The largest diverse media company in the US appears on the list for the third time SANTA MONICA, Calif., Aug. 16, 2023 /PRNewswire/ -- Inc. magazine has revealed that My Code, the largest diverse media company in the U.S., has ranked No. 1,954 on its annual Inc. 5000 list, the most...

My Code Ranked Among Fastest-Growing Private Companies on the 2023 Inc. 5000 List

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My Code will work alongside APX Content Ventures to create and distribute content that amplifies diverse voices
SANTA MONICA, Calif., March 30, 2023 /PRNewswire/ --  My Code , the largest multicultural media company in the United States which enables publishers, storytellers, brands and agencies to connect with diverse audiences, has been named a recipient of Publicis Media's Inclusion Investment Fund. This fund, announced as part of Publicis Media's Once & For All Coalition , is a $25 million fund designed to help diverse-owned, -operated, and/or -targeted partners develop content that spotlights diverse voices and storylines. The fund is managed by APX Content Ventures, a division of Publicis Media and a global unit dedicated to investing in quality, and mission-driven programming. To date, this effort has funded over 25 content ideas across more than a dozen diverse suppliers. As the latest recipient of this fund, My Code will work with its in-house creative team to develop and elevate original programming that resonates with multicultural audiences. My Code will produce a reality competition series, "The Right Pitch," which will give diverse creators a platform to showcase their skills and insight as storytellers as they compete for the opportunity to direct and produce campaigns for top global brands. The series will be available on multiple streaming platforms and will be available as a first-to-market sponsorship opportunity for Publicis Groupe clients. "We are very proud to be selected as a content production partner by the Inclusion Investment Fund alongside other notable media companies," said Damian Benders, General Manager of B Code. "My Code is committed to enabling and supporting Black, Hispanic, AANHPI and LGBTQIA creative innovators who aren't just ahead of the trendsetting curve, but shaping it. This partnership allows us to put those multicultural voices who are often overlooked in the driver-seat and further focus on providing data-driven and culturally nuanced content to multicultural audiences." "This relationship with APX Content Ventures is exactly the type of partnership that we strive to make and value immensely as we have a common mission and shared goal of creating programming that authentically captures and engages diverse audiences," said Jennifer White, COO of My Code. "The development and launch of this original series provides an incredible opportunity to utilize our expertise within the multicultural space to bring forth fresh ideas that are authentic and engaging." "We're excited to add My Code to our growing list of fund recipients as we continue to expand industry investment in authentic multicultural programs," said Allie Dvorin, Senior Vice President, APX Content Ventures. "We have shared values of ensuring diversity throughout the development process that will support both multicultural creators and consumers." To learn more about My Code, please visit www.mycodemedia.com . About My Code
My Code is the leading media company representing the multicultural landscape of America by amplifying, supporting and funding diverse publishers, creators and producers. My Code was formed following the expansion of H Code, a 2x Inc. 5000-ranked company founded in 2015, into additional demographics beyond Hispanic consumers. The company's diverse team of marketers, sellers, researchers, and storytellers specializes in an ever-growing selection of Cultural and Affinity Codes including A Code, B Code, W Code and Pride Code, to help companies reach millions of AANHPI, Black, Hispanic, female and LGBTQIA+ consumers with unmatched authenticity. As a minority-dominant organization, its team is dedicated to the economic empowerment of the diverse communities and audiences they represent. Impremedia (the leading Hispanic news publisher) and Veranda Entertainment (which distributes Spanish-language film and television content across CTV platforms) are part of the My Code brand portfolio, offering a diversified range of services to clients and advertisers. In 2023, the company announced its significant investment in minority-owned Latinx digital culture magazine and creative agency REMEZCLA. About APX Content Ventures
APX Content Ventures is a global unit dedicated to investing in quality, and mission-driven programming. Part of Publicis Media, its purpose is to find, fund and elevate partners and properties that amplify diverse voices, empower women and build community, connection and trust. Live in the UK, US, Germany and Italy, it has generated hundreds of programs across all genres, from ground-breaking documentaries to global entertainment formats and world-class scripted series. CONTACT:

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My Code Named Latest Recipient of Publicis Media's Inclusion Investment Fund Led by APX Content Ventures

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The strategic investment accelerates Remezcla's growth as a leading minority-owned Latinx digital publication and creative agency
NEW YORK, Feb. 28, 2023 /PRNewswire/ -- Leading Latinx digital culture magazine and creative agency, Remezcla, announced today a sizable investment from My Code, the largest US multicultural media company. Led by chief executive officer and co-founder, Andrew Herrera, Remezcla has established itself as the leading minority-owned Latinx digital publication for Latinx culture. Remezcla reaches an audience of 15 million US Latinos, primarily composed of ambicultural and bilingual Gen Z readers. My Code is the leading multicultural media company connecting brands and advertisers with minority-led and owned publishers, creators and producers to deepen engagement with diverse audiences. My Code's investment in Remezcla follows a series of strategic partnerships with premier multicultural media publications over the past year. This partnership will allow Remezcla to expand its operational capacity with shared services including ad products, technology, research, and more to help evolve its media and marketing services business and further its mission of elevating Latinx storytelling at a wide scale. My Code is the leading multicultural media company connecting brands and advertisers with minority-led and owned publishers, creators and producers to deepen engagement with diverse audiences. Spanning over 20 different countries, representing 20% of the population, and a multitude of subcultures, Latinx culture is incredibly diverse. There is a growing need and desire from brands and consumers alike to better understand, advance and celebrate the richness of the Latinidad cultural spectrum. "Remezcla has identified this demand and filled a void for readers and marketers, showcasing the vibrancy of Latinx youth culture across music, film, art, fashion and beyond through our editorial and social platforms. We have a unique ability to apply our passion for our culture with our award winning creativity to develop purposeful and progressive storytelling. For the past 15 years we have had the opportunity to collaborate with our brand partners on creating meaningful and memorable marketing strategies that not only create effective consumer engagement but lift our culture. We are excited to have My Code be part of this journey as we continue to create best-in-class storytelling through branded content, experiential events and so much more," said Andrew Herrera, founder and chief executive officer, Remezcla. Recently featured in Ad Age Magazine's Brands on the Rise, Remezcla grew its revenue in 2022 by over 180%. Remezcla has built its media and creative agency business with intimate knowledge of where Latinx audiences are and how to help brands show up in the channels and formats that are relevant to them, explained Herrera. A suite of readily accessible products and technology will broaden and strengthen Remezcla's unique market position and create new opportunities for a wider set of brand marketers. Andrew Herrera and his executive team will continue to operate the Company through this next phase of growth. "We're amazed at how Remezcla has been able to fill a niche for young Latino audiences looking for stories that matter to them, a mission that we're eager to help scale and reinforce," said Parker Morse, founder of My Code. "We are excited to invest and bring resources to help Remezcla continue to enable brands to make measurable connections with Latino communities through informed strategies and help continue our understanding of what's most important to multicultural audiences." My Code's recently established partnerships with premier multicultural media publications include Impremedia , the leading Hispanic news and information company that encompasses La Opinión , the nation's #1 Spanish-language daily newspaper. Most recently, My Code acquired Veranda Entertainment , a leading technology and entertainment company that distributes multicultural and Spanish-language content across multiple Connected TV (CTV) platforms that include Butaca TV, its top AVOD platform. ABOUT REMEZCLA
Remezcla is a Latinx lifestyle company. Founded in 2006, Remezcla was the first premium digital publication for young US Latinos. Today Remezcla operates as a digital publisher, creative agency, and entertainment company. Remezcla is also the preferred partner for leading consumer brands interested in creating culturally relevant content and experiences for a new generation of Latinos. Remezcla and its best-in-class editorial and creative agency teams have earned awards across several categories at the Webbys, ANA Multicultural Excellence Awards, The One Show, Clio Sports, Shortys, Ex Awards, and Reggie Awards, among others. Remezcla was founded and remains led by Latino entrepreneurs. Remezcla continues to be a Minority-Owned Business Enterprise. Learn more at www.remezcla.com . ABOUT MY CODE
My Code is the leading media company representing the multicultural landscape of America by amplifying, supporting and funding diverse publishers, creators and producers. My Code was formed following the expansion of H Code, a 2x Inc. 5000-ranked company founded in 2015, into additional demographics beyond Hispanic consumers. With a diverse team of marketers, sellers, researchers, and storytellers specializing in an ever-growing selection of Cultural and Affinity Codes including:  A Code, B Code, W Code and Pride Code. My Code helps companies of all sizes reach millions of Hispanic, Black, AAPI, multicultural female and LGBTQ+ consumers with unmatched authenticity. As a minority-dominant organization, its team is dedicated to the economic empowerment of the diverse communities and audiences they represent. My Code combines proprietary insights from its Intelligence Center, first-party targetable datasets, and custom creative to deliver unparalleled multimedia content that effectively reaches diverse audiences across the digital landscape. In 2022, the company acquired Impremedia (the leading Hispanic news publisher) and Veranda Entertainment (which distributes Spanish-language film and television content across CTV platforms) and continues to expand its portfolio to better serve brands and advertisers. Today, My Code's employee base is 85% multicultural, 77% Hispanic/Latinx, and 60% female across its offices in the U.S. and Latin America. To learn more about My Code, please visit www.mycodemedia.com . SOURCE Remezcla

10:38 ET
Remezcla Scales Advertising Capabilities Through Strategic Investment From My Code

My Code Announces the Completion of its Acquisition of Veranda Entertainment
January 10, 2023
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January 10, 2023
January 10, 2023
SANTA MONICA, Calif.–( BUSINESS WIRE )– My Code , the largest multicultural digital media company in the United States which enables publishers, storytellers, brands and agencies to connect with diverse audiences, today announced the completion of its acquisition of Veranda Entertainment, a leading technology and entertainment company that distributes multicultural and Spanish-language film and television content across multiple Connected TV (CTV) platforms. Over the last few years, multicultural audiences, especially Hispanic consumers, have adopted CTV streaming apps at a higher rate compared to the general population, presenting a significant opportunity to marketers. With this acquisition, My Code can now offer its marketing partners direct access to advertising inventory in Veranda’s catalog, whose well-established connections with content producers are positioned to showcase quality content to underserved U.S. Hispanic audiences. To grow its influence in the CTV space, My Code will work closely with Veranda’s channels and programming, including Butaca TV, Oro TV, Saborear TV and Judge Faith, which provide hundreds of original film and television series worldwide. These channels along with Veranda’s leading AVOD platform, Butaca TV, will help brands and advertisers select media inventory that reaches connected audiences at scale. “As we continue to expand My Code’s portfolio to bring all multicultural digital services under one brand, the CTV market has been a huge priority for us, which is why the Veranda Entertainment acquisition is the natural next step,” said Parker Morse, CEO and founder of My Code. “Veranda’s award-winning team have built a platform that amplifies the voice of today’s Hispanic audience and we look forward to integrating our robust advertising, custom creative and branded content solutions to help advertisers grow ad revenue, viewership and distribution possibilities to global CTV audiences.”
Since launching in 2004, Veranda has built an extensive network of global publishers, content producers, media companies, smart television manufacturers and digital platforms to distribute content and branded channels. Their distribution channels include general market television, as well as contemporary and classic Spanish-language cinema. To share content with an increasingly globalized audience, Veranda works with premier distribution platforms including Amazon, YouTube, Pluto, Tubi, The Roku Channel, Plex, Samsung TV Plus and Vizio. With a library of over 175 titles and 1500 hours of content, Veranda logs in over 100M hours of content consumed annually. “My Code’s dedication to establishing meaningful connections with Hispanic and multicultural audiences has never been more important and we’re aligned with their vision to optimize the CTV experience for both advertisers and consumers,” said Randall Green, CEO at Veranda. “My Code brings a wealth of demand from advertisers and marketing partners that are a perfect fit for Veranda’s on-demand channels as audiences continue to take advantage of the accessibility of digital content.”
My Code’s acquisition of Veranda follows a series of publisher deals with premier multicultural media platforms. Prior to acquiring Veranda, My Code closed an  acquisition with Impremedia , the leading Hispanic news and information company that includes  La Opinión , the nation’s #1 Spanish-language daily newspaper. My Code will continue finalizing strategic partnerships with key media stakeholders to make it easier for marketers to have a comprehensive plan that addresses the lack of quality content for multicultural audiences who are often exposed to messaging that does not meet their consumer sentiments. To learn more about My Code, please visit  www.mycodemedia.com . About My Code
My Code is a digital media company that enables brands, agencies, publishers, and storytellers to decode and connect with multifaceted and diverse audiences. My Code was formed following the expansion of H Code, a 2x Inc. 5000-ranked company founded in 2015, into additional demographics beyond Hispanic consumers. With a diverse team of marketers, sellers, researchers, and storytellers specializing in an ever-growing selection of Cultural and Affinity Codes, My Code helps companies of all sizes reach millions of Hispanic, Black, AAPI, multicultural female and LGBTQ+ consumers with unmatched authenticity. My Code combines proprietary insights from its Intelligence Center, first-party targetable datasets, and custom creative to deliver unparalleled multimedia content that effectively reaches diverse audiences across the digital landscape. Having evolved from its Hispanic-centric origins, My Code is now a robust, minority-dominant organization dedicated to the economic empowerment of the diverse communities and audiences it represents. Its purpose-driven media marketplace allows advertisers to easily invest in minority-owned and led publishers, creators, and producers. My Code recently acquired the leading Hispanic news company Impremedia, making it the owner of the most widely read and respected Spanish-language daily newspapers and digital media outlets in the U.S. Today, My Code’s employee base is 88% multicultural, 77% Hispanic/Latinx, and 60% female across its offices in the U.S. and Latin America. About Veranda Entertainment
Founded in 2004, Veranda Entertainment is a technology and entertainment company that has been distributing film and television content across multiple platforms for 18 years. Veranda Entertainment spans the globe as they work with independent producers, large distributors and production companies to distribute their content. Veranda’s partnership with media companies, smart television manufacturers, and digital platforms to distribute its content and branded channels allows viewers worldwide to enjoy curated films and TV. Media Contacts:

My Code Announces the Completion of its Acquisition of Veranda Entertainment

The acquisition adds to My Code’s growing portfolio of owned and operated multicultural media properties and provides advertisers with seamless access to the Hispanic Connected TV market
November 01, 2022 08:58 AM Eastern Daylight Time
SANTA MONICA, Calif.--( BUSINESS WIRE )-- My Code , the largest multicultural digital media company in the United States which enables publishers, storytellers, brands and agencies to connect with diverse audiences, today announced the completion of its acquisition of Veranda Entertainment, a leading technology and entertainment company that distributes multicultural and Spanish-language film and television content across multiple Connected TV (CTV) platforms. Over the last few years, multicultural audiences, especially Hispanic consumers, have adopted CTV streaming apps at a higher rate compared to the general population, presenting a significant opportunity to marketers. With this acquisition, My Code can now offer its marketing partners direct access to advertising inventory in Veranda’s catalog, whose well-established connections with content producers are positioned to showcase quality content to underserved U.S. Hispanic audiences. To grow its influence in the CTV space, My Code will work closely with Veranda’s channels and programming, including Butaca TV, Oro TV, Saborear TV and Judge Faith, which provide hundreds of original film and television series worldwide. These channels along with Veranda’s leading AVOD platform, Butaca TV, will help brands and advertisers select media inventory that reaches connected audiences at scale. “As we continue to expand My Code’s portfolio to bring all multicultural digital services under one brand, the CTV market has been a huge priority for us, which is why the Veranda Entertainment acquisition is the natural next step,” said Parker Morse, CEO and founder of My Code. “Veranda’s award-winning team have built a platform that amplifies the voice of today’s Hispanic audience and we look forward to integrating our robust advertising, custom creative and branded content solutions to help advertisers grow ad revenue, viewership and distribution possibilities to global CTV audiences.”
Since launching in 2004, Veranda has built an extensive network of global publishers, content producers, media companies, smart television manufacturers and digital platforms to distribute content and branded channels. Their distribution channels include general market television, as well as contemporary and classic Spanish-language cinema. To share content with an increasingly globalized audience, Veranda works with premier distribution platforms including Amazon, YouTube, Pluto, Tubi, The Roku Channel, Plex, Samsung TV Plus and Vizio. With a library of over 175 titles and 1500 hours of content, Veranda logs in over 100M hours of content consumed annually. “My Code’s dedication to establishing meaningful connections with Hispanic and multicultural audiences has never been more important and we’re aligned with their vision to optimize the CTV experience for both advertisers and consumers,” said Randall Green, CEO at Veranda. “My Code brings a wealth of demand from advertisers and marketing partners that are a perfect fit for Veranda’s on-demand channels as audiences continue to take advantage of the accessibility of digital content.”
My Code’s acquisition of Veranda follows a series of publisher deals with premier multicultural media platforms. Prior to acquiring Veranda, My Code closed an acquisition with Impremedia , the leading Hispanic news and information company that includes La Opinión , the nation’s #1 Spanish-language daily newspaper. My Code will continue finalizing strategic partnerships with key media stakeholders to make it easier for marketers to have a comprehensive plan that addresses the lack of quality content for multicultural audiences who are often exposed to messaging that does not meet their consumer sentiments. To learn more about My Code, please visit www.mycodemedia.com . About My Code
My Code is a digital media company that enables brands, agencies, publishers, and storytellers to decode and connect with multifaceted and diverse audiences. My Code was formed following the expansion of H Code, a 2x Inc. 5000-ranked company founded in 2015, into additional demographics beyond Hispanic consumers. With a diverse team of marketers, sellers, researchers, and storytellers specializing in an ever-growing selection of Cultural and Affinity Codes, My Code helps companies of all sizes reach millions of Hispanic, Black, AAPI, multicultural female and LGBTQ+ consumers with unmatched authenticity. My Code combines proprietary insights from its Intelligence Center, first-party targetable datasets, and custom creative to deliver unparalleled multimedia content that effectively reaches diverse audiences across the digital landscape. Having evolved from its Hispanic-centric origins, My Code is now a robust, minority-dominant organization dedicated to the economic empowerment of the diverse communities and audiences it represents. Its purpose-driven media marketplace allows advertisers to easily invest in minority-owned and led publishers, creators, and producers. My Code recently acquired the leading Hispanic news company Impremedia, making it the owner of the most widely read and respected Spanish-language daily newspapers and digital media outlets in the U.S. Today, My Code’s employee base is 88% multicultural, 77% Hispanic/Latinx, and 60% female across its offices in the U.S. and Latin America. About Veranda Entertainment
Founded in 2004, Veranda Entertainment is a technology and entertainment company that has been distributing film and television content across multiple platforms for 18 years. Veranda Entertainment spans the globe as they work with independent producers, large distributors and production companies to distribute their content. Veranda’s partnership with media companies, smart television manufacturers, and digital platforms to distribute its content and branded channels allows viewers worldwide to enjoy curated films and TV. Contacts

My Code Acquires Veranda Entertainment to Bolster Connected TV Advertising Solutions for Hispanic Audiences

American Interactiva develops new internet business structures and platforms for journalistic content. The company's product, Pagapoco.com, gives deals and discounts to local businesses. The platform delivers a simple and practical online retail ecosystem where consumers may find solutions to various types of problems. It was founded in 1995 and is based in San Salvador, El Salvador.

American Interactiva

`` We 're excited to extend this valued partnership into 2022 in order to continue helping America Interactiva reach their expansion goals in the U.S. , and provide our brands and advertisers with direct access to the growing Salvadoran market , '' says Pablo Rivera , VP of Publisher Development for My Code .

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