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Analyst Briefing Submitted

Founded Year



Series E | Alive

Total Raised




Last Raised

$150M | 1 yr ago

Mosaic Score

+90 points in the past 30 days

What is a Mosaic Score?
The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.

About mParticle

mParticle puts app owners in full control of their data assets while helping to solve many of the complications that go along with running a mobile business. mParticle not only solves the core challenges of truly creating personalization in mobile but also gives app owners better marketing insights, autonomy from IT cycles, accelerates the launch of new partners/campaigns, and significantly improves app performance & stability. Through a unique approach to mobile data management, mParticle empowers clients to collect, organize and synchronize data, from mobile web and apps. The company was founded in 2012 and is based in New York, New York.

Headquarters Location

257 Park Ave South Floor 9

New York, New York, 10010,

United States


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mParticle's Products & Differentiators

    mParticle CDP

    Our core CDP offering includes the ability to: - Ingest data via API or our SDKs (client-side, server-to-server), .csv batch import, from 3rd-party SaaS providers (e.g. Shopify, Zendesk, Salesforce) - Perform best-in-class deterministic identity resolution and organize customer data into individual customer profiles - Provide graphical UI and programmatic access to those user profiles. - Forward data to any of our 300+ pre-built integrations to marketing, analytics, data warehousing, and other tools.

Research containing mParticle

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned mParticle in 3 CB Insights research briefs, most recently on Dec 20, 2021.

Expert Collections containing mParticle

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

mParticle is included in 4 Expert Collections, including Conference Exhibitors.


Conference Exhibitors

5,302 items


Targeted Marketing Tech

607 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.



241 items


Retail Media Networks

309 items

Tech companies helping retailers build and operate retail media networks.

Latest mParticle News

09:00 EDT Marley Spoon implements mParticle to build a single customer view for multi-brand meal kit portfolio

Sep 21, 2022

News provided by Share this article mParticle Customer Data Platform will allow Marley Spoon to deliver better promotions and improve retention. NEW YORK, Sept. 21, 2022 /PRNewswire/ -- mParticle , a leader in customer data infrastructure, today announced that Marley Spoon, the multi-national meal delivery company, has selected to implement mParticle as their Customer Data Platform (CDP). By adopting mParticle, Marley Spoon will be able to unify customer data from the numerous brands within their portfolio into single customer profiles. Equipped with a holistic view of customer engagement, the Marley Spoon CRM team will be able to develop a richer understanding of their customers and identify opportunities for cross-selling and personalized promotions. "mParticle was our top contender to partner with for a wide range of reasons," explains Karan Gupta, Global Head of CRM for Marley Spoon. "We needed a single view of the customer in order to better understand what makes a customer use Marley Spoon for the first time and ultimately retain them more effectively. Implementing a CDP was a no-brainer." Marley Spoon caters to multiple market segments by providing numerous brand offerings, including Marley Spoon, Dinnerly, and Chefgood, among others. The Marley Spoon brand offers high-quality meals at a premium price, while Dinnerly offers a budget meal kit product, and Chefgood provides a ready-to-heat offering for customers who have limited prep time. Because customers' needs change over time, the Marley Spoon CRM team wanted to ensure that they could use customer data to offer the right product to each customer at the right time and ultimately improve customer retention. But with each brand's customer data siloed in disparate systems, it was impossible for the team to deliver cross-sell experiences at scale. mParticle will enable Marley Spoon to unify customer data for every portfolio brand to holistic customer profiles. With a centralized record of how customers' subscription statuses are changing, Marley Spoon will be better equipped to understand which offers are best for each customer's needs. And by leveraging mParticle's Audience builder, the CRM team will be able to deliver the right offer to the right customer at the right time without any engineering support. If a customer churns from Marley Spoon because they don't have time to cook, for example, the team can offer them a promotion for Chefgood. "Building a single view of the customer is critical for all companies today, especially those with multiple offerings to consider," explains Jason Seeba, Chief Marketing Officer of mParticle. "By implementing a centralized customer data infrastructure, Marley Spoon will be able to drive efficiency and deliver more relevant, meaningful experiences to their customers." About mParticle mParticle is an AI Customer Data Platform that powers the entire marketing stack with real-time customer data. Companies like NBCUniversal, JetBlue, Venmo, and Airbnb use mParticle to simplify their customer data infrastructure, maximize the value of their data, and accelerate growth at scale. Over the last year, the company has raised $150M in funding and acquired two startups, Vidora and Indicative. Founded in 2013, mParticle is headquartered in New York City with employees around the globe. For more information, visit the mParticle website at . SOURCE mParticle

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mParticle Frequently Asked Questions (FAQ)

  • When was mParticle founded?

    mParticle was founded in 2012.

  • Where is mParticle's headquarters?

    mParticle's headquarters is located at 257 Park Ave South, New York.

  • What is mParticle's latest funding round?

    mParticle's latest funding round is Series E.

  • How much did mParticle raise?

    mParticle raised a total of $271.36M.

  • Who are the investors of mParticle?

    Investors of mParticle include Social Capital, Bain Capital Ventures, Harmony Partners, Arrowroot Capital, Correlation Ventures and 23 more.

  • Who are mParticle's competitors?

    Competitors of mParticle include Velocidi, Rivery, Synerise, Astronomer, Blueshift, Ada Health, SegmentStream, RudderStack, BlueConic, SalesManago and 25 more.

  • What products does mParticle offer?

    mParticle's products include mParticle CDP and 4 more.

  • Who are mParticle's customers?

    Customers of mParticle include Airbnb, Giant Eagle, JetBlue, Reverb and Jack in the Box.

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