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Founded Year



Series E | Alive

Total Raised




Last Raised

$150M | 2 yrs ago

About mParticle

mParticle amplifies customer data with artificial intelligence (AI) using its integrated platform. It combines real-time data quality and governance protections with AI-powered insights and predictions. It was founded in 2012 and is based in New York, New York.

Headquarters Location

99 Wall Street Suite 630

New York, New York, 10005,

United States



mParticle's Product Videos

ESPs containing mParticle

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

Enterprise Tech / Marketing & Ad Tech

The customer data platforms (CDP) market is focused on providing a single view of the customer. CDP vendors offer solutions that unify customer data, segment profiles into actionable groups, activate segments across martech and adtech ecosystems, and provide real-time interaction management. This enables companies to offer personalized experiences across the entire customer journey. It also addres…

mParticle named as Leader among 15 other companies, including Tealium, Amperity, and Bloomreach.

mParticle's Products & Differentiators

    mParticle CDP

    Our core CDP offering includes the ability to: - Ingest data via API or our SDKs (client-side, server-to-server), .csv batch import, from 3rd-party SaaS providers (e.g. Shopify, Zendesk, Salesforce) - Perform best-in-class deterministic identity resolution and organize customer data into individual customer profiles - Provide graphical UI and programmatic access to those user profiles. - Forward data to any of our 300+ pre-built integrations to marketing, analytics, data warehousing, and other tools.


Research containing mParticle

Get data-driven expert analysis from the CB Insights Intelligence Unit.

CB Insights Intelligence Analysts have mentioned mParticle in 4 CB Insights research briefs, most recently on Aug 14, 2023.

Expert Collections containing mParticle

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

mParticle is included in 3 Expert Collections, including Conference Exhibitors.


Conference Exhibitors

5,302 items


Targeted Marketing Tech

659 items

This Collection includes companies building technology that enables marketing teams to identify, reach, and engage with consumers seamlessly across channels.


Retail Media Networks

322 items

Tech companies helping retailers build and operate retail media networks. Includes solutions like demand-side platforms, AI-generated content, digital shelf displays, and more.

Latest mParticle News

Movable Ink expands Universal Data Activation Partner Roster

Nov 15, 2023

Productized Integrations Enable Access, Activate, and Integrate Data from Any Source to Generate Personalized Content Movable Ink, the AI-powered content personalization platform, today announced the expansion of its Universal Data Activation partner integrations. Marketers now can access and activate any data point from any source to generate hyper-personalized experiences across email and mobile channels from an expanded list of leading martech vendors, including Airship, Amplitude, Branch, Criteo, Klaviyo, mParticle, Punchh, and Tealium. The news follows productized integrations with Adobe Experience Platform, Braze, and Twilio Segment. “Martech has evolved beyond a one-size-fits-all solution. Modern marketers now have the flexibility to assemble a top-tier tech stack tailored to their organization’s specific needs. The challenge, though, has been in ensuring these different technologies work seamlessly together,” said Vivek Sharma, Movable Ink CEO & Co-Founder. “With Movable Ink, marketers are empowered to fully harness their marketing stack’s capabilities, utilizing data from any source to dynamically personalize content for each customer across all touchpoints to build lasting customer experiences.” With Movable Ink’s Universal Data Activation, brands can: Access any data from any source: Stream any data element (customer, behavioral, product or catalog, transactional, business, etc.) from any source, including, CDP, website, ESP, mobile app, loyalty platform or homegrown solution. By tapping into additional sources of real-time data, clients can unlock more sophisticated and higher ROI use cases – adding in new elements of personalized content to increase revenue, conversions, and clicks. Activate data without IT: Movable Ink automatically maps and transforms each data point removing the need to modify current data setups or schemas to personalize content. Marketers can now deliver higher-quality content more quickly than ever, thanks to greatly reduced setup and implementation times. Integrate across the martech ecosystem: Movable Ink seamlessly integrates with your existing martech stack. The new partner integrations make it quicker and simpler to transfer data from other systems into Movable Ink Studio for personalized content creation. These integrations help marketers boost ROI from their current investments without interrupting their everyday workflows. The expansion of partner integrations is a further demonstration of Movable Ink’s commitment to delivering cutting-edge data access and activation capabilities enabling brands to generate personalized content at scale. These are just a sample of the dozens of Movable Ink partners working to seamlessly deliver exceptional experiences for brands worldwide.

mParticle Frequently Asked Questions (FAQ)

  • When was mParticle founded?

    mParticle was founded in 2012.

  • Where is mParticle's headquarters?

    mParticle's headquarters is located at 99 Wall Street, New York.

  • What is mParticle's latest funding round?

    mParticle's latest funding round is Series E.

  • How much did mParticle raise?

    mParticle raised a total of $272.86M.

  • Who are the investors of mParticle?

    Investors of mParticle include Social Capital, Bain Capital Ventures, Harbinger Capital Partners, Arrowroot Capital, Correlation Ventures and 25 more.

  • Who are mParticle's competitors?

    Competitors of mParticle include Piwik PRO, Rivery, Simon, Throtle, Zeotap and 7 more.

  • What products does mParticle offer?

    mParticle's products include mParticle CDP and 4 more.

  • Who are mParticle's customers?

    Customers of mParticle include Airbnb, Giant Eagle, JetBlue, Reverb and Jack in the Box.


Compare mParticle to Competitors

Amperity Logo

Amperity provides a comprehensive enterprise customer data platform. It helps companies build the first-party data foundation required for customer acquisition and retention, personalize experiences that build loyalty, and manage privacy compliance. This data is primarily used by marketing, information technology, and analytics teams. The company was founded in 2016 and is based in Seattle, Washington.

Tealium Logo

Tealium operates as a company focused on customer data management in the technology sector. It offers services such as real-time data collection and quality control, predictive insights, and data management and storage, all aimed at enhancing customer experiences and driving growth. It primarily serves industries such as automotive, financial services, healthcare, insurance, retail, sports and entertainment, and travel and hospitality. The company was founded in 2011 and is based in San Diego, California.

ActionIQ Logo

ActionIQ is an enterprise customer data platform. It provides solutions such as audience segmentation, acquisition marketing, journey orchestration, identity management, and more. It offers solutions for financial sectors, retail industries, travel industry, and more. It was founded in 2014 and is based in New York, New York.

BlueConic Logo

BlueConic operates as a company providing a customer data platform. The company's main service is to unify first-party data from various systems, for businesses to help build customer relationships and support a range of growth-focused initiatives, including customer lifecycle orchestration, modeling and analytics, digital products and experiences, and audience-based monetization. It serves the data management and analytics industry. It was founded in 2010 and is based in Boston, Massachusetts.

Lytics Logo

Lytics provides adaptive digital marketing and offers a marketing activation platform that integrates all touch points and surfaces behaviors of customers and prospects. The company was founded in 2012 and is based in Portland, Oregon.

Simon Logo

Simon operates as a platform to improve a company's marketing strategy using data. It unifies disparate data sources, connects data to a company's marketing channels, runs tests, and tracks result to improve the user's marketing campaign. The company was formerly known as Radico. It was founded in 2014 and is based in New York, New York.


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