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Founded Year



Acquired | Acquired

Total Raised


About Muzlab

Muzlab is a streaming audio marketing service that specializes in creating corporate radio playlists. On April 19, 2021, Muzlab was acquired by Sberbank. The terms of the transaction were not disclosed.

Headquarters Location

Derbenevskaya emb. 7 building 5, office 512

St. Petersburg,

Russian Federation

+7 (800) 550-59-94

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Latest Muzlab News

After a new acquisition, Sber wants to become a central player in the Russian digital music market

Apr 20, 2021

By East-West Digital News / April 20, 2021 April 20, 2021 Yesterday Sber, the state-controlled financial and digital giant,  announced  a binding agreement to fully acquire  Muzlab, a leader in the Russian B2B audio streaming market. The amount of the transaction was not disclosed, but industry publication  VC.RU  heard it was between 500 million rubles ($6.5 million) and 1 billion rubles ($13 million at the current exchange rate). Muzlab has developed a platform, ‘Market Player,’ that uses artificial intelligence and data from visitors in physical venues to deliver targeted media content. Stores, cafés, commercial or public places create playlists automatically, manually, or with the help of music editors, to entertain their customers. Businesses can also manage audio advertising across all points of sale. Muzlab takes care of all interactions with copyright holders, including regarding royalty payments. Founded in 2016, Muzlab serves such Russian and international clients as Burger King, Calvin Klein, Decathlon and Tatneft. The company claims to serves over 1,000 small and large companies with activity in some 300 cities, towns, and villages in Russia and four other countries. Its reaches some 8 million users daily in over 10,000 locations. As a result of the deal with Sber, the company will be integrated into the  Sber ecosystem , which will “increase its audience dramatically and strengthen the company’s position in the B2B market,” according to Sber. Going further, Sber aims to “create a new unique player in the Russian market, a player with B2C and B2B streaming products and complementary integrations between them.” This will be made possible by combining the activity of Muzlab with that of SberZvuk (SberSound), a B2C music platform recently acquired by Sber , previously known as Zvooq. “Services that create high-quality products for B2B and B2C audiences have become popular in China, the USA, and Europe, but an ecosystem-tier merger is a unique event the international market has not seen yet,” Sber quoted Muzlab CEO Viktor Khristenko as saying. Share this:

Muzlab Frequently Asked Questions (FAQ)

  • When was Muzlab founded?

    Muzlab was founded in 2016.

  • Where is Muzlab's headquarters?

    Muzlab's headquarters is located at Derbenevskaya emb. 7, St. Petersburg.

  • What is Muzlab's latest funding round?

    Muzlab's latest funding round is Acquired.

  • How much did Muzlab raise?

    Muzlab raised a total of $1.9M.

  • Who are the investors of Muzlab?

    Investors of Muzlab include Sberbank, Alexander Sysoev, Edward Tiktinsky, Mikhail Peregudov, C. Yamshchikov and 3 more.

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