award-winning website, social platforms, and app we reach over 150 million people. Founded in 2005 by CEO Benjamin Cohen, PinkNews exists to inform, inspire change and empower people to be themselves. PinkNews is an award-winning digital publisher with accolades from Digiday Media Awards (2023 Best Snapchat Show and Best Snapchat Shows Producer, 2022 Video Team of the Year, 2020 Best Snapchat Discover Publisher), The Drum Online Media Awards (2023 Publisher of the Year and Best App of the Year, 2022 Editorial Team of the Year, 2021 Brand of the Year, and Video Team of the Year), AOP Publisher Awards (2023 Product Development Team of the Year), the AOP Digital Publishing Awards (2022 Best Use of Video - The Queer Catch-Up), the Digiday Video & TV Awards (2022 Best Snapchat Show- The Queer Catch-Up), Digiday Media Europe Awards (2023 Publisher of the Year and Publishing Executive of the Year - Sarah Watson, 2021 Video Team of the Year and Publishing Executive of the Year, 2020 Publisher of the Year and Editorial Team of the Year), and PPA 30 under 30 (Chandni Sembhi)

09:28 ET
My Code and PinkNews Enter Exclusive Partnership

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The largest diverse media company in the US appears on the list for the third time
SANTA MONICA, Calif., Aug. 16, 2023 /PRNewswire/ -- Inc. magazine has revealed that My Code , the largest diverse media company in the U.S., has ranked No. 1,954 on its annual Inc. 5000 list, the most prestigious ranking of the nation's fastest-growing private companies. The company previously made the list in 2020 and 2021 under its former company name, H Code. The list represents the hallmark of entrepreneurial success and the place where many well-known brands have gained their first national exposure. My Code's purpose-driven media platform allows advertisers to support minority-owned and led publishers, creators, and producers while helping brands to discover and reach diverse audiences. Having expanded from its Hispanic-centric origins, My Code's suite of diverse consumer Codes inclusive of H Code, B Code, A Code, and Pride Code, enables brands and advertisers to reach over 55 Million Hispanic, Black, AANHPI and LGBTQIA+ audiences across 900+ publisher sites. "It's a tremendous accomplishment to be ranked by Inc. among the country's fastest-growing companies for a third time – now as My Code," said the company's Founder & CEO, Parker Morse. "Our rapid and continued growth is a key indicator of our success in unifying the fragmented diverse marketing landscape and helping steward more authentic and meaningful connections between brands and audiences. Our team is passionate about and committed to leveraging this momentum to further advance our vision of a future media landscape where everyone is authentically represented." Beyond the expansion of its cultural Codes, My Code's 287% three-year revenue growth can be attributed to its burgeoning strategic partnerships with premier multicultural media businesses including Impremedia , the leading Hispanic news and information company that includes La Opinión , the nation's #1 Spanish-language daily newspaper, and Veranda Entertainment , a leading technology and entertainment company that distributes multicultural and Spanish-language content across multiple Connected TV (CTV) platforms that include Butaca TV, its top AVOD platform. Most recently, My Code announced a significant partnership with minority-owned Latinx digital culture magazine and creative agency REMEZCLA to elevate Latinx storytelling at a wider scale. Complete results of the Inc. 5000, including company profiles and an interactive database that can be sorted by industry, region, and other criteria, can be found at  www.inc.com/inc5000 . To learn more about My Code, please visit www.mycodemedia.com
ABOUT MY CODE
My Code is the leading diverse media company in the U.S., amplifying, supporting and funding diverse publishers, creators and producers. A 3x Inc. 5000-ranked company, My Code was formed following the expansion of H Code to reach demographics beyond Hispanic consumers. The company's diverse team of marketers, sellers, researchers, and storytellers specializes in an ever-growing selection of Cultural and Affinity Codes including A Code, B Code and Pride Code, to help companies reach millions of AANHPI, Black, Hispanic and LGBTQIA+ consumers with unmatched authenticity. As a minority-dominant organization, its team is dedicated to the economic empowerment of the diverse communities and audiences they represent. Impremedia (the leading Hispanic news publisher) and Veranda Entertainment (which distributes Spanish-language film and television content across CTV platforms) are part of the My Code brand portfolio, offering a diversified range of services to clients and advertisers. In 2023, the company announced its significant investment in minority-owned Latinx digital culture magazine and creative agency REMEZCLA. To learn more about My Code, please visit www.mycodemedia.com . Media contact:

My Code Ranked Among Fastest-Growing Private Companies on the 2023 Inc. 5000 List

PinkNews is an LGBTQ digital publisher. It informs, inspires change, and empowers people to be themselves in the LGBTQ community. It stands for the fundamental rights of the entire LGBTQ community and its allies, helping to deliver positive and transformative change. It was founded in 2005 and is based in Pinner, United Kingdom.

PinkNews

SANTA MONICA , Calif. , Aug. 23 , 2023 / PRNewswire / -- My Code , the largest US diverse media company , and PinkNews , the world 's largest and most influential LGBTQ + media brand , have announced a new partnership in which My Code will exclusively represent PinkNews ' integrated media capabilities in the United States .

FOX Deportes

Grupo La Republica is a media company. It provides nationwide coverage. It owns the newspaper El Popular and the sports newspaper Lbero. In addition, it is part of the Latin American Associated Newspapers (PAL), to which other important publishing houses in Latin America belong. Grupo La Republica was founded in 1981 and is based in Lima, Peru.

Grupo La Republica

Leaf Group

Rubicon Project

Blue Bite

Warner Bros. Entertainment

My Code is a digital media company that enables brands, agencies, publishers, and storytellers to decode and connect with multifaceted and diverse audiences. The company was founded in 2015 and is based in Santa Monica, California.

Date	Investment Stage	Companies	Valuation Valuations are submitted by companies, mined from state filings or news, provided by VentureSource, or based on a comparables valuation model.	Total Funding	Note	Sources
11/1/2022		Veranda Entertainment	$99M		Acquired	2
5/10/2022		Subscribe to see more	$99M		Subscribe to see more	10

Date	11/1/2022	5/10/2022
Investment Stage
Companies	Veranda Entertainment	Subscribe to see more
Valuation	$99M	$99M
Total Funding
Note	Acquired	Subscribe to see more
Sources	2	10

Date	2/28/2023
Round	Corporate Minority
Company	Remezcla
Amount
New?	Yes
Co-Investors
Sources	1

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