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drinkmoxie.com

Founded Year

1885

Stage

Acquired | Acquired

About Moxie

Moxie, based in New Hampshire, is a brand of carbonated beverage.

Moxie Headquarters Location

1 Executive Park Drive Suite 330

Bedford, New Hampshire, 03110,

United States

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Expert Collections containing Moxie

Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.

Moxie is included in 1 Expert Collection, including Food & Beverage .

F

Food & Beverage

3,395 items

Moxie Patents

Moxie has filed 3 patents.

The 3 most popular patent topics include:

  • Ammunition
  • Military cartridges
  • Apollo asteroids
patents chart

Application Date

Grant Date

Title

Related Topics

Status

10/5/2018

11/26/2019

Ammunition, Military cartridges, Artillery ammunition, Coastal artillery, Sensors

Grant

Application Date

10/5/2018

Grant Date

11/26/2019

Title

Related Topics

Ammunition, Military cartridges, Artillery ammunition, Coastal artillery, Sensors

Status

Grant

Latest Moxie News

How Moxie Scrubs Raised $2.4 Million In Pre-Seed Funding To Launch A Brand For Nurses, By Nurses

May 4, 2022

I focus on embracing the pivot during life’s transitions. May 3, 2022, Art and Memories Studio Up-and-coming entrepreneurs have the challenge of either finding a new, unique niche or disrupting age-old systems. The key is to find an underserved market sector and create an innovative product that elevates an industry. One example is within healthcare. Many of the medical scrubs on the market are designed for functionality rather than quality and comfort. Even with the medical scrubs market expected to reach $140.64 billion by 2027, companies like Moxie Scrubs are finding innovative ways to modernize and disrupt the market. Alicia Tulsee, founder and CEO of Moxie Scrubs, and her team are disrupting the medical apparel market as the first direct-to-consumer brand for nurses. The scrubs’ design provides nurses with a sense of fashion, functionality and professionalism. The company has raised $2.4 million in pre-seed funding and is preparing for the next round. Recently, Tulsee was named to Forbes Next 1000 list. This month, the company is celebrating Nurses Week (May 6-12) by honoring the unsung heroes. “Moxie is for nurses, by nurses because nurses are the beating heart of healthcare,” Tulsee shares. “We don’t just celebrate Nurses week in May; we celebrate nurses every single day at Moxie Scrubs. This year, we’re highlighting the sacrifices they make to keep us safe and healthy by sharing their stories and giving them wellness gifts and resources to care for them during life on the shift and beyond. Every day is a thank you to the nurses for us.” At 19, Tulsee started an import-export business of costume jewelry. Unsure of what she wanted to do in life, she pivoted between pre-med, fashion and marine biology. Then, she decided to take a gap year to figure out what made sense for her career path. Taking an internship at a large music publication landed her a sales manager position in south India. Eventually, she transitioned over to an alcoholic beverage company and was later asked to spearhead the Budweiser Brand Ambassador Program launch in India. Tulsee increased Budweiser sales by 29% after three months as a direct result of the Program and recruited 24 employees nationally to meet sales targets. Alicia Tulsee with Samantha Roecker, an RN, at the Boston Greek Consulate General's office. Samantha ... [+] ran the 126th Boston Marathon in Moxie Scrubs this past April 18, 2022 and broke the Guinness World Record title for fastest marathon in scrubs to raise awareness of nurses' mental health. Areti Bratsis Portraits During this time, she earned her associate’s degree and turned down having her own cooking show. Instead, she wanted to come back to the States. She applied for and was accepted into Harvard. After graduation, she worked for various companies before joining a team at the Harvard Innovation Labs. The company, no longer in business, designed medical apparel. Tulsee initially started as a consultant helping push 90,000 units of inventory. After a couple of weeks, they offered her the cofounder position. She raised capital for the business and restructured the supply chain. In the end, she had a falling out with the company. Although the situation was devasting at the time, Tulsee saw it as an opportunity. She had the research and connections and decided to bootstrap the launch of the company. Continuing to network with investors through Harvard’s Innovation Labs, she has secured partnerships, including the Ember Fund and the Harvard Business School Alumni Angel Association. The genesis of Moxie, a brand for nurses by nurses, grew from Tulsee’s admiration for the healthcare workers who took care of her aunt and father during their time in the hospital. With the data to back up her theory, she knew she wanted to create a brand to give back to the workers who assisted her loved ones. Alicia Tulsee with Ashley Jerome, a registered nurse, who collaborated on designing the Ashely Top ... [+] with the Moxie Scrubs Team. Art and Memories Studio “It turns out that nurses are the largest segment of the healthcare workforce and the fastest-growing segment,” she states. “I couldn’t find a brand, particularly for nurses. So in all of that, that was my aha moment. And I said, ‘I’m going to create a brand dedicated to serving all unique performance needs and lifestyles and on the shift and off the shift community of nurses.’” Tulsee recruited nurses to help design the scrubs and each design was named after the nurse. Additionally, real nurses model the scrub collections. As Tulsee continues to transition within her career, she focuses on the following essential steps: Map out your opportunity costs. If you’re going to pivot, what are you giving up? And what are you gaining? Ensure that you are committed to the good and the bad of the opportunity costs. Work on removing the fear or anxiety around your decision. Take it at face value, and don’t attach your vision to any perception. Invest in yourself. Believe wholeheartedly in what you’re doing and share the mission with others to attract the right investors. “It’s amazing what you can do when you put your mind to something,” Tulsee concludes. “It’s a little scary what I’m able to do when I put my mind to it because the downside to all of this came at a cost to my health and mental well-being. I’m just really relentless in the pursuit of my vision.” ## Updated: $2.3 million to $2.4 million Follow me on  Twitter  or  LinkedIn . Check out my  website  or some of my other work  here .

  • When was Moxie founded?

    Moxie was founded in 1885.

  • Where is Moxie's headquarters?

    Moxie's headquarters is located at 1 Executive Park Drive, Bedford.

  • What is Moxie's latest funding round?

    Moxie's latest funding round is Acquired.

  • Who are the investors of Moxie?

    Investors of Moxie include The Coca-Cola Company.

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