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Founded Year



Series A | Alive

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Last Raised

$8M | 2 yrs ago

About mschf

mschf is a digital company making internet for the internet. mschf's clients include brands as well as early-stage start-ups looking to grow their audiences. The company's viral, irreverent products were the first thing to get it noticed. These products include things ranging from an astrology-based stock trading app, to a toaster-shaped bathbomb, to Holy Water-filled sneakers.

mschf Headquarter Location

395 Wythe Ave

Brooklyn, New York, 11249,

United States

Latest mschf News

Lil Nas X Calls Out The Non-Existent Backlash Over Tony Hawk’s ‘Blood’ Skateboards

Aug 27, 2021

THIS Lil Nas X who faced widespread criticism for selling ‘Satan Shoes’ with his own blood in them, has taken to Twitter to point out that Tony Hawk has released a skateboard that features his own blood without any backlash. Earlier this year Lil Nas X released his limited edition ‘Satan Shoes’ that were recreated Nikes via MSCHF. They featured his own blood and a bronze pentagram. The shoes were clearly created to help promote Lil Nas X’s latest song, Montero aka Call Me By Your Name, and they ended up generating a huge amount of press for the singer, along with a ton of backlash, including Nike suing MSCHF. (They have since settled their lawsuit.) In particular, some religious groups took issue with the shoes and Lil Nas X received a lot of anonymous online hate. Famously, South Dakota Governor Kirstie Noem expressed her distaste via Twitter.  Our kids are being told that this kind of product is, not only okay, it's "exclusive." But do you know what's more exclusive? Their God-given eternal soul. We are in a fight for the soul of our nation. We need to fight hard. And we need to fight smart. We have to win. However, when skateboarder Tony Hawk released his skateboard, “Hawk Blood Deck,” via the water brand Death Liquid. Hawk was seemingly not met with the same criticism, so far no Governor has tweeted about it! Similarly to the “Satan Shoes” the boards were advertised as including Hawks own blood, although this time in the paint, and the skateboards, much like Lil Nas X’s ‘Satan Shoes’ sold out.  It seems the only difference is Hawk’s board sales are going towards charity – the proceeds are going to an anti-plastic nonprofit and The Skateboard Project, and Hawk managed to avoid any religious references, which may have made all the difference.  Still, Lil Nas X took to Twitter to call this out. now that tony hawk has released skateboards with his blood painted on them, and there was no public outrage, are y’all ready to admit y’all were never actually upset over the blood in the shoes? and maybe u were mad for some other reason? Twitter also weighed in.

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