Search company, investor...
Moz company logo

Moz

moz.com

Founded Year

2004

Stage

Acquired | Acquired

Total Raised

$29.25M

Revenue

$0000 

About Moz

Moz provides search engines, social optimization, and marketing software, tools, and tutorials. The company's software aims to enable businesses to grow traffic in the areas where people search most. On June 4, 2021, Moz was acquired by iContact. The terms of the transaction were not disclosed.

Headquarters Location

1100 2nd Ave. Suite 500

Seattle, Washington, 98101,

United States

206-632-3171

Missing: Moz's Product Demo & Case Studies

Promote your product offering to tech buyers.

Reach 1000s of buyers who use CB Insights to identify vendors, demo products, and make purchasing decisions.

ESPs containing Moz

The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.

EXECUTION STRENGTH ➡MARKET STRENGTH ➡LEADERHIGHFLIEROUTPERFORMERCHALLENGER
Emerging Tech / Digital Engagement

SEO companies employ a variety of tactics to help businesses increase their online visibility and improve their search engine rankings. These include keyword research, content optimization, link building, website optimization, local SEO strategies and more. By utilizing these services, businesses can ensure that their website stands out from the competition and is easily found by potential custome…

Moz named as Challenger among 9 other companies, including Yottaa, Siteimprove, and Scorpion.

Missing: Moz's Product & Differentiators

Don’t let your products get skipped. Buyers use our vendor rankings to shortlist companies and drive requests for proposals (RFPs).

Expert Collections containing Moz

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Moz is included in 1 Expert Collection, including Conference Exhibitors.

C

Conference Exhibitors

5,302 items

Latest Moz News

Expert Picks: The Top Keyword Rank Tracker for Your Business

Feb 1, 2023

Site Pixel Wed, Feb 01, 2023 22:29 CET Choosing the right keyword rank tracker is crucial for boosting your search engine optimization (SEO) strategy and maximizing your online visibility. With numerous options available in the market, it can be challenging to determine which one is the best fit for your business needs. That's why we've compiled a comprehensive guide featuring expert recommendations on the top keyword rank trackers available today, taking into consideration factors such as budget, keyword volume, competition level, and reporting options. Whether you're a small business owner, a marketing professional, or an SEO expert, this guide will help you make an informed decision and choose the tool that will take your SEO efforts to the next level. Keyword ranking is an important aspect of SEO as it helps you to monitor the performance of your website and measure its visibility on search engines. Keeping a track of your keyword ranking can help you to make informed decisions about your website and its content, to improve your ranking and reach a larger audience. In this post, we will be discussing the best keyword rank trackers and how to choose the right one for your business needs. The Importance of Keyword Ranking & Tracking Keyword ranking is essential for the success of your website and online presence. It helps you to determine the popularity and relevance of your website, and to compare it with your competitors. By tracking your keyword ranking, you can identify areas where your website is performing well and where it needs improvement. A good keyword rank checker will provide you with valuable insights into your website's performance, including the keywords that drive traffic to your site, your search engine rankings, and the pages that need optimization. With this information, you can make data-driven decisions about your website and its content, and focus your efforts where they will have the greatest impact. Top Keyword Tracking Rank Checkers: Ahrefs is a comprehensive SEO ranking tool that offers a keyword explorer to help you track your keyword rankings. It provides you with a detailed analysis of your website's performance, including the keywords that drive traffic to your site, the search engine rankings, and the pages that need optimization. Features: Ahrefs Keyword Explorer is a comprehensive keyword research and analysis tool that provides valuable insights into keyword search volume, ranking difficulty, and keyword suggestions. It also provides data on backlinks, organic search traffic, and top organic search results. Pricing: Ahrefs Keyword Explorer is a paid tool, with prices starting at $99 per month for the Basic plan. Usability: Ahrefs Keyword Explorer has a user-friendly interface and provides detailed and customizable reports, making it easy to track your keyword rankings. SEMrush is another popular keyword rank tracker tools that provides you with valuable insights into your website's performance. With SEMrush, you can track your keyword ranking and identify areas for improvement. It also offers a suite of other SEO tools, such as keyword research, link building, and site audit, to help you improve your website's visibility and rankings. Features: SEMrush is a powerful all-in-one SEO tool that provides data on keyword rankings, organic search traffic, and backlinks. It also provides insights into competitor keyword strategies, making it an ideal tool for businesses looking to improve their SEO. Pricing: SEMrush is a paid tool, with prices starting at $99.95 per month for the Pro plan. Usability: SEMrush has a user-friendly interface and provides detailed and customizable reports, making it easy to track your keyword rankings. Moz Pro is an all-in-one SEO platform that provides a keyword rank tracker tool to help you monitor your website's performance. With Moz Pro, you can track your keyword ranking and identify areas for improvement. It also offers other SEO tools, such as link building, site audit, and keyword research, to help you improve your website's visibility and rankings. Features: Moz Pro is an all-in-one SEO tool that provides data on keyword rankings, organic search traffic, and backlinks. It also provides insights into competitor keyword strategies and includes a site auditor tool to help improve your website's SEO. Pricing: Moz Pro is a paid tool, with prices starting at $99 per month for the Standard plan. Usability: Moz Pro has a user-friendly interface and provides detailed and customizable reports, making it easy to track your keyword rankings. Google Search Console is a free seep tracker tool offered by Google that provides you with valuable insights into your website's performance. With Google Search Console, you can track your keyword ranking and identify areas for improvement. It also offers other SEO tools, such as site audit and link building, to help you improve your website's visibility and rankings. Features: Google Search Console is a free tool provided by Google that provides data on keyword rankings, organic search traffic, and backlinks. It also provides insights into website performance and any issues that may be affecting your website's visibility in search results. Pricing: Google Search Console is a free tool. Usability: Google Search Console has a straightforward interface and provides basic but essential data on your website's search engine performance. SERPstat is an all-in-one SEO platform that provides a keyword rank tracker to help you monitor your website's performance. With SERPstat, you can track your keyword ranking and identify areas for improvement. It also offers other SEO tools, such as keyword research, link building, and site audit, to help you improve your website's visibility and rankings. Features: SERPstat is a comprehensive all-in-one SEO tool that provides data on keyword rankings, organic search traffic, and backlinks. It also provides insights into competitor keyword strategies and includes a site auditor tool to help improve your website's SEO. Pricing: SERPstat is a paid tool, with prices starting at $19 per month for the Standard plan. Usability: SERPstat has a user-friendly interface and provides detailed and customizable reports, making it easy to track your keyword rankings. Why Use a Keyword Rank Tracker Keyword rank tracking is an essential tool for online businesses looking to improve their search engine optimization (SEO) and increase their visibility on search engines. A keyword rank tracker helps businesses monitor their search engine ranking for specific keywords, allowing them to make informed decisions about their SEO strategy. In this blog post, we'll explore the benefits of using a keyword rank tracker and what it is. What is a Keyword Rank Tracker? A keyword rank tracker is a tool that tracks the position of a website for specific keywords in search engine results pages (SERPs). The tool provides businesses with valuable data on their search engine ranking, allowing them to track changes in ranking over time and make informed decisions about their SEO strategy. Keyword rank tracking works by monitoring the position of a website for specific keywords in search engine results (SERP results). The tool uses algorithms to scan the SERPs and determine the ranking of a website for specific keywords. The data gathered by the tool is then presented to the user, providing valuable insights into their search engine ranking and allowing them to make informed decisions about their SEO strategy. The benefits of Keyword Rank Tracking Improved Visibility One of the biggest benefits of using a keyword rank tool is improved visibility on search engines. By monitoring your search engine ranking, you can identify areas where you need to improve your SEO strategy to increase your visibility. This allows you to take proactive steps to improve your ranking and increase your visibility on search engines. Better Search Engine Optimization Using a keyword rank tracker also provides valuable insights into your SEO strategy, allowing you to identify areas for improvement. By tracking your search engine ranking, you can see which keywords are driving traffic to your site and which are not. This allows you to optimize your content for the keywords that are driving the most traffic, improving your SEO and increasing your visibility on search engines. Increased Website Traffic By improving your visibility on search engines, using a keyword rank tracker can also help increase the traffic to your website. As you improve your search engine ranking, more people will see your website when they search for specific keywords, leading to increased traffic and a better user experience for your visitors. How to Choose the Best Keyword Rank Tracker Choosing the best keyword SERP rank tracker can be a daunting task, especially with so many options on the market. Keyword rank trackers vary in features, pricing, and functionality, making it challenging to find the right tool for your business. In this blog post, we'll explore the factors you should consider when choosing a keyword rank tracker and provide recommendations for businesses of different sizes and needs. A few factors to consider when picking an SEO Rank Tracking software Budget Budget is a critical factor when choosing a Search Engine/Google rank tracker. Keyword rank trackers range in price from free to several hundred dollars per month, so it's essential to choose a tool that fits within your budget. When considering the cost of a keyword rank tracker, also keep in mind the value it will provide for your business. Keyword Volume Needed The volume of keywords you want to track is another important factor to consider when choosing a keyword rank tracker. If you're tracking a high volume of keywords, you'll need a tool with robust reporting capabilities and the ability to handle large amounts of data. On the other hand, if you're only tracking a small number of keywords, you may be able to use a more basic tool. Competition Level The level of competition in your industry is another important factor to consider when choosing a keyword rank checker for SEO. If you're in a highly competitive industry, you'll need a keyword rank tracker with robust reporting capabilities and the ability to track a large number of keywords. If your industry is less competitive, a basic tool may suffice. Reporting Options Finally, consider the reporting options offered by a keyword rank tracker. The tool should provide detailed and customizable reports that allow you to track your search engine ranking for specific keywords. Look for a tool with a user-friendly interface and the ability to export data to other platforms, such as Google Analytics. Recommendations for Businesses of Different Sizes and Needs Small Businesses: For small businesses, we recommend SEMrush or Ahrefs. Both of these tools offer a range of features at an affordable price and are suitable for businesses with a limited budget. Medium-sized Businesses: For medium-sized businesses, we recommend Moz Pro or SERPstat. Both of these tools offer robust reporting capabilities and the ability to handle a large volume of keywords. Enterprise-level Businesses: For enterprise-level businesses, we recommend Ahrefs or SEMrush. Both of these tools offer advanced reporting capabilities and the ability to handle a large volume of keywords, making them ideal for large businesses with complex SEO needs. In conclusion, choosing the best keyword rank tracker requires careful consideration of your budget, keyword volume, competition level, and reporting options. By considering these factors, you can choose a tool that meets the needs of your business and provides valuable insights into your search engine ranking. Whether you're a small business or an enterprise-level company, there's a Google rank tracker software out there that's perfect for your needs.

Moz Frequently Asked Questions (FAQ)

  • When was Moz founded?

    Moz was founded in 2004.

  • Where is Moz's headquarters?

    Moz's headquarters is located at 1100 2nd Ave. Suite 500, Seattle.

  • What is Moz's latest funding round?

    Moz's latest funding round is Acquired.

  • How much did Moz raise?

    Moz raised a total of $29.25M.

  • Who are the investors of Moz?

    Investors of Moz include iContact, Foundry Group, Ignition Partners and Curious Office Partners.

  • Who are Moz's competitors?

    Competitors of Moz include Lumar, Yottaa, ContentKing, Scylla Technologies, Yoast, SimilarWeb, Scorpion, Semrush, ROI Media, Siteimprove and 25 more.

Compare Moz to Competitors

BrightEdge Logo
BrightEdge

BrightEdge is a content marketing platform that gives marketers real-time research, recommendations, and rankings.

Lumar Logo
Lumar

Lumar provides a comprehensive website crawler tool to understand and monitor technical issues to improve SEO performance. By identifying and monitoring key issues that could affect SEO performance, it allows marketing teams at brands and digital agencies to optimize the site for users and search engines alike. It was formerly known as Deepcrawl. The company was founded in 2006 and is based in Aldersgate, England.

Scorpion Logo
Scorpion

Scorpion is an Internet marketing company that provides website design, search engine optimization (SEO), pay-per-click (PPC) advertising, video advertising, online reputation management, social media services, and other services.

A
AgencyAnalytics

AgencyAnalytics helps marketing agencies scale with automated client reporting. It offers to monitor and report on all of the marketing channels in one place. AgencyAnalytics integrates with data sources to report on SEO, PPC, call tracking, social media, email marketing, and more. The company was founded in 2010 and is based in Toronto, Canada.

Siteimprove Logo
Siteimprove

Siteimprove, founded in 2003, is a provider of SaaS-based web governance solutions. The company's broad suite of cloud software products includes quality assurance, accessibility compliance, analytics, SEO, performance monitoring and policy management. More than 3,500 customers rely on software from Siteimprove to identify, prioritize and repair issues that could have a negative impact on brand reputation and to ensure web accessibility and compliance with web content standards.

Optimiz.me Logo
Optimiz.me

Optimiz.me operates an online platform for SEO management.

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